27 On Page Factors to Rank Well in Google by Moz

27 On Page Factors to Rank Well in Google by Moz

On Page SEO SEO SEO Training

SEO community is always in search for those On-Page SEO factors which can help them to increase their websites search rankings. Though there are many factors that can help to increase the rankings and we are sure most of you must be aware of them as well. But, have you ever tried to list out those unbeatable On-page SEO factors to rank which help you most in getting those top places. NO!!! Not an issue. Here are 27 On Page Factors to Rank Well in Google Moz and all of them are actually worth practicing on website of any niche.

  1. Accessible to Search Engines: Make sure your page is accessible to search engines: it returns HTTP code 200, is not blocking crawlers, does not use a meta-refresh to another URL, and does not have a rel canonical tag.
  2. Sufficient Characters in Content: Make sure your page contains a minimum of 300 characters (not including spaces) of machine-readable, substantive, unique content that provides value to potential visitors.
  3. Only One Canonical URL: Use the canonical URL tag to point duplicate pages to the same, correct canonical URL.
  4. Exact Keyword Used in Document at Least Once: Use your targeted keywords at least once in the document text of the page.
  5. Broad Keyword Use in Page Title: Add some form of your targeted keywords early in your <title> tag, preferably as one of the first words. Exact keywords are preferable.
  6. Avoid Multiple Page Title Elements: Make sure your page has only one <title> tag.
  7. Avoid Keyword Stuffing in Page Title: Don’t use your targeted keywords more than twice in the <title> tag.
  8. Avoid Keyword Stuffing in Document: Edit your page to use your targeted keywords no more than 15 times.
  9. Sufficient Words in Content: Make sure your page contains a minimum of 50 words of machine-readable, substantive, unique content in text that provides value to potential visitors.
  10. Keyword Placement in Page Title: Move your targeted keywords closer to the beginning of your <title> tag, preferably first.
  11. Keywords in Image Alt Attribute: Add the targeted keywords to the alt attribute of a relevant image or graphic. If your page does not contain any images, consider adding one.
  12. Use External Links: Add a link to a relevant, trusted resource that potential visitors may appreciate.
  13. Optimal Page Title Length: Edit your <title> tag to 60 characters or less.
  14. Exact Keyword is Used in Page Title: Add the exact keywords early in your <title> tag, preferably as one of the first words.
  15. URL Uses Only Standard Characters: Make sure your URL contains only letters, numbers, backslash (/), comma (,), plus (+), exclamation point (!), period (.), and dash (-). Parameters using ampersand (&) and pound (#) are okay too.
  16. Keywords in the Meta Description: Use your targeted keywords at least once, but no more than three times in the meta description tag.
  17. Use Keywords in your URL: Use your targeted keywords in the URL string of the page. Use hyphens to separate individual words for a multi-word phrase.
  18. Use Meta Descriptions: Add a meta description tag to your page, describing content on the page in a way that will make it compelling to potential visitors who see the snippet in the search results.
  19. Use Static URLs: Use mod rewrite or ISAPI rewrite to change your URL to be static (removing all instances of ?, =, etc.).
  20. Optimal Use of Keywords in H1 Tags: Use your targeted keywords at the beginning of your H1 headers once or twice (but not more) on the page.
  21. Avoid Too Many Internal Links: Scale down the number of internal links on your page to fewer than 100, if possible. At a minimum, try to keep navigation and menu links to fewer than 100.
  22. Avoid Too Many External Links: Reduce the number of external, followed links on your page to under 150. In most instances, under 100 is optimal.
  23. Optimal Meta Description Length: Edit your meta description tag to get your main points across in 156 or fewer characters.
  24. Only One Meta Description: Make sure your page contains only one meta description tag.
  25. Avoid Keyword Stuffing in the URL: Rewrite your URL to use your targeted keywords no more than once.
  26. Minimize URL Length: Rewrite your URL to be as short as possible, preferably shorter than 75 characters and three subfolders.
  27. Includes a Rel Canonical Tag: If this page is a duplicate of another page, add a canonical URL tag to the header of this page to reference the page you want all duplicates to point to.

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Yogesh Raj Buliya is a Digital Marketing Professional & has more than 7 Yrs of Industry experience. Currently, He is working as an Inbound Marketer with new strategies in marketing rather than following traditional methods. He also owns and manages a blog, DigitaleMantra where he constantly share his ideas & experiences.