Author

Anubhav Garg

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.

How To Increase City-wise Search Results for a Website

by Anubhav Garg June 6, 2019June 6, 2019

written by Anubhav Garg

As more local businesses are coming online for their brand promotions it has become important for every local business to apply the most advanced and result generated marketing strategy so their business’s online searches get improved.

Without waiting more, you can read the tips and techniques you can implement to improve the city-wise search results for any website.

Use City Name in the Content along with Service Keywords

This is one of the best practice to increase the websites visibility on City-wise search results, because most of the time people search for the nearest or In-City products or service providers while they are in search for a locally required need.

Mentioning your city in the content, Metas and Titles, Images can boost up your websites rankings in the search results for that particular city.

Don’t forget – Content is the King and building right content only for the targeted city using your City Based Keyword can get you unbeatable results for a long run.

Place Citations/Business Listings on City Business Listing Directories and Websites

Placing your business details, services and products on the business listing websites related to that particular city can help you a lot.

Because many of the times and especially for City-based local/city based search results, those business listing websites and directories came up, where you have placed your business service and product listing.

For Example: Google offers a platform to submit a business listing, which also appears on the results if someone searches on Google Search Engines and the same happens with Bing and Aabaco Small Business listings.

Not only this, but you can also use several other City-based local business listing websites and directories which can help you a lot to increase your website’s search engine rankings for city based searches.

Because, Search engines also need signals to identify the Locally targeted services, Nationwide targeted services, and International targeted services before offering the rankings of a website on the search queries.

Search for the City Based Online Maps and Add your Business Location on Them

This one i have took from one of my latest research on which I am going to blog very soon with detailed results, where i applied a trick to place the business location with complete details for a website on the City based online Maps which are offering to place your location for the (Parks, Restaurants, Buildings, Shopping Complex, Etc.), for which I have got some good results till now and the website’s for which I was applying this technique also getting its positions in the targeted City search results.

So, looking for this can also help you a lot but for the final results you have to stay tuned.

Hunt for the Local/City Based Backlinks for your Website

You can generate backlinks from the targeted city based sources, I am not talking about the business listings and maps here, though many of them offers you to add your website URL.

But this is something of different concepts. For this, you have to do little hard work, you have to search for the pages or websites related to your industry or niche, which are offering some source of information on your industry from where you can get a backlink pointing towards your website like “Famous Barber Shop in Chennai”

Which includes your Keyword and the city name where that service provider is available. But make sure to target the same keyword in your targeted page for more better results.

If Possible, Then Use City Name in URL with Company/Service Name

If you are not too late in purchasing a Website/Company/Service/Product URL, then make sure to add your targeted city name in that. For Example: Using www . main-domain-name(with (-) or without (-) city name) . com can help you better for the City based search results instead of just using simple www . example . com.

Because, targeting your online business for a particular City may need your website URL to be more specific and informative, so that search engine algorithms can easily catch them for the particular location.

June 6, 2019June 6, 2019 0 comment

Off Page SEO SEO SEO Training

How to Generate High Quality Backlinks from Authority Websites

by Anubhav Garg June 6, 2019June 6, 2019

written by Anubhav Garg

In today’s SEO trend, Content Marketing is the most important factor to promote any website on the search engine and increase its visibility. But, many SEO professionals are still performing the same old fashion SEO practices to generate the backlinks for a website in order to improve its rankings in the major search engines. The things have changed and the way to do SEO has also changed a lot. Here in this post “How to generate High Quality Backlinks from Authority Website”, we are going to define some mind boggling SEO practices to generate backlinks from high quality web sites.

Write Quality Articles and Post

Without articles, you cannot do content marketing. That’s why writing quality and informative articles that users love to read is only worth. Because, if your article is unique and giving some kind of useful information it can get lots of shares and will get rank soon on the SERP’s for the related search terms, which can further increase the chances for your website to get a link back from different authors and bloggers of the same industry. And, who knows, by whom and when you can bait that quality link from authority websites.

Pitch Highly Followed Influencers

Second most important practice in order to get a high quality link to a website is that, pitch the famous personalities of your industry who writes upon the latest industry chats and are having number of followers in the social media. The advantage of this pitching is, your article can get published by any famous writer, with a link back to your website, will automatically increase your website e-reputation and traffic. Not only this, you can yourself, look for the most followed and popular blogs, where you can submit your articles and informative generic stuffs for the readers.

The thing can take your time and efforts, but if you are able to generate even a single backlink from that type of niche based high authority website after pitching the authors, then it will worthiness from the numbers of links you make from general and low quality websites.

Comment on Niche Blogs

Though, blog commenting is not so popular as it was in the earlier trend of SEO, but performing it only through the niche based blogs can still make a difference. We cannot regret from the fact that, commenting on blogs now give “no-follow” backlink, but if done on an industry related blog can drive lots of traffic and sometimes leads as well. And, to be very frank with you all!! We think this is the easiest, but a practice which has to be intelligently done, because as you are leaving a comment and referring a website then it has to be look very genuine to leverage benefits.

