The benefits of local SEO for geo-targeted rankings are essential for businesses, big or small. Local SEO Services in Australia enables businesses to connect with their nearby potential clients in a more personal way.
Site visitors can interact with your business via local searches on Google & with the use of Google Map they can easily locate your local business and become your loyal customers.
Even the most successful online business needs to implement the majority of these local SEO strategies. If your products & services are within a specific local area in Melbourne, then local SEO is one of the most important keys in your marketing efforts to achieve a high success rate.
Given below are the 10 SEO Tips for Australia Based Local Businesses:
Australian Business Directories for Local Search Rankings:
People are constantly searching Google for local businesses. Therefore one of the biggest local search boosts comes from Australian business directory Australian business directories can also provide referral traffic from people clicking through from your listing.
GMB Takes Over Local SEO from Google+:
Around a month ago, Google released a revamped version of Google+ with a focus on ‘communities and collections’.
- Communities are a gathering place for Google+ users interested in a topic.
- Collections help users curate posts on a particular topic or follow previously curate lists of posts/articles.
It’s better to create Google My Business pages as they’ll show in search results when people are looking for local businesses like yours.
Local SEO and mobile-optimized sites go hand in hand:
According to International Data Corporation (IDC), 3.2 billion people (roughly 44% of the global population) will have internet access in 2018 and 2019. Of these, roughly 2 billion will use the internet through mobile devices.
The smartphone is the default internet device for an increasingly large number of people. And it’s not just the sheer numbers; there is also a qualitative difference in the way people use smartphones vs. desktops.
Voice Search and SEO:
With the rise of mobile devices, we have seen a greater demand for voice search.
Invest in getting listed in directory companies:
Based on the dominance of Google Places in local SERPs, you need to have a strong presence in both local directories and Google.
Build quality links:
Investing even a tiny bit into building quality white-hat backlinks can go a long way towards pushing your site to the top of the SERPs.
Here are a few simple and easy to follow methods:
Build your own Citation and Directory links:
Quality citations can boost your business in local packs on Google SERPs. One way to find these opportunities is to use some Local SEO Tools.
Connect with local bloggers:
If you’re in a moderately sized city, there will be plenty of local bloggers who’ll be more than happy to link out to a local business. Give them some free products/services in exchange for a link. Alternatively, share your expertise via a guest post on their blog.
Compliment Your Organic Campaign With Local Inventory Ads:
In addition to showing up in the organic results and map listings on SERPs, also add a third display option, which is a paid result. Local Inventory Ads showcase your products and services to consumers allowing you to promote your in-store inventory so shoppers know what they can expect when they walk into your store.
Invest in Content:
Google has made content essential to good rankings and content is also important while building backlinks.
If you’re not listed on the first 20 results of Google Maps, you need to:
Write a Good Snippet –
If you want to stand apart from the 20 other competitors, ensure your My Business page is detailed and you have a compelling snippet with all the information your client needs to know.
Google Reviews –
Google reviews will boost your rankings and ensure you have a better reputation in comparison to your competitors. The star rating would attract your prospective customer’s attention.
Target Location-Based Keywords:
To establish your local business you need to focus on location-specific keywords.
Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.