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How To Increase City-wise Search Results for a Website

by Anubhav Garg June 6, 2019June 6, 2019

written by Anubhav Garg

As more local businesses are coming online for their brand promotions it has become important for every local business to apply the most advanced and result generated marketing strategy so their business’s online searches get improved.

Without waiting more, you can read the tips and techniques you can implement to improve the city-wise search results for any website.

Use City Name in the Content along with Service Keywords

This is one of the best practice to increase the websites visibility on City-wise search results, because most of the time people search for the nearest or In-City products or service providers while they are in search for a locally required need.

Mentioning your city in the content, Metas and Titles, Images can boost up your websites rankings in the search results for that particular city.

Don’t forget – Content is the King and building right content only for the targeted city using your City Based Keyword can get you unbeatable results for a long run.

Place Citations/Business Listings on City Business Listing Directories and Websites

Placing your business details, services and products on the business listing websites related to that particular city can help you a lot.

Because many of the times and especially for City-based local/city based search results, those business listing websites and directories came up, where you have placed your business service and product listing.

For Example: Google offers a platform to submit a business listing, which also appears on the results if someone searches on Google Search Engines and the same happens with Bing and Aabaco Small Business listings.

Not only this, but you can also use several other City-based local business listing websites and directories which can help you a lot to increase your website’s search engine rankings for city based searches.

Because, Search engines also need signals to identify the Locally targeted services, Nationwide targeted services, and International targeted services before offering the rankings of a website on the search queries.

Search for the City Based Online Maps and Add your Business Location on Them

This one i have took from one of my latest research on which I am going to blog very soon with detailed results, where i applied a trick to place the business location with complete details for a website on the City based online Maps which are offering to place your location for the (Parks, Restaurants, Buildings, Shopping Complex, Etc.), for which I have got some good results till now and the website’s for which I was applying this technique also getting its positions in the targeted City search results.

So, looking for this can also help you a lot but for the final results you have to stay tuned.

Hunt for the Local/City Based Backlinks for your Website

You can generate backlinks from the targeted city based sources, I am not talking about the business listings and maps here, though many of them offers you to add your website URL.

But this is something of different concepts. For this, you have to do little hard work, you have to search for the pages or websites related to your industry or niche, which are offering some source of information on your industry from where you can get a backlink pointing towards your website like “Famous Barber Shop in Chennai”

Which includes your Keyword and the city name where that service provider is available. But make sure to target the same keyword in your targeted page for more better results.

If Possible, Then Use City Name in URL with Company/Service Name

If you are not too late in purchasing a Website/Company/Service/Product URL, then make sure to add your targeted city name in that. For Example: Using www . main-domain-name(with (-) or without (-) city name) . com can help you better for the City based search results instead of just using simple www . example . com.

Because, targeting your online business for a particular City may need your website URL to be more specific and informative, so that search engine algorithms can easily catch them for the particular location.

June 6, 2019June 6, 2019 0 comment

Off Page SEO SEO SEO Training

How to Generate High Quality Backlinks from Authority Websites

by Anubhav Garg June 6, 2019June 6, 2019

written by Anubhav Garg

In today’s SEO trend, Content Marketing is the most important factor to promote any website on the search engine and increase its visibility. But, many SEO professionals are still performing the same old fashion SEO practices to generate the backlinks for a website in order to improve its rankings in the major search engines. The things have changed and the way to do SEO has also changed a lot. Here in this post “How to generate High Quality Backlinks from Authority Website”, we are going to define some mind boggling SEO practices to generate backlinks from high quality web sites.

Write Quality Articles and Post

Without articles, you cannot do content marketing. That’s why writing quality and informative articles that users love to read is only worth. Because, if your article is unique and giving some kind of useful information it can get lots of shares and will get rank soon on the SERP’s for the related search terms, which can further increase the chances for your website to get a link back from different authors and bloggers of the same industry. And, who knows, by whom and when you can bait that quality link from authority websites.

