Content marketing has been on rage with over 600 million blog posts daily on the internet. Content marketing has shifted its gear and appear as a stronger force in regulating the marketing sphere.
Here are some of the actionable tips to concretize your Content marketing strategy:
1. What does your audience want?
The people out there will tell you to write a piece of 300 words and you will flood up sales! No, that is not happening! What does the audience want? Connection, If they don’t feel any connection with your piece, it is nothing but a time waste.
Research your competitors; ask your audience through a survey, Ask your email subscribers.
2. Develop Content Marketing Goals
Nearly 25% of content marketers develop strategies without any content marketing goals. It is shocking! For having a reliable customer base, you need to have a relevant content marketing goal.
You need to ask yourself “Is this going to take us closer to the goal?” Utilize ongoing trends to create user-oriented content. You can visit https://seoserviceinindia.co.in/Blog/content-marketing-trends-and-tactics-for-2020/ for further insights into the content marketing trend.
3. Create Evergreen Content
Evergreen content is something that continues to gain search engine traffic long after it has been published. The content should stand the test of time. Keep the titles simple but attractive!
4. Remove Unnecessary Sharing Buttons
Sharing Buttons are overbearing and lead the people down the wrong tunnel. If your 90% of the traffic is from Facebook, why on the world will you add the Twitter sharing button? There is no use of transferring the juice to the dead ears. You need to nudge your audience to the right path. Refrain from complicating the pathways, concentrate on what matters the most.
5. Use Dark Post on Localized content
Dark posts are targeted ads on social media. Unlike organic post they don’t appear in the timeline neither shows up in the feeds of your followers. They show up as sponsored content in the feeds of the targeted users. You will need to connect with the people who share similar interests.
6. Get Aggressive on Reddit
Reddit doesn’t like marketers and simply hates ads. Reddit does like the content. You can promote the content with infographics, visualization to various subreddits with IMGUR. Include the source URL and check for the pick-ups that you have otherwise being not using the strategy.
As a content marketer, you need to keep your eyes rolling over the latest social media trends 2020 for delivering what the audience wants.
7. Don’t Monetize too Early
Generating links on a piece of content is challenging and if you are trying to make money on the spot, it becomes nearly complicated. Well, you just can begin with going slow and generate sufficient outreach to generate the links. You can switch on the monetization by retaining the actual engagement over the landing page. This will make it easier for you to rank for long term keywords.
Storytelling is going to splash off over the marketing wave in 2020. Create stories that connect. You can do this by citing live examples. This will help in developing a relationship with the visitors. Reveal your personality in your writing piece. Stories draw people in.
9. Keyword Research
“Publish and pray” tendency is not going to help you grab success in content marketing. You need to optimize your content with the keywords your audience is searching for. You can utilize different Keyword Research tools like Google Keyword Planner, Moz and Buzz Sumo. This will help you get content ideas and you can tailor your post around that topic.
10. Use Social Media Scheduling tools
You need to keep your editorial calendar full. You can utilize different social scheduling tools like hoot suite, Sprout Social, Promo Republic, Social Oomph, etc. By utilizing these tools for social sharing, you can drive more traffic to your website.
Content Marketing is reshaping its structure continuously. For being above the rest, you need to do things that others aren’t doing. Base your content strategy on these 2020 content marketing trends. The idea is to cover a wide range of topics that falls under a single umbrella.