From time to time you might have ended up exploring the new algorithm updates by Google which clearly foreshadows the do’s and don’ts for your website to perform well in the search engines. But what is more important is building an online presence for your brand to gain recognition. Here are some techniques that can still be practiced even after major changes in the Google algorithms.
Optimization of Image Alt Text
Even after continuous stress on the evolution of machine learning in dominating the Google algorithms optimizing it with the property of analyzing an image, Alt text optimization is the first priority for the images. The concept of machine learning being the fresh, will take time to establish itself. Till then, continuing with the old method is the key to remain in the competition.
With the Google ‘s initiative of presenting the users with the most relevant and credible content, the content authority remains the priority. The focus should be on plain and simple content with a deep insight and clear takeaways. The key here is to devise content strategy keeping in mind the average user.
Creating Lengthy Content
Lengthy Content did not necessary qualify to rank higher in the search engines the fact which is further strengthened by John Muller’s statement “Some pages have a lot of words that say nothing, word count is not indicative of quality.”
It does not necessarily mean that you have to go on length to describe certain points. You need to device a certain strategy to write a content in a way to play upon the user’s intent, what one is looking for or will the user be benefitted from this any way?
What should be considered is the completion of your motive to satisfy the user at its best with your content, it can be done in 600 words or 6000, it all depends upon the requirement and the relevance. Although, writing longer content is advisable as it bears the potential of targeting maximum user queries which is beneficial for the user to have a deep insight.
Accelerated Mobile Pages (AMP)
With the increase in the number of mobile phone users, optimizing your website with AMP should be kept on priority. AMP amplifies the loading speed of the website on the mobile phone which is eventually a great symptom for your website to rank high on the search engines. It is gradually gaining upper hand in manipulating the mobile searches. It is the burning trend now, the longer you delay the more you are losing upon an opportunity.
Latent Semantic Indexing Keywords if chosen wisely can help you cover the necessary information along with the other keywords and will help increase the relevancy of the content. The keywords related to the targeted keywords will also avoid the keyword penalties. Using subordinate keywords and incorporating them in a natural way along with the main ones will help the Google to understand the content more clearly and will help the users in answering their queries.
Use of Keywords in the Domain Name
Along with playing wise you need to act smart. Which covers the misconception that only the SEO optimized content on the website plays important role in ranking factor. Well, that’s not the case. Many factors contribute in manipulating the search engines ranking but now the URLs are playing distinguished role in defining the relevancy of your website’s content.
Incorporating keywords in the URL is working wonder in ranking high on search engines. Having deep insight on what the user searches online will prove beneficial in deciding the domain name.
However, Google has imposed certain restrictions on this highlighting the importance of Google listings on various directories and bookmarking sites owing to the undue benefit.
HTTPs don’t necessarily affect the ranking of a website but it is certainly important for you to have an SSL certificate. If your website reflects a “Not Secure” warning message while a customer registering the details, this will certainly make you lose your customers. Ensure the safety of your website with the proper SSL certification.
These are certain factors which you should consider irrespective of any modifications made in Google algorithms to strengthen your online presence.