2017 Best On-Page SEO Strategies to Use for Website Rankings
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SEO Services in India’s, On-Page SEO is the most effective way to increase your page rankings on search engines. On Page SEO has actually been proven to increase the conversion rate of visitors to your website.
On-Page Search Engine Optimization:
Page Title is the most important SEO ranking factors on your site. SEO Services in India’s, On-Page SEO will make sure that each of your pages & posts should have its own unique title, which includes the main keywords for that page.
Split your visitors up into categories
Think about what part of the sales funnel your site visitors will be at. Based on their level of intent, you will need to target visitors with a different tone and angle of content.
Take a look at your website and work out which areas of it correspond with different intent levels of people visiting your site.
The blog and articles on your site, for example, will be attracting a mid level intent audience as they have shown interest but are not yet ready to buy.
Those on your order pages would be lower down the funnel (high intent), as they are thinking about purchasing something or taking action.
Once you have split your visitors up into categories, you will be able to think more closely about the type of messaging you deliver to them.
If you can narrow down these categories and further refine them, you will be able to tailor your approach to be more customized to them.
Tell the story of your brand
You may need to reinforce the image of your brand and the details of your products.
You may need to take 6-8 or even more touch points with a potential customer before they even have a chance to convert to a sales lead.
Retargeting can be used to display your message to prospects so that you can warm them up and build a higher level of intent in them. This is often done through creative content that:
- Represents your brand in the correct way
- Lets people know about the features you have and how you differentiate yourself from the competitors
- Gives your prospect enough resources
- Focuses on the goal of high intent
You will always need to think about the audience you’re targeting and which content will work best with them. Make the most of the categories you have split visitors into so that you can tailor the content to them accordingly.
Apart from this Meta tags, Meta Descriptions, URL Structure, Body Tags (H1,H2,H3.. etc), Keyword density, Image SEO and Internal Linking play as a relevance in On Page SEO.
For bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site.