Pitch Highly Followed Influencers

Second most important practice in order to get a high quality link to a website is that, pitch the famous personalities of your industry who writes upon the latest industry chats and are having number of followers in the social media. The advantage of this pitching is, your article can get published by any famous writer, with a link back to your website, will automatically increase your website e-reputation and traffic. Not only this, you can yourself, look for the most followed and popular blogs, where you can submit your articles and informative generic stuffs for the readers.

The thing can take your time and efforts, but if you are able to generate even a single backlink from that type of niche based high authority website after pitching the authors, then it will worthiness from the numbers of links you make from general and low quality websites.

Comment on Niche Blogs

Though, blog commenting is not so popular as it was in the earlier trend of SEO, but performing it only through the niche based blogs can still make a difference. We cannot regret from the fact that, commenting on blogs now give “no-follow” backlink, but if done on an industry related blog can drive lots of traffic and sometimes leads as well. And, to be very frank with you all!! We think this is the easiest, but a practice which has to be intelligently done, because as you are leaving a comment and referring a website then it has to be look very genuine to leverage benefits.

Help Others and Let them Think to Help You

This is the concept which we are trying for almost our every project, we do social sharing and article promotions for our clients but, we also so share the articles and blog posts of other bloggers and writers of the same industry by highlighting their names in the shares on Twitter, Google+ and Facebook. This is sometimes working like a magic for the websites. By sharing others stuffs, will definitely let them think about you and some day they will for-sure look at your profiles and shares, which can help you to get backlinks for your website and while performing this activity if asked them for a guest contribution, they will definitely get ready for this.

Don’t forget to share your views on this, suggestions and further contributions are highly welcome!!!

June 6, 2019June 6, 2019 0 comment

Off Page SEO SEO SEO Training

A Detailed Guide to Analyze the Cause of Drop In Ranking

by Shivangi Gangal May 28, 2019May 28, 2019

written by Shivangi Gangal

Have you ever got frenzied over the sudden lapse in ranking? Well there can be many reasons for the massive drop in the ranking. In such situation the website owners switch to the black hat SEO which means they step forward in the direction of violating the webmaster rules little grasping the fact that it may prove beneficial initially but it doesn’t affect ranking for long run.

Apart from that, you might face severe consequences of violating the webmaster rules. Patience is the key here as in case of the ranking drops, the whole process is conducted again for legally surging up the ranking of a website and the patience pays off, results are commendable.

Here are Some Ways Which can Help you Analyze the Cause of Drop in the Traffic

Resort to Google Search Console

Google Search Console is the best tool you can switch to for analyzing the health of your website as it will help you pick the wounded nerve. Through e-mails it notifies you about serious problems like crawl errors, schema issues, manual actions or more along with analyzing the staggering amount of data.

For analyzing the specific pages, you can take assistance of URL inspection tool which lets you analyze each page with attention to minute details through Google bot. There you might encounter some issues with the Google bot.

Through Coverage on Google Search Console you can analyze the issues regarding the Google indexed pages. Issues like no index metatag on the submitted pages can affect the ranking of a website.

As a result of violation of Google webmaster guidelines, you might face manual penalty by the Google. Purchasing the links or creating spammy content accounts to some of the initiatives undertaken by you for improving the ranking sphere.

You can switch to manual action section on Google Search Console and analyze the issues in the configuration of schema markup. You will be notified by GSC if you are liable for any manual penalty. You will get a deep insight into the malware on your website if any, tracked by the Google.

Inspect No Follow And No Index Meta tags Along With Robot.txt Errors

You can encounter such issues if you are facing the phase of Interregnum which means in between the development of the website and making it live.

In such case, switching to wrong setting on WordPress can lead to deindexing of one or more pages. You need to make sure that the Search Engine Visibility option is left unchecked in WordPress.

The Index setting plays important role, Check for it for any of your installed SEO related plugins.

You can even review the page level setting related to indexed pages. Review all the pages from the lowest traffic generating to the highest ones. Just don’t cram the pages, analyze each with great attention.

Check for the robot txt. file format and make sure it is configurated in perfect sync with the search engine bots. You can switch to handy tool in Google Search Console for viewing the errors in your robot txt file.