Help Others and Let them Think to Help You

This is the concept which we are trying for almost our every project, we do social sharing and article promotions for our clients but, we also so share the articles and blog posts of other bloggers and writers of the same industry by highlighting their names in the shares on Twitter, Google+ and Facebook. This is sometimes working like a magic for the websites. By sharing others stuffs, will definitely let them think about you and some day they will for-sure look at your profiles and shares, which can help you to get backlinks for your website and while performing this activity if asked them for a guest contribution, they will definitely get ready for this.

Don’t forget to share your views on this, suggestions and further contributions are highly welcome!!!

June 6, 2019June 6, 2019 0 comment

Content Marketing Digital Marketing

Digital Marketing Trends for 2019 –Advanced Digital Marketing Trends

by Anubhav Garg May 31, 2019May 31, 2019

written by Anubhav Garg

With the maximum population going online for researching any product that interests them have paved the way for incorporating innovations in the marketing industry. The exposure to artificial intelligence and the voice search reveals the evolution of technology which forecasts the future of technological world contextualized in terms of the digital marketing arena.

any product that interests them have paved the way for incorporating innovations in the marketing industry. The exposure to artificial intelligence and the voice search reveals the evolution of technology which forecasts the future of technological world contextualized in terms of the digital marketing arena.

Here are the mushrooming trends which are on the way to revolutionize the online behavior and how they have eased up the customer experience online-

Artificial Intelligence

In this digitally optimized word what less you can expect of easing up the customer’s shopping experience. The Artificial intelligence is now promoting customer segmentation. Push up notifications, tracking, every single procedure is now manipulated by artificial intelligence. The use of artificial intelligence in your business depends upon the nature of your business goals.

Chatbots

Man hands holding mobile phone on blurred urban city as background

Installing a chatbot for interacting with your customers on the website is the most effective technique of providing solutions to the queries of the customers. Chatbots efficiently handles every query and provide professional and ethical solutions for your queries. It is the most cost- effective technique.

Omnichannel Marketing

Multichannel marketing was introduced to welcome prospects to interact with the businesses through various channels. It provides better communication prospect across all the channels. Keeping track of various interactions taking place on various channels is the main aim of the omnichannel marketing. This technique helps in customer retention.

Accelerated Mobile Pages (AMP)

Nearly 52.2% of traffic is generated by mobile worldwide according to 2018 statistics. In such cases you need to keep track of the website loading time and the bounce rate which may negatively impact your business online. Making your website AMP optimized can result in better output.

Voice Search

To remain in the competition, it is important of optimizing the website with Voice search as many e-commerce websites have been improving user experience by making the deal easier for them. Voice search is the most recent burning trend. The voice searches are usually longer than the typed text. Optimizing your website with the long tail keywords is the key for enhancing the traffic and the user experience.

User Generated Content

It is the content generated by the users in any format such as video, audio, text or images posted by the users on various social media websites or the Wikipedia. It can help gain the audience insight and for boosting social media growth and reach. It also helps in knowing the audience and thereby help in increasing the engagement on the various social media platforms.

Augmented Reality and Virtual Reality

Virtual reality is divorcing yourself from the current world, its an immersive experience of the imaginary world while the augmented reality confines to the real world and offers you the live view through camera like Pokémon Go. Both AR and VR are on the way to revolutionize the technological world. According to statistics the combined market of AR and VR is expected to reach 215 billion dollars by 2021. That ‘s grand evolution in the technological frame.

Video

What attracts the customers more is the videos than the blogs or other form of written content. According to a report by Oberlo “54% of the consumer wants to see more video content from a brand or business they support”. It’s awakening for the business owners to engage customer by more video content which can prove beneficial in the business.

It’s a great thing to be backed by a great SEO company in India for visualizing the big picture. Great strategies along with the focus on the revolutionizing trends in 2019 can help your business witness an exponential hike.

May 31, 2019May 31, 2019 0 comment

Digital Marketing

Complete List of Digital Marketing Abbreviations with Definition

by Anubhav Garg May 29, 2019May 29, 2019

written by Anubhav Garg

What is Abbreviation?

An abbreviation is the short form of a word phrase generated with the help of some group of letters taken from a specific word or phrase.

In this list of Digital Marketing Abbreviations with Definition, I have shared around 150 digital marketing abbreviations that you must you use in your day to day professional work.

Get the list of all the marketing abbreviations and acronyms used in Digital Marketing (SEO, SMO, PPC, ORM) along with their full-forms and definitions.

Important Announcement:

If you find any abbreviation which is missing from the below list of Digital Marketing Abbreviations then you can share it in the comment section below.

I will add that suggested abbreviation in the table below with a “Suggested by Tag“, with the Name of the person and a Link to their social profile.

