With over 600 million blog posts getting published in a day, it has become incredibly challenging to get your content noticed.
Is Blogging Dead in 2020?
The answer is no. The whole Blogging scenario has just got evolved.
Many marketers believe that blogging is the thing of the past now. If you ask me is it possible to rank your blog among the huge big fish in the market?
The answer is yes.
Patience is the key. You must be acquainted with the fact that it requires 3 months for any blog to show any sign of fluctuation in the SERPs. Gradually your blog may begin to show on page 4 or page 3 of Google but until you are on page 1, it won’t show effective results. The content coupled with the best SEO strategy helps in ranking high on SERPs.
Many of you would say “I’ve tried that strategy and it doesn’t work” Well unless you are top guns like Nike or Amazon, you aren’t gonna get instant results. The results will show up gradually.
Here are some techniques that can help you get rank in 2020:
1) Long-Form Content
Long-form and evergreen content can help you get a competitive edge. Long-form blogs are set to stand out from the 500 words one. It helps in placing the website as an authoritative source in the industry for a long time. It helps you gain quality backlinks and traffic.
Thinking about short-form content? Well, yes they rank as well!
The audience looking for a clear answer and doesn’t want to indulge deeply with the topic often go for the short-form content. “How to articles”, Podcasts and the tutorials are among the short-form content that records maximum engagement.
You can choose according to your industry requirements.
2) Successful Blogging Strategy
Yes, Blogging is not dead, but without a concrete blogging strategy, your blog will fall into the blogging graveyard. You need to develop a strong belonging strategy by conducting competitive research, comprehensive content, include expert’s opinion to increase the authority of your post and focus on adding compelling visuals complementing your topic.
You can add charts, images, tables or videos in the blog.
Not everyone must be familiar with this term but it is an important aspect of content marketing.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness
Google bases EAT for ranking the blog posts. It gives preference to the clear blog title and concept. Blogging in 2020 is indeed difficult with evolving Google Algorithm Updates and the competition. You must be willing to wait for the results to show up. As I said- PATIENCE IS THE KEY!
It can take about 6 months for a blog post to rank! Yes! You have heard it right!
4) Blogging is dead if…
Having an authoritative domain with good domain authority with a good share of backlinks is primary for getting in the eye of Google. Deployment of low ranking or wrong keywords in the blog post can make it almost impossible to rank. You should be focusing on creating a blog post that will interest your audience and will generate the response. Invest time in competitive research and developing stringent Keyword and internal linking strategy for getting others to link to your blog.
Simply writing a blog post is not enough, you need to have a stringent SEO strategy to rank it.
Successful blogs don’t rely on content alone in 2020. What makes a reader engage with your blog post? Visuals. The augmented visuals can help you take your point across. You can add interactive videos, images, infographics, GIFs, charts, that will help generate interest of the user in your blog post. This also helps in increasing the dwell time.
You can create shareable snippets, the audience is more likely to share it on social media. With Rich Snippet gaining the center stage for all SEO practices in 2020, this is one of the most important blogging trends in today’s landscape.
6) Interactive Media
Don’t CONFUSE interactive Media with VISUALS as both are two separate terms. Interactive media is an extended version of Visuals which include Surveys and Polls, Trivia and Quizzes, interactive Timelines, Product catalogs, an e-learning knowledge base on quiz and more. This helps the readers engage with your content entertainingly and make your audience stay longer on your website. Thus, you should consider adding more interactive features to your site.
7) Relevant and Useful Content
The audience is just quick in skipping when they don’t find it relevant and interesting. Develop a blogging strategy that is engaging, provoke their think tank and write a post a reader can connect with. Before writing ask yourself “how this is going to help the readers?” “What potential issues my audience face?” “Have I included current events in my content?”
“What can I do to gather positive feedback?” Asking these questions to yourself will help you in creating a well-optimized blog post that drives engagement. Stress on creating evergreen blog posts.
They say you may lose the position, of you aren’t consistent. Well, that’s right. When you have decided to begin with the blogging, it is essential to be oath bounded to consistency and timing of posting the blog. The readers are bound to lose interest if you post inconsistently. The connection vanishes. Be consistent with your post and remain updated with the brimming topics in your industry for the perfect shot.
9) BERT update
It is a recently launched update which is a deep learning algorithm related to natural language processing. It helps the machine to understand the context of the phrase typed. This makes a long-tail keyword an important ranking factor for the blog posts. BERT focuses on individual words rather than the whole phrase.
In 2020, blogging will be focusing more on the naturalistic word flow than the repetitive high ranking phrase. BERT is moving in Google as more of a user-specific algorithm, where audience based considerations also increase the search engine rankings. It appears as one of the most important trends among the top SEO Trends 2020
10) Respond to comments
If your blog is widely read, it is important to respond to every comment you receive on your blog post. If having to answer doesn’t fit with your content strategy, then it is better to not have the comment section at all! This can help your content become evergreen.
From things like adding a call to actions and adding rich snippets, are the most important parameters for your blog to grow your business. Hopefully, this information will help you in developing your blogging strategy for 2020.