Confirm Website Hack Issue

The websites are always prone to a hacked, for some or other reasons as the hackers are out to infect the one where they find the relevant thing they are looking for. Along with spreading the malware, they just install the inbound links from other websites to their site which is an unethical way of getting an inbound link.

They can remove the organized content from your website and even manipulate search engine to prevent your website from getting indexed. Ensure installation of automated systems for scanning outbound links.

Screaming frog is the best solution for your problems it identifies any alien link which can affect your website. Consider the website hack issue for the drop in your ranking and request a request to Google Search Console after verifying your website of any hack issue.

Role of Inbound Links

Certain factors determine the loss of ranking because of certain glitches in Inbound links. These factors can be-

Practices of link building tactics that violates webmaster guidelines.
Sudden increase in link on the competitor’s website
Loss of links

Re-building of the links in complete sync with the webmaster guidelines is the only legal way to improve the ranking of your website.

Devaluation accounts to the drop in the values of the inbound links which accounts to certain actions taken by other website owners.

Inspection of the Content

With the continuously evolving of Google algorithms, you can’t just expect a low word count content to get rank that easily on search results. Analyze your competitor’s content and work accordingly. No less than 1000 words content gets visibility on the search result pages. It should be properly organized and SEO optimized.

A structured content is the one which catches the lime light with proper heading, sub heading and images along with breaking it in bullet points further enhances the readability of it. Just keep in mind who your targeted audience are and what they are looking to read online.

SEO tool like SEM rush help you gain deep insight on the glitches of your content and how you can optimize it for dominating the search results in organic way.

May 28, 2019May 28, 2019 0 comment

Business Tips Online Business Tips Online Marketing Training SEO SEO Training

Top USA Local Listing Creation Sites List 2019

by Shivangi Gangal April 27, 2019April 27, 2019

written by Shivangi Gangal

Making your business known is the most important task specially if you are new to the online market. For gaining more relevant visitors to your website or showroom you need to walk an extra mile for ranking at the top of the search engines in the highly competitive online market.

Local business listing is the most effective technique to reach your customers and increase visibility of your business online. If a customer is searching for a particular service or product online in which you deal, he can directly connect with you through the information provided online. This is what Local Business Listing accounts to.

It means listing your business on various business listing websites which includes completing your profile in a way for the Google to rank it in order with the authenticity and relevancy of your business profile. The most powerful profile online gathers the greatest customer base.

Local Business covers various parameters like Reviews, images, Name, Address, Phone Number, ratings and Categories. It eases up the deal for the customers for finding the relevant deal online. Local Business Listing helps in creating brand awareness and increases traffic offline and online mode which thereby increases your sales.

Advantages of Local Business Listings

Brand Awareness

According to Google about 50% of the people conducting local search visits the shop the same day. So, if you want your brand to be visible among the local community then switch to Google My Business and create your business account there. It’s a free business listing tool which is bound to give you high bound results, it’s the best way you can make your business visible to your potential customers online.

Without your business listed on Google My Business, it reduces the chances of your business gaining visibility online and will be akin to the lost sheep in the herd. So, update your profile on Google My business with an up to date information from Phone numbers to address for the crawlers to work in your favor.

Cost Effective

It is the most feasible way to make your business known confirming to the particular region or area. At initial stage of your business, you need to mass promote it which through offline sources affects your budget sphere to a great extent.

Switching to online mode is the perfect solution for you to promote your services and product without burdening your pockets. Listing your business on various business listing portals help the customer know in depth about your business and this proceeds with hike in your business’s sales graph.

Decreases Competition

Once you are through with your business listings, leave it all to Google. Local Business listing help to decrease the competition among your competitors in a particular area. If your profile is active and up to date you are more likely to gain attention of your customers through stand apart online visibility.

Online Reputation

Authentic reviews further add up to the relevancy and reliability measure online which the customer’s mind captures frequently. The positive reviews along with the ratings is a win-win situation. Although the negative reviews will hardly have a bad impact on your reputation if your services are reliable and authentic. Authenticity is the deal here.

Top USA Local Listing Creation Sites List 2019

GrowthFairs

Growth Fairs is a global business listing portal with a focus to improve business promotions in locally targeted areas. They have multiple business categories in which business owners can choose their preferred one for the listings.