Complete List of Digital Marketing Abbreviations with Meaning

Abbreviation	Full Form	Short Descriptions
API	Application Programming Interface	API is a set of routines, protocols, and tools for building software applications.
AS	Article Submissions	Article Submissions is an SEO practice which helps to generate high quality backlinks.
ATF	Above the Fold	Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located.
B2B	Business-to-Business	It means, transfer of goods, services and products from one business to another business.
B2C	Business-to-Consumer	It means, transfer of goods, services and products from one business to consumer.
BHS	Black Hat SEO	Using offensive SEO techniques to improve a website rankings is known as BHS.
BL	Business Listing	An SEO practice, which helps to connect a business directly with it’s customers.
BP	Blog Post/Blog Posting	Updating articles on a website blog or a third party website blog is known as Blog Post.
BR	Bounce Rate	The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
BTF	Below the Fold	Positioned in the upper (or lower) half of a web page and so visible (or not visible) without scrolling down the page.
C2B	Consumer-to-Business	It is a business model in which consumers (individuals) create value and businesses consume that value
C2C	Consumer-to-Consumer	It is a platform on which one consumer offers products and services to other consumer for their final use.
CAC	Customer Acquisition Cost	A cost on which a customer gets agree to take product/services from any ogranization.
CAN SPAM	Controlling the Assault of Non-Solicited Pornography And Marketing	First national standards for the sending of commercial e-mail and requires the Federal Trade Commission to enforce its provisions.
CASL	Canadian Anti-Spam Legislation	It is in place to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.
CE/CX	Customer Experience	Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship.
CGI	Common Gateway Interface	It is a standard environment for web servers to interface with executable programs installed on a server that generate web pages dynamically
CM	Content Marketing	An approach to deliver/share the Valuable, Relevant and Useful Information on a topic, which can drive potential customers actions
CMS	Content Management System	A platform which allows you to publish, edit, enhance and organize content by various manual actions.
CoCa	Cost of Customer Acquisition	This is the cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a potential customer.
CP	Company Profile	It is a collection of company description, history, past and current performance, online reputation, products and services.
CPA	Cost Per Action	It is an online advertising pricing model, where advertiser pay for each specified action – Impression, Click, Form Submission etc.
CPC	Cost Per Click	It is the amount of earnings which you get after a person clicks on your ad. The amount can be more or less.
CPE	Cost per Engagement	a Cost Per Engagement (CPE) model means advertising impressions are free and advertisers pay only when a user engages with their ad unit.
CPL	Cost Per Lead	Here, an advertise pays for an explicit sign-up from a consumer interested in the advertiser’s offer.
CPM/CTA	Cost per Thousand	It is the cost to reach thousand people by an ongoing advertisement on outlets or other mediums.
CPO	Cost Per Order	It is the dollar amount spent on advertising or marketing in order to end with a sale, which is calculated by the cost of internet advertising divided by the number of orders
CPV	Cost Per View	Cost-per-view (CPV) bidding is the default way to set the price you’ll pay for your TrueView video ads (when created with AdWords).
CR	Conversion Rate	This is the measurement of the success by a paid marketing campaign, which highlights the number of goals and lead generated from campaign
CRM	Customer Relationship Management	Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life-cycle
CRO	Conversion Rate Optimization	Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate.
CS	Classified Submissions	It is a process to advertise your products and services on websites which allow free or very less charges for the advertisement.
CSE	Custom Search Engine	A Custom Search Engine enables Web site authors to host a Web site (or Web) search box and search results on on their site.
CSS	Cascading Style Sheet	Cascading Style Sheets (CSS) is a simple mechanism for adding style (e.g., fonts, colors, spacing) to Web documents.
CTA	Call-to-Action	A call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
CTA	Content Targeted Advertising	This is a form of advertising, which appears on websites and other media devices. This type of advertising is known as “Targeted Advertising”
CTR	Click Through Rate	Click through rate (CTR) A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing.
DA	Domain Authority	Domain Authority (DA) is a website metric developed by MOZ. It is one of the most important numbers known to SEOs.
DC	Data Center	Data Centers are large groups of networked computers servers typically used by organizations for the remote storage, processing, or distribution of large amounts of data
DFO	Data Feed Optimization	A fully optimized feed helps when Google determines when and where to show your ads
DLR	Deep Link Ratio	It is the number of internal pages which are linked to by highly relevant incoming links from highly relevant established pages.
DM	Digital Marketing	Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.
DMA	Designated Market Area	Designated Market Area (DMA) are the geographic areas in The United States which are analyzed by the Nielsen Company for the purpose of measuring television viewership and popularity of television channels.
DMCA	Digital Millennium Copyright Act	The Digital Millennium Copyright Act (DMCA) is a United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO)
DMM	Digital Media Marketing	This is a group of strategies for promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
DMP	Data Management Platform	A data management platform (DMP) is a technology platform used for collecting and managing data, mainly for digital marketing purposes.
DNS	Domain Name Servers	Domain Name Servers (DNS) are the Internet’s equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses.
DS	Directory Submissions	Directory Submission is the main source to increase backlinks for your website. It provides a service to it’s users to submit their website or blog URL to the best suitable category according to their website’s business.
DSP	Demand Side Platform	Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time.
ECPC	Enhanced Cost Per Click	It is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website.
eCPM	Effective Cost per Thousand	Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site
EMD	Exact Match Domain	An exact match domain (or EMD) is a website domain that includes the keywords you’re targeting right in the search results.
ESP	E-mail Service Provider	An email service provider (ESP) is a company that offers email marketing or bulk email services.
FB	Facebook	Facebook is a social networking website that makes it easy for you to connect and share with your family and friends online.
FM	Forum Posting	Forum posting is an online discussion site where people can ask their queries with each other in the form of messages.
G+	Google Plus	It is a social network from Google
GA	Google Analytics	Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
GDN	Google Display Network	It is a collection of websites — including specific Google websites like Google Finance, Gmail, Blogger, and YouTube — that show AdWords ads.
GHS	Grey Hat SEO	Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat.
GP	Guest Posting	Guest posting” means writing and publishing an article on someone else’s website or blog.
GUI	Graphical User Interface	This is a visual way of interacting with a computer using items such as windows, icons, and menus, used by most modern operating systems.
GWG	Google Webmasters Guidelines	It allows webmasters to check indexing status and optimize visibility of their websites.
GWS	Google Web Search	It is a web search engine owned by Google Inc. It is the most-used search engine on the World Wide Web, handling more than three billion searches each day.
GWT	Google Webmasters Tool	It is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.
HTML	Hyper Text Markup Language	HTML (Hypertext Markup Language) is the set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page.
HTTP	Hyper Text Transfer Protocol	The Hypertext Transfer Protocol (HTTP) is an application protocol for distributed, collaborative, hypermedia information systems.
HTTPs	Hyper Text Transfer Protocol Secure	It is a little-used alternative to the HTTPS protocol for encrypting web communications carried over HTTP.
IBL	Inbound Links	An inbound link is a hyperlink back to your site from another Web site
IM	Internet Marketing	Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.
IMPR	Impressions	An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
