It is time to get your strategies in place based on the marketing trends that will rule customers/clients in 2018. The marketing domain is changing with technology at a fast pace, and that’s why it’s important for marketers and businesses to understand and analyze trends that will control the digital market.
Businesses of all shapes and sizes are increasingly using mobile devices to optimize their website to capturing holiday sales on mobile devices and to connect with consumers/customers immediately.
Your business can have success with mobile marketing, or you’re trying but not seeing the success you want, here are six tips to help you get noticed with mobile marketing and win new customers.
Below are few of the Tips for your Mobile Marketing:
Set your goals:
Before you launch any new effort, you want to make sure you know what you’re trying to accomplish and how you’ll judge whether or not you succeed. The goal can be as simple as “gain ten new customers through mobile marketing.” From there, you can work backward to determine what steps need to be taken to achieve the goal.
Launch a mobile-friendly version of your website:
If you browse the Internet on your phone you understand that some websites look great on a phone and are easy to navigate, and others are good to view on desktop sites – in other words, they’re difficult to read on smaller phone screens. It’s critical for you to make sure your website is mobile-friendly, so you make a good impression on potential customers.
On top of this, being mobile-friendly will help your customers find you when they’re searching the Internet. It’s in your businesses best interest to make sure your website is simple and easy to navigate on mobile devices.
Get listed in mobile directories:
Mobile directories often pop up at the top of Internet searches when people – i.e., your customers – go looking online for answers to their questions. They’re also a great entry point for potential customers to find your website and learn more about you. Mobile directories will include the name of your business, the service you provide, business hours, your phone number, your physical address and link to your site.
Tune your advertising to Mobile:
All major forms of online advertising – Search, Display and Social Media – span both mobile and desktop audiences. If you’re not investing in all 3 of these, and you want to maximize your business’s exposure, you should be. You don’t want to give up on the latter completely in favor of mobile; after all, people still do use desktop and laptop computers a lot.
But you do want to make sure that your ad campaigns have a strong mobile element to them. That means things like tweaking the mobile bid adjustment in your Google AdWords campaign and making sure your Facebook campaign is running in the Newsfeed where it gets in front of mobile users.
Add a Personal Touch:
One of the things that make any local business stand out from the big companies is local knowledge and personality. So don’t focus so much on the technology of digital marketing that you lose your personality. Remember to demonstrate local knowledge and enthusiasm for the community. By sending a message that you’re in the community and have an understanding of local residents, you’ll begin to build a connection with your target customers.
The world of mobile marketing can seem daunting for someone who doesn’t live it day in and day out. But, it doesn’t have to be difficult the rewards can be great. Small businesses that have jumped into mobile marketing have seen a tremendous positive difference in their bottom line.
Don’t miss the impact mobile can have on your small business!
Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.