Not just this, the business listings are completely free of cost but if you want to promote it through the portal then you can choose plans for the promotions required. Get a quick signup on Top Business Listing Portal Online

Merchantcircle

It is a USA based business Listing website which provides the small business owners to list their business online and gain visibility and they have the largest online network of local business owners in the nation. It manages online reputation, creates ads for your website and help your business rank at the top in the search engines.

It provides the users to access rich collection of online resources including limitless web hosting services, on and off line advertising services. The details should be authentic along with the ID to create profile on the website.

Foursquare

Foursquare is a technology platform that powers leading business solutions and consumer products through a deep understanding of location. Foursquare’s location platform makes the tools and data available to leading brands and companies, helping them to locate, engage with, message and measure consumers.

It empowers brands to understand and connect to targeted audiences as well as measure foot traffic and advertising success. More than 150,000 developers have registered to use Foursquare location tools including AccuWeather, Apple, Microsoft, Samsung, Snapchat, Tinder, TripAdvisor, Twitter and Uber.

Yelp

Founded in 2004, help people find great local businesses like dentists, hair stylists and mechanics. It has a monthly average of 33 million unique visitors who visited it through Yelp Application. In addition to reviews Yelp can be use to find events, lists and privilege of healthy interaction.

Any business owner can set up free account to message or post photos to reach the customers. It recommends most helpful reviews based on quality, reliability and activity. The Yelp keeps updated about the local business openings.

Bbb.org

BBB ‘s vision is to create an ethical market place for both buyers and sellers and sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and or addressing customer concerns in a timely, satisfactory manner.

It aims at creating a community of trustworthy businesses and charities along with encouraging and supporting best practices by engaging with and educating consumers and businesses.

Manta.com

Manta is one of the largest online resources dedicated to small business. It delivers products, services and educational opportunities that are effective, easy to understand and geared to help business owners become more competitive in their respective industries.

Business owners can claim and customize their page to improve online visibility and marketability, gain key knowledge vital for success, and find products to help foster and manage their business. The Manta team works hard to deliver helpful news and advice, promotion opportunities and tools for small businesses.

Mapquest.com

MapQuest for Business helps thousands of businesses with location-enabled Geospatial solutions. The platform provides companies of any size with the means to increase efficiency and streamline processes, connect with customers, and ultimately deliver the all-important exceptional user experience.

The experience is backed by the customer service and technical support that it is known for. Update your profile and create business listing on the website. Local business listers are benefitted with the option of customizing the edits on the website.

Citysearch.com

Incepted in 1995, focus on bringing together of local businesses and communities. With over 20 categories to choose from, this platform allows users to actively engage with local businesses and easily locate the ‘best of’ a specific type of local venue.

Best of Citysearch campaigns typically happen at least once a year in one or more categories. Feature named “Deals” refers to the highlights of exclusive discounts, freebies, promotions, and savings opportunities at local businesses.

Your Citysearch Profile allows others to see your activity – pictures you’ve uploaded, reviews you’ve provided, businesses you’ve recommended – as well as the ability to connect with others within the site.

Superpages.com

Superpages.com is the local expert, and a top online resource for finding information and insights on businesses and retailers. Every month we help millions of consumers find valuable local business information from driving directions and hours of operation to Web links and customer reviews. It is a part of Super Media group, and was launched in 1996. Small businesses can claim their listings on Superpages, and manage user reviews.

Insiderpages.com

Insider Pages was created to help people find the best local businesses through recommendations from their friends and neighbors. At InsiderPages.com, people share reviews of local businesses and find great services they can trust. Millions of people visit our site each month to get the Insider scoop on local businesses.

We strive to provide you with a better way to find a great dentist, hairstylist, pediatrician or even a hypnotherapist.

Local.com

From restaurants that will help you curb those midnight Japanese food cravings to finding the best home remodeling contractors in the area you wish. Apart from giving you up-to-date phone numbers and addresses of local businesses across the country, it also provides driving directions to get there. To complete the Local.com experience, one can read reviews of the businesses, for taking the right decision. Local.com concludes to 10000 listings of local businesses and is on the way to get more.