IP	Internet Protocol	It is a set of rules governing the format of data sent over the Internet or other network.
IS	Image Sharing	Image sharing, or photo sharing, is the publishing or transfer of a user’s digital photos online
ISP	Internet Service Provider	An Internet Service Provider (ISP) is a company that provides you with access to the Internet, usually for a fee.
KPI	Key Performance Indicator	Is is a measurable value that demonstrates how effectively a company is achieving key business objectives.
KR	Keyword Research	Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines.
KW	Keyword	This is a word which acts as the key to a cipher or code.
LB	Link Building	Link building (alternative spellings include linkbuilding and link-building) refers to the process of getting external pages to link to a page on your website.
LBL	Local Business Listing	A local business listing is an online entry that contains your business Name, Address and phone number (NAP) along with other details.
LI	Linkedin	LinkedIn is a social networking site designed specifically for the business community.
LPO	Landing Page Optimization	It is a part of Internet marketing process called conversion optimization, with the goal of improving the percentage of visitors to the website that become sales leads and customers
LSI	Latent Semantic Indexing	It is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.
LTK	Long Tail Keyword	Long tail keywords are those three and fourkeyword phrases which are very, very specific to whatever you are selling.
MCC	My Client Center	It is a tool of Google which helps to manage multiple AdWords accounts quickly and easily from a single location.
MLM	Multi Level Marketing	It is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit.
MoM	Month over Month	Month-over-month (MoM) growth shows the change in the value of a specific metric as a percentage of the previous month’s value.
MTD	Month to Date	Month-to-date is a period starting at the beginning of the current month and ending at the current date.
NAP	Name, Address, Phone Number	NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for geo-targeted searches.
NPS	Net Promoter Score	It is a management tool that can be used to gauge the loyalty of a firm’s customer relationships.
OBL	Outbound Links	These are the links which are aimed to take you at to an other website/webpage,related to the same topic.
ORM	Online Reputation Management	It is a process to improve or restoring your name or your brand’s good standing in the online world.
OSE	Open Site Explorer	It is a tool of MOZ, which is used to identify link building opportunities. Research backlinks, identify top pages, view social activity
OWBL	One Way Back Link	These are the backlinks coming to your site from a website or blog, which do not get a link back from your website/blog
PA	Page Authority	Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines.
PII	Personal Identifiable Information	Personally identifiable information (PII) is any data that could potentially identify a specific individual
PL	Product Listing	A product list includes details about a company’s entire portfolio of products. A product list is intended to organize all of a business’s goods, stock, price, sales history, etc.
PPC	Pay Per Click	It is a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.
PPP	Pay Per Post	PayPerPost (PPP) is a website which helps content creators such as bloggers find advertisers willing to sponsor specific content.
PR	Page Rank	PageRank (PR) is a quality metric, which determine a page’s importance from the values 0 to 10 on the web according to Google.
PRS	Press Release Submissions	Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites.
Q&A	Question & Answers	Question and answer submissions are a method that includes the task of answering questions posted by clients on different Question and Answer submission platforms or websites.
QS	Quality Score	Quality Score is a variable used by Google, Yahoo! (called QualityIndex), and Bing that can influence both the rank and cost per click (CPC) of ads.
RFP	Request for Proposal	A request for proposal (RFP) is a solicitation, often made through a bidding process, by an agency or company interested in procurement of a commodity, service or valuable asset, to potential suppliers to submit business proposals.
ROI	Return on Investment	Return on investment, or ROI, is the most common profitability ratio.
RPM	Revenue per Thousand	Revenue per 1000 impressions (RPM) represents the estimated earnings you’d accrue for every 1000 impressions you receive.
RSS	Really Simple Syndication	It is a format for delivering regularly changing web content to publish frequently updated information: blog entries, news headlines, audio, video.
RT	Re-Tweet	It is a re-posting of someone else’s Tweet. Twitter’s Retweet feature helps you and others quickly share that Tweet with all of your followers.
RTB	Real Time Building
S2S	Server To Server	A computer or device on a network that manages network resources. There are many different types of servers.
SAR	Secondary Action Rate
SBE	Small Business Enterprise	It is a business that employs a small number of workers and does not have a high volume of sales.
SBM	Social Bookmarking	Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links.
SCV	Single Customer View	A Single Customer View is an aggregated, consistent and holistic representation of the data known by an organisation about its customers.
SE	Search Engine	It is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.
SEM	Search Engine Marketing	Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
SEO	Search Engine Optimization	It is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
SEP	Search Engine Position	Search engine ranking is the position at which a particular site appears in the results of a search engine query.
SERP	Search Engine Result Page	Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher.
SLA	Service Level Agreement	A service-level agreement (SLA) is a part of a standardized service contract where a service is formally defined.
SM	Social Media	Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
SMO	Soial Media Optimization	Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
SOV	Share of Voice	Share of Voice in Online Advertising is an ad revenue model that focuses on weight or percentage among other advertisers.
SSL	Secure Sockets Layer	Secure Sockets Layer, are cryptographic protocols designed to provide communications security over a computer network.
SSP	Supply Side Platform
STM	Short Tail Keyword	Short tail keywords are search phrases with only one or words.
TLD	Top Level Domain	A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet.
TLP	Top Level Page
TR	Trust Rank	It is a link analysis technique described in the paper Combating Web Spam, This technique is used for semi-automatic separation of useful webpages from spam
UCD	User Centric Design	User-centred design (UCD) is a framework of processes (not restricted to interfaces or technologies) in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process.
UGC	User Generate Content	User-generated content (UGC) is defined as “any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video Etc.
UI	User Interface	It is everything designed into an information device with which a human being may interact
URL	Uniform Resource Locator	It is a reference (an address) to a resource on the Internet. For the URL http://example.com
UV	Unique Visitor	Unique visitors refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.
UX	User Experience	It is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use
VAST	Video Ad Serving Template
vCPM	Viewable Cost Per Thousand
VIPS	Visual-block Page Segmentation
VOD	Video On Demand	It is a system in which viewers choose their own filmed entertainment, by means of a PC or interactive TV system, from a wide available selection.
VP	Video Promotions	A promotional video can be used to tell your customers about your products and services.
VPAID	Video Player API	The Player API provides basic methods to control the live stream or recorded video playback, and enables the user to access essential events of the live stream or the played video.
W3C	World Wide Web Consortium	The World Wide Web Consortium is the main international standards organization for the World Wide Web
WAP	Wireless Application Protocol	Wireless Application Protocol (WAP) is a technical standard for accessing information over a mobile wireless network.
WHS	White Hat SEO	It refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies
WP	WordPress	WordPress is a free and open-source content management system based on PHP & MySQL.
XHTML	Extensible HyperText Markup Language	eXtensible HyperText Markup Language is part of the family of XML markup languages.
XML	Extensible Markup Language	Extensible Markup Language is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
YoY	Year on Year	Year-on-year comparisons are a popular way to evaluate the performance of investments.
YTD	Year To Date	Year-to-date is a period, starting from the beginning of the current year and continuing up to the present day.

