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With the maximum population going online for researching any product that interests them have paved the way for incorporating innovations in the marketing industry. The exposure to artificial intelligence and the voice search reveals the evolution of technology which forecasts the future of technological world contextualized in terms of the
any product that interests them have paved the way for incorporating innovations in the marketing industry. The exposure to artificial intelligence and the voice search reveals the evolution of technology which forecasts the future of technological world contextualized in terms of the digital marketing arena.
Here are the mushrooming trends which are on the way to revolutionize the online behavior and how they have eased up the customer experience online-
In this digitally optimized word what less you can expect of easing up the customer’s shopping experience. The Artificial intelligence is now promoting customer segmentation. Push up notifications, tracking, every single procedure is now manipulated by artificial intelligence. The use of artificial intelligence in your business depends upon the nature of your business goals.
Installing a chatbot for interacting with your customers on the website is the most effective technique of providing solutions to the queries of the customers. Chatbots efficiently handles every query and provide professional and ethical solutions for your queries. It is the most cost- effective technique.
Multichannel marketing was introduced to welcome prospects to interact with the businesses through various channels. It provides better communication prospect across all the channels. Keeping track of various interactions taking place on various channels is the main aim of the omnichannel marketing. This technique helps in customer retention.
Accelerated Mobile Pages (AMP)
Nearly 52.2% of traffic is generated by mobile worldwide according to 2018 statistics. In such cases you need to keep track of the website loading time and the bounce rate which may negatively impact your business online. Making your website AMP optimized can result in better output.
To remain in the competition, it is important of optimizing the website with Voice search as many e-commerce websites have been improving user experience by making the deal easier for them. Voice search is the most recent burning trend. The voice searches are usually longer than the typed text. Optimizing your website with the long tail keywords is the key for enhancing the traffic and the user experience.
User Generated C ontent
It is the content generated by the users in any format such as video, audio, text or images posted by the users on various social media websites or the Wikipedia. It can help gain the audience insight and for boosting social media growth and reach. It also helps in knowing the audience and thereby help in increasing the engagement on the various social media platforms.
Augmented Reality and Virtual Reality
Virtual reality is divorcing yourself from the current world, its an immersive experience of the imaginary world while the augmented reality confines to the real world and offers you the live view through camera like Pokémon Go. Both AR and VR are on the way to revolutionize the technological world. According to statistics the combined market of AR and VR is expected to reach 215 billion dollars by 2021. That ‘s grand evolution in the technological frame.
What attracts the customers more is the videos than the blogs or other form of written content. According to a report by Oberlo “54% of the consumer wants to see more video content from a brand or business they support”. It’s awakening for the business owners to engage customer by more video content which can prove beneficial in the business.
It’s a great thing to be backed by a great SEO company in India for visualizing the big picture. Great strategies along with the focus on the revolutionizing trends in 2019 can help your business witness an exponential hike.