April 27, 2019April 27, 2019 0 comment

Advanced SEO Guide Online Marketing Training SEO SEO Training

SEO Most Technical and Practical Interview Questions Ever Asked

by Anubhav Garg May 22, 2018

written by Anubhav Garg

So, having an interview and need to prepare yourself for the most technical and practical SEO interview questions? Then you just discovered the article you may be looking for a while.

In this technical SEO interview questions section, I have tried to cover some of the most hardest, tricky and practical SEO interview questions any interviewer could ask.

So, unlock the treasure below👍

SEO Technical Interview Question 1: How will you start with the SEO or Marketing on a Newly Built or an Untouched Website?

Detailed Answer:

In marketing, there is one popular phrase “What people see is what sells”. So, like any other product that is ready to be sold has to standout with 100% customer satisfaction levels.

The same goes with the websites, even ever you sell something online – it could be a product or a service – it’s important to have a fully functioning platform that should be easy to use for the users.

As you know – “The first impression is the Last Impression”, now if the selling platform itself unable to meet the customer’s satisfactory levels, how can they rely on your product?

So, before starting SEO or Marketing on a newly developed or in fact on any old domain, it’s important to check;

404 Errors:

If the website contains 404 pages that are hyperlinked from the body of the content or through the navigation section. Because they will offer a bad user experience and could become a reason for generating fewer user queries.

Hence, it is important to check it! How to Check? There are many software to check 404 errors on websites, like; Xenu, ScreamingFrog.

For online tools, use them; brokenlinkcheck(dot)com, deadlinkchecker(dot)com, etc.

Check Mobile Friendliness

The second important thing to check before starting with SEO practices is whether the platform is friendly with different screen sizes?

Since a wider online audience has started using smartphones the number of search queries has been increased compared to last year.

Hence, U/I has become a major factor when it comes to selling online. So, mobile friendliness is another factor I will check before starting with marketing practices.

To quickly check whether the website is mobile friendly or not press “CTRL+M” on CHROME”

SEO Most Technical and Practical Interview Questions - 2

Conversion Rate Optimization:

In the next step, Inform them – you will check if the website has proper implementations of forms to increase conversions.

Expand your answer by saying – there should be proper implementations of contact form on all pages. Now, what is the best place for it? Simply say, “In the First Scroll” or “In The First Screen View“. See the image below for instance. Also, make sure all the contact forms should be working.

SEO Most Technical and Practical Interview Questions - 1

Along with this, having any “Live Chat Support” box will be a great option! Because live chat boxes have the potential to attract 10-15% visitors to get quick answers to their queries. You can even name of some like Tawkto, Zendesk, Purechat, etc

Duplicate Content & Appealingness

Remember, you are going to promote the platform on search engines. So, never forget to mention this point. It’s important to check if the content is unique or duplicate.

Further, it is also important to check whether the content is appealing or not. Because, any customer searching online for any service will never hire someone with a lazy, non-appealing or non-encouraged content on pages.

Once All Set, Let’s fire up with Off-Page

So, after checking all the necessary and critical factors for a new domain. Start building brand profiles and business listings first as they allow backlinks from really high authority domains.

Resource: Company And Brand Profile Creation Websites List 2017-2018

SEO Technical Interview Question 2: What Does “Crawl Stats” Means in Google Webmasters Tool

Detailed Answer:

The “Crawl Stats” in GW tool indicates the number of;

Pages Crawled Per Day of a Verified Property
Kilobytes downloaded per day of a Verified Property
Time spent downloading a page (in milliseconds) of a Verified Property

This is the Googlebot activity on verified property of last 90 Days. – Don’t forget it!

How Does It Help?

The “Crawl Stats” data is very useful in understanding the performance of website with Search Engine Crawlers. It showed the nature of your web pages when search crawlers visit them. With this data, you can work on your website U/I and load speed so that the process of web page crawling, downloading could increase by lowering the downloading time.