I hope you find what you were looking for, but in case if that thing is not available here, then just drop a comment of abbreviation and we will update it in the above list.

May 29, 2019May 29, 2019 0 comment

E-Commerce Trends and Insights for Planning Your 2019 Digital Marketing Strategy - Featured

Digital Marketing eCommerce SEO Guide SEO

E-Commerce Trends and Insights for Planning 2019 ECommerce Digital Marketing Strategy

by Anubhav Garg May 28, 2019May 28, 2019

written by Anubhav Garg

With the evolving of technology, the E-commerce industry is witnessing a tornado of fresh trends which accounts to a smart way of directly approaching the customers online. With the approaching 2019, you need to gear up for implementing new ideas for planning of an effective marketing strategy for successfully running your e-commerce website.

Here are certain challenges which you can face while planning

Make eCommerce Website searchable for Voice Search

Voice search is becoming the most important trend of the e-commerce industry and a wide audience is now using voice search to search for their required products. Hence, it has become more important to upgrade ecommerce sites for voice search or in other words, make it compatible for the voice search. You need to conduct a thorough research for what a customer searches online by voice and target that particular keyword for more traffic at your website.

This along with increasing the traffic on your website will increase your sales. For example: To buy a shoe online, normally user will type “shoes online” or “affordable shoes shops near me”. But the search scenario makes a difference here. Instead of those types queries, a voice search will be something like, “show me affordable daily wear shoes”.

Most of the users will use this type helping verbs for searching products online. For strategically implementing it, you should reach out to a reliable digital marketing service provider that can implement the same for your e-commerce store.

Market Products Video with Interesting Concepts

To rise above the rest in the highly competitive market of e-commerce, you can do the things which others are doing but in a distinguished manner to make your brand stand out. User may skip on content but an interesting video will surely engage him. Innovation and fresh concept are important of the keys here.

More visitors watching the video will help you develop reliability of your products online and this will eventually increase traffic on your website. Product videos with interesting concepts can generate engagement which will help you increase your sales.

