Marketing Strategy after Discounts Ban on eCommerce Retailers by Indian Government

What?? The Indian government banned eCommerce retail stores for the discount. Unfortunately, that’s true. Earlier in this year, Indian Government banned the heavy discounts and created a set of strict rules on e-commerce stores that officially tackle the aspects by which foreign direct investment can enter the e-commerce industry. Considering the new guidelines that came with some devastating emanations for two of the foundational pillars of India’s online retail industry, the Department of Industrial Promotion and Policy (DIPP) stated 100%Read More →


An important aspect if search engine marketing is making your website easy for both users and search engine robots in order to understand. Although, a search engine has become increasingly sophisticated in many ways and they still can’t see and understand a web page the same way a human does. And, to make them understand what the web page is all about search engine marketing helps the engines to figure out what each page is about, and how it mayRead More →

PRO Tips for Creating PPC Landing Pages 2017

PRO Tips for Creating PPC Landing Pages 2017-2018 Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.” – source Today, I need you to disguise this idea: customers and customer experience first. People who have clicked on your promotion to achieveRead More →


The Mailbox is Still Most Effective At The Local Level On many occasions I have heard that the Mailbox is dead, which no longer serves as a technique of dissemination, communication and customer attraction. The point is that when I get home, each trip I find two or three publicity pamphlets from different companies. If the companies are dedicating their resources to this type of communication, some reason will have, no? The Mailbox is a technique of Direct Marketing thatRead More →


As per a report from Google, millions of web pages are created in a day, which is either useless or just created from the motive to get ranking soon in the SERPS which are known as web spams and are off against the google publisher guidelines. Although, every search engine has their own guidelines to judge the spam like Yahoo has their policies for web spam which are defined in Universal Anti-Spam Policy and for the Bing they are defined in Bing’s Webmaster Guidelines. Now,Read More →

Why Big Brands Are So Called -Featured Image

Why the Big Brands Are So Called? Google, YouTube, Apple, Facebook, … we all know these companies. We use their products daily and we no longer imagine our lives without them. They have almost become core of our existence. Today we will go a little beyond their products and innovations to discover why they are called so and not otherwise. Surely you will get very interesting stories! Google Milton Sirotta, nephew of mathematician Edward Kasner, invented at the age ofRead More →

Complete List of Different Aspects of Search Algorithms

Are you a Digital Marketing Professional, who is keeping on making backlinks for a website/blog, or a professional content writer, who has kept on writing and writing into new topics, or just a general user who is looking to get the answers to his questions on the World Wide Web!!! Well, this post is for everyone… even for those who are just starting in the Digital Marketing World. The question is!!! Have you ever tried to know how search engines like Google show theRead More →


If you are an SEO professional and offering SEO Services then your wait and curiosity to know all Google’s 200 search engine ranking factor is over. After a long online research and reading hundreds of articles for this post, today I am revealing all those search engine ranking factors that Google consider for the rankings of any web page on SERP. Although, Google never REVEALED all factors for obvious reasons, hence the list presented below is not 100% proven. It’s my observation forRead More →

Best SEO Advice that can bring you to the Next Level of Marketing

Many newcomers in SEO and new business owners, who know about SEO even a bit are always in search for the tips and tricks in SEO that can bring their online services and products to the next level through which they can get more traffic and leads from their website. But, have you ever tried to force your mind to think what can be the next best thing you can do with your online business which can increase your sales andRead More →

Are you Tired-up By Your Website Heres What to Do

You own a website for many years from now, but not able to get even a single customer from it. The reason may be you haven’t ever heard of digital marketing and are not aware of the terms like search engine operations (SEO), Social Media Marketing, Content Marketing etc. If Yes!! Then, don’t worry. This article is especially for those business owners who maintain their website that was designed just to fulfill a formality of having a website to showcaseRead More →