Why Is SEO So Important To Your Online Presence Or Success?
Because getting more visitors should help you convert more people into customers too in the Internet market or presence.
We (SEO Services in India) imply those SEO techniques that you can implement right away to increase your search traffic. Below shared BEST SEO Hacks for 2018 could help you to increase website traffic. But the question is how to do these Hacks works – The Hacks basically display useful data; this data may be of your competitors also.
We exposed the overused soundbite ‘CONTENT IS KING’, as ‘CUSTOMER IS KING’. And this is perfectly relevant as this is the only reason people keep coming back to Google as they are served with those results that are valuable to them.
I personally believe – “If all aspects of your content, UI, and marketing have a core customer focus you are unlikely to go wrong in 2018. Focusing on time, user experience, quality relevant information, and mobile experience and user journeys would be a good start!”
The other SEO tactic that is going to be really important in 2018 is ‘barnacle SEO’. This relates to attaching yourself to someone or a something with a large pertinent audience and hoping to leverage that audience. This needs to be done systematically for it to be effective therefore identify your targets – think industry mavens, social influencers, and potential partners.
Last but not the least; one of the BEST SEO Hack for 2018 is ‘Broken Links’. ‘CONTENT IS KING’ of link-building methods is called as Broken Links. Well, it’s a useful technique, and all of us know how it works. So what’s next? Start implementing Broken Inbound Link Building.
Broken Link Building is more than just long nights sending bulk outreach and crossing your fingers. Come 2018, it’s time to revolutionize our approach!
Here’s how We Work at SEO Services in India:
Check your website for Broken Inbound Links. Establishing links is really hard work. Hence, don’t let those links go to waste. Jump into AHREFs, run your site through the Site Explorer, and select ‘Backlinks’ -> ‘Broken’. Easy, right? Grab those URLs, set up some 301 redirects.
This is where the magic happens, and what makes this hack so invaluable: If your website has Broken Inbound Links, then so will your competitors.
Check your top 10, 15 or even 20 competitors for Broken Inbound Links, and then reach out to the linking sites and offer your content as a replacement. So there you have it!
Simple! Leveraging the work your competitors have already done in landing links gives you a one-up on them.
Apart from this, you can also imply these TEN easy 2018 SEO Hacks:
- Search console CTR optimization
- Cognitive SEO content Analyzer
- Buzzsumo Content
- Download competitor links
- Download competitor keywords
- Get Citations
- Create a survey and use Adwords to advertise it (basically buying expert content)
- Create GMB and drive paper reviews
- User intent cross-checking through search results and SEO tools like AHREFS
- Repurposed Content via slide commentary
Therefore the most effective SEO formula is – “Great Content + Backlinks = Higher Ranking”!
One reliable way to build links is to create amazing content, but the standard for ‘amazing content’ gets higher and higher every year. In 2018, the way people will make their content to stand out to earn links will be to incorporate design and formatting directly into the content.
For example, a lot of time and resources were allocated to design this piece on employee management for a client. The design is very essential to such articles because it brings the content to life. We see significantly higher Optima rates, share numbers, and backlinks to this type of content than we do for regular long-form blog posts or the ones with custom design images throughout.
If you don’t have the resources to create something like that, small improvements to the format are sometimes all it takes. We wrote a guide to Snapchat marketing where all we did was add a clickable table of contents. That caused our average time on page to skyrocket and bounce rate to plummet and only took about 5 minutes to add.
On the social scene, snapchat is still a relative baby. Most people have heard of it, sure. But far fewer of us really understand how it works or why it’s so popular, “Isn’t that the one people use to send naughty pictures to each other?” Yes, it was and this is also on similar lines, but thankfully, snapchat and its users have moved on to bigger and better things.
One overlooked SEO Hack is – crawl budget which is totally technical SEO hack, but a lot of people neglect this. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site every day.
You need to put a noindex/nofollow tag on pages that you don’t really need to appear in the search engine results page such as your /tags/ section or your checkout page. It’s not so hard. One visit to your robots.txt file should do the trick
Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.