Release Podcasts for Products

Podcasting is a great way of directly approaching your targeted audience through the medium of radio. Podcasts are becoming increasing popular for creating brand awareness about your products and services.

The best part of podcasts is that the episodes once recorded can be accessed anytime anywhere, which means your audience will never miss out on any updates. The key lies in connecting with your audience in their own language, a proper content strategy is the key to master.

Listeners will go to any extent to listen to their favorite podcasts this will leads to audience’s direct interaction with your brand. Customers hardly have time to watch every video they come across, so you can try to reach them with the interesting audios about your brand to engage them.

Use Affiliate Marketing to Boost Up Sales

Affiliate marketing accounts to the most effective techniques of promoting your products or services through different affiliates. In broader terms, it means hiring certain number of affiliates for the promotion of your brand and each affiliate will be paid in accordance with the traffic brought by him to your website. It is basically a way of earning commission by promoting products or services of others.

The perfect implementation of affiliate strategy will help you expand your brand in new markets thereby generating strong online presence. It is cost-effective strategy to boosts organic traffic at faster pace through referrals.

You can increase conversions at your website by contacting the perfect internet marketing services provider which by implementing certain effective techniques help you gain the expected results.

List Products on eCommerce Market Places with the Brand Name

With E-commerce spreading its wings of dominance, from smallest to the largest thing can be purchased sitting in the comfort of your home. With a perfect platform for all the necessary products a customer is looking for and owing to the advantage of 24/7, he can order any product online at any time and the product will be delivered at the respective address timely.

What more can you ask for in this continuously evolving technological world? Furthermore, listing your website with a proper brand name will help you maintain the industrial standards and gather the attention of the brand conscious audience increasing their feasibility. This will help you reap maximum profit and great customer experience.

Run Carousel Campaigns for Latest Sales and Discount Offer on Facebook

Carousel ads are a way of generating brand awareness on Facebook. Nearly 68% of adults use Facebook. Owing to the huge count, Facebook Carousel Campaigns are the best one to go for. Here the brand owner has the privilege to run nearly 10 images in one video which is quiet a cost-effective deal to come across. These ads are created in an innovative and creative way to make mark on the customer’s psyche.

With your Carousel ads running you can see your brand reaching out there to a grand audience. It is the perfect way of creating engagement as a user will eagerly swipe up the next image out of curiosity to know more about your products. You can target multiple personas with complete information in the form of video that too without feeling burden on your pockets.

The fact is, you can never beat an eCommerce competition unless you perform multi-channel marketing simultaneously for your website/brand.

May 28, 2019May 28, 2019 0 comment

Australia Local SEO

SEO Best Practices for Australia Based Local Business 2019-2020

by Anubhav Garg May 10, 2019May 28, 2019

written by Anubhav Garg

A website is a big investment, and the key to making sure your site is the prime destination for your customers or industry is getting your SEO right.

If you’re looking to grow your website traffic in Australia, there are a few things to be aware of SEO Services in Australia.

You probably already know to optimize your page titles and populate your site with relevant, useful content, but what are the SEO factors specific to Australian business owners?

Get ready for some competition: One of the biggest considerations any Australian business owner should take into account when launching their SEO campaign is that you’re likely to face some stiff competition.

SEO Services in Australia is thriving and though the population is small, the number of digital agencies is relatively high.

This means you need to set the right expectations for yourself and make sure your strategy is up to date. You’ll be coming up against competitors who’ve spent years optimizing their websites and building their authority.

Prepare yourself for the long haul, and study up or engage an experienced and knowledgeable digital marketing agency to avoid spending time on spammy or outdated tactics.

Consider a .com.au domain: Why only ‘consider’ an Australia-specific domain and not take it as a given that your URL should end in .au? Because your top-level domain is like a billboard for your customers.

Firstly, Google does recommend having a country-code top-level domain name (ccTLD) in their webmaster guidelines and your TLD will factor into local search rankings. But if you’re also looking to target a global market, a .com.au domain won’t help you.

If you’re in an industry where being Australia-based is a plus, then a .com.au domain is more than just a ranking factor—it’s an opportunity to brand yourself as a true blue Aussie business.

Implement ‘Hreflang’: Multiple websites? It’s time for some technical SEO.

Many Australian businesses maintain a New Zealand website alongside their Australian site, which is great, but they give their site a .co.nz TLD and leave it at that. But Google also looks at things called ‘Hreflangs’.

Hreflang is an HTML Meta-element which specifies the geographic restrictions for a document. It may seem like we’re getting into the weeds here, but it’s important to consider these.

That’s because Google uses this element to make sure it’s serving the searcher with the most relevant page to them. You should have relevant hreflang attributes implemented for all iterations of your website, regardless of whether the site has its own ccTLD.

May 10, 2019May 28, 2019 0 comment

United Kingdom Local SEO

Why United Kingdom Need SEO Services from India Based Company?

by Anubhav Garg May 10, 2019May 28, 2019

written by Anubhav Garg

Search Engine Optimization is the process of writing and structuring the United Kingdom based business websites such that they appear high in the results with search engines in United Kingdom.

While optimizing the United Kingdom-based business websites the website designs should also attract users towards it again and again. SEO Services in the United Kingdom will help you with effective internet marketing or web promotion strategy.

SEO Services in United Kingdom will help develop a compelling strategy by creating a link between human needs and brands and are not depended on channels or platforms. If you hire SEO Services provider from Indian Based Company in the UK their SEO specialists deliver top ranking search results.

Hire SEO expert from Indian Based Company and be found when your products or services searched in search engines like Google and Yahoo. Get placed among top 10 ranks in search engines with our experienced SEO experts at the affordable cost.

The ultimate aim of our advanced SEO marketing is to ensure that the particular website offering a product or service ranks first in the search engine results when a particular keyword that is relevant is typed. Leading search engines offer a broad spectrum of analytics tools, which in turn help users define the keywords.

Click here if you need SEO Services for UK Based Website?

But merely defining the keywords is not enough. The website design needs to be optimized to ensure that it is easy to search and index by the search engine spider.

Further, original plagiarism free content that is informative and elegant will draw visitors and organically help in getting a better ranking. Other subtle aspects that need to be considered include the Meta tags that are being used for coding and the use of organic SEO techniques when it comes to optimization.

Further, extensive analysis is required depending on the region, the target audience and the nature of the business.

But merely defining the keywords is not enough. The website design needs to be optimized to ensure that it is easy to search and index by the search engine spider.

Business Owners of United Kingdom know the importance of keyword density within articles and website content. Your target market will type in specific keyword phrases when they are searching for products and services.

The results they receive are based partly upon the keywords present in the web pages and partly on links going to a site or individual page. Your keywords should be included each time you freshen up your website content.

When you do this, your results in the search engines are higher. You’ll want to make sure that your website content is perfect for the United Kingdom search engines, but it’s also important to make sure the content is interesting to readers.

One should focus on what one does best, whether it’s SEO, paid search, web development, etc. The thing is that you know you’re leaving money on the table and opportunities to grow your business. That’s where white label SEO services can be the perfect partners for your agency.

If you find the right SEO partner like SEO Services in the United Kingdom who can manage them properly, then you can:

Increase revenue and profits
Make customers happier by offering more web development services
Help your business appear more trustworthy and larger
Be mutually beneficial for every party involved

May 10, 2019May 28, 2019 0 comment

Content Marketing Digital Marketing

5 Content Marketing Trends in 2019 to 2020

by Anubhav Garg April 12, 2019April 12, 2019

written by Anubhav Garg

The axis of content marketing is continuously shifting its place considering the globe of customer’s fluctuations in choices in sync with the technical advancements. In this case, the analysis of customer behavior pops up as a huge challenge in developing the online marketing strategies.

Considering the customer’s response to different industries and their services and an in-depth analysis of the patterns so derived, is the formula for gaining insight into Content marketing Trends in 2019-2020.

Artificial Intelligence: A Boon to Content Marketing Sphere

If you are well verse to grasp the pulse of the customer online you have already covered half of the miles. Through scientifically derived concept of artificial Intelligence you will get acknowledged with the recent trends and about what is frequently searched online by your targeted customers.

Through analysis of consumer’s pattern online ethically. It is a smart way of monitoring the response of your customers to anything which relates to your business sphere. Digital marketing services provider carves out effective content marketing strategies to cop up with the burning trends for increasing the traffic on the site.

Image/ Infographic Marketing:

“Images speaks louder than words”. If you belong to content marketing professional sphere than you must be familiar with the phrase. Image on the website can be used to create social campaigns online which will boost the visibility of your website. Relevancy is the key, posting relevant images along with the content surges up the possibility of witnessing increase in conversion rate.

Infographics on the other side is a creative idea of detailing any particular term in a creative way which automatically attracts visitors to your site and is bound to increase the traffic online. Various SEO services providers are keen towards reaping out maximum results through image marketing.

Blogging: The Best Way to Connect with Customers

Content marketing not only involves you but the customers with whom you are establishing a reliable bond through continuous interactive sessions. It is the initial stage of building trust of the customers by showing keen interest towards what their mind is inclined. It is the basic strategy to walk into the shoes of the customer and read the mind.

Blogging is the perfect way to interact directly with your customers by posting an informative and interactive blog and writing from the mindset of the customer will be a plus point to increase your business sales.

Encourage the visitors to share their experience after reading the blog and this will help you know the customer behavior towards any product or services. Providers of Content marketing stress on the fact that do not write for yourself but for your customers.

Video Marketing: The Best Way to Create Engagement at Website

One may casually miss over a good piece of content but no videos have witness zero views online so far. Instagram, Facebook, YouTube are the famous social media platforms which involves numerous videos with interesting content. Videos created with the purpose of marketing should be interesting and the customers could familiarize with.

Such engaging and personalized videos regulates the marketing patterns of a business online. Animated videos and live demos generate more traffic online. Grasp the right nerve and dominate the marketing industry online.

Podcast Marketing – The New Age of Content Marketing

Podcast marketing is the fresh trend which is gaining limelight in today’s world. Recording Podcast in the famous personality’s voice or getting listed over the famous radio station platform is the best way to reach out to your audience.

In fact, according to Forbes “A bonus of having your own show is that you then own the media and can advertise to your own following as much as you want at no extra cost”. A proper introduction and hosting through iTunes, Sound Cloud and Buzz sprout will definitely impact your content marketing sphere through podcasting in a grand way.

April 12, 2019April 12, 2019 0 comment

SEO Offers and Discounts

SEO Lowest Price Guarantee – $200/Month 200 Backlinks Up To 20 Keywords

by Anubhav Garg January 29, 2019

written by Anubhav Garg

SEO Service in India – A Leading SEO & Digital Marketing Firm of India is now offering the lowest price for Search Engine Optimization Globally.

$200/Monthly with 200 Backlinks

Up To 20 Keywords

Are you grappling to make your website visible on the initial page of Google? We have a solution to your problem. Get your website ranked on the first page of Google search engine. Switch to the lowest SEO package ever!!

We have come up with an exclusive package of $200 for 20 keywords along with 200 backlinks and advanced On Page SEO marketing which used to be $250 earlier.

Depending upon the results – there will be a mix and match of all the Off-Page activities mentioned above.

We do not restrict SEO campaign off-page activities on their budget. We perform all the activities for off-page so that we can create most of the benefits in terms of Rankings and Brandings.

Availing the top-notch SEO package is a promising deal of binge-watching your site rank high on Google with our proven SEO solutions.

However, the plan strictly adheres to only 20 keywords, for continuing services of keyword marketing beyond the offer you may contact the customer support.

Let’s Get in Touch

We will just not skim over the services mentioned but will work by optimizing your website through each of the services which will be beneficial in terms of Ranking and Branding of your website.

We assure you that our exclusive SEO package will prove supreme value for money. Even if you pause the SEO campaign the results will still be visible for a certain time period.

The Off-page marketing activities like article submission, Blogs, listings to name a few will be shuffled according to the results and on the priority basis.

January 29, 2019 0 comment

Advanced SEO Guide Australia Local SEO

10 SEO Tips for Australia Based Local Businesses

by Anubhav Garg December 1, 2018

written by Anubhav Garg

The benefits of local SEO for geo-targeted rankings are essential for businesses, big or small. Local SEO Services in Australia enables businesses to connect with their nearby potential clients in a more personal way.

Site visitors can interact with your business via local searches on Google & with the use of Google Map they can easily locate your local business and become your loyal customers.

Even the most successful online business needs to implement the majority of these local SEO strategies. If your products & services are within a specific local area in Melbourne, then local SEO is one of the most important keys in your marketing efforts to achieve a high success rate.

Given below are the 10 SEO Tips for Australia Based Local Businesses:

Australian Business Directories for Local Search Rankings:

People are constantly searching Google for local businesses. Therefore one of the biggest local search boosts comes from Australian business directory Australian business directories can also provide referral traffic from people clicking through from your listing.

GMB Takes Over Local SEO from Google+:

Around a month ago, Google released a revamped version of Google+ with a focus on ‘communities and collections’.

Communities are a gathering place for Google+ users interested in a topic.
Collections help users curate posts on a particular topic or follow previously curate lists of posts/articles.

It’s better to create Google My Business pages as they’ll show in search results when people are looking for local businesses like yours.

Local SEO and mobile-optimized sites go hand in hand:

According to International Data Corporation (IDC), 3.2 billion people (roughly 44% of the global population) will have internet access in 2018 and 2019. Of these, roughly 2 billion will use the internet through mobile devices.

The smartphone is the default internet device for an increasingly large number of people. And it’s not just the sheer numbers; there is also a qualitative difference in the way people use smartphones vs. desktops.

Voice Search and SEO:

With the rise of mobile devices, we have seen a greater demand for voice search.

Invest in getting listed in directory companies:

Based on the dominance of Google Places in local SERPs, you need to have a strong presence in both local directories and Google.

Build quality links:

Investing even a tiny bit into building quality white-hat backlinks can go a long way towards pushing your site to the top of the SERPs.

Here are a few simple and easy to follow methods:

Build your own Citation and Directory links:

Quality citations can boost your business in local packs on Google SERPs. One way to find these opportunities is to use some Local SEO Tools.

Connect with local bloggers:

If you’re in a moderately sized city, there will be plenty of local bloggers who’ll be more than happy to link out to a local business. Give them some free products/services in exchange for a link. Alternatively, share your expertise via a guest post on their blog.

Compliment Your Organic Campaign With Local Inventory Ads:

In addition to showing up in the organic results and map listings on SERPs, also add a third display option, which is a paid result. Local Inventory Ads showcase your products and services to consumers allowing you to promote your in-store inventory so shoppers know what they can expect when they walk into your store.

Invest in Content:

Google has made content essential to good rankings and content is also important while building backlinks.

If you’re not listed on the first 20 results of Google Maps, you need to:

Write a Good Snippet –

If you want to stand apart from the 20 other competitors, ensure your My Business page is detailed and you have a compelling snippet with all the information your client needs to know.

Google Reviews –

Google reviews will boost your rankings and ensure you have a better reputation in comparison to your competitors. The star rating would attract your prospective customer’s attention.

Target Location-Based Keywords:

To establish your local business you need to focus on location-specific keywords.

December 1, 2018 0 comment

Newer Posts

Older Posts