May 22, 2018 0 comment

eCommerce SEO Guide SEO SEO Training

Advanced SEO Interview Questions for eCommerce Websites

by Anubhav Garg January 14, 2018January 14, 2018

written by Anubhav Garg

SEO has been the ultimate buzzword in the digital media for quite a long time. From content marketing to attracting heavy traffic to any websites and ensuring the success of any social media campaign, SEO is the key to success!

SEO is unique and is highly evolving these days. SEO is quite difficult to interpret and contains a vocabulary and language of its own. Hence, as a SEO you have a lucrative career and high in demand among global corporations. The importance of SEO starts with the desire of the companies to gain more traffic for their websites.

Therefore get a competitive edge in your next SEO interview by reading these eCommerce SEO interview questions:

Definition for SEO?

Best Possible Answer:

SEO is the collection of strategies that we are following to get visitors to our website from search engines via organic search results.

If we want to change the domain name of well ranked website in SERP. Is it possible to retain the same keyword positions?

Best Possible Answer:

Yes, definitely you can. Just 301 redirecting the corresponding old URLs to the new URLs. In initial after you may experience a drop in rankings. Once the new URLs get indexed, you can expect a same position that it had earlier.

Can you name the SEO blogs that you regularly read?

Best Possible Answer:

Search Engine journal.
Search Engine Land.
SEOMOZ.
SEOSmarty.
Jimboykins

What SEO tools do you regularly use?

Best Possible Answer:

Google Adwords Tool to find keywords suggestions and search count.
IP Blacklist tool.
Server Header checker.

How can you rate you out of 10 in the following areas On-Page Optimization, Off-Page Optimization, Photoshop, and Coding (PHP)?

Best Possible Answer:

On-Page Optimization – 09
Off-Page Optimization – 08
Designing – 06
Coding (PHP) – 03

How can you optimize a website having 2 lakh pages?

Best Possible Answer:

Following are the special additional SEO stuffs that can be implemented for dynamic website:

Generation of dynamic title & description.
Dynamic XML Sitemap generation.
Good Internal link structure (Normal).

What’s special in XML Sitemap and where do you submit that?

Best Possible Answer:

That is a file which list all the pages of website in XML format designed for SE’s. Here you can give the crawlable frequency and also you can define the priority of all the web pages (1.0, 08. 065 etc). This can be submitted in Google Webmaster tools.

What areas do you think are currently the most important in organically ranking a site for a particular keyword?

Best Possible Answer:

Keyword in anchor text of external & internal back links.
Internal link structure.
Keyword density in content, title, description, alt tags, h1 tag etc.

What is Cross linking and what are the function of Cross linking?

Cross-linking is used to refer the process of linking one site to another site.
It provides the users with reference sites that contain the content related to the search.
The 2 websites cross-linking do not be owned by the same person.
In other words, cross-linking is a barter wherein I link to you and you link to me.
It could be a 2-way link or 3-way link. In a 2 way link site A links to site B and site B links to site A. In a 3 way link, site A links to site B, site B links to site C and site C links to site A.

What is the main purpose of using keyword in SEO?

Keyword is a single word, and while a combination of those keywords makes phrases. To populate the subjects over the internet these keywords or phrases are used by the search engines. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

Can you mention the functions of body content relevance?

Whenever there is a text that does not have images on the web page it is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.

What do you mean by Cloaking?

Cloaking is a deceptive way of optimizing your website for search. In this technique, a different content will be show to the search engine crawler than what is presented to the end users.

Which are the types of Meta Tags in SEO and what are their characters limits?

Below are main types of Meta tags in SEO:

Meta Description tag with 1200 pixels limits.
Meta Keyword tag.
Title Tag with 600 pixels limits.
Meta Robots.

How many characters can be used in Meta Description tag?

We can add 222 characters in Meta Description tag and 70 characters in title tag. Though Google now places a pixel limit.

What is Google Sandbox?

Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

Tell me something about Black Hat SEO?

In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. The only method acceptable by search engine guidelines is known as ‘White Hat SEO’, other methods which are not acceptable by search engine guidelines is known as Black Hat SEO.

Name few Black Hat SEO techniques?

Link Farming.
Hidden text, etc.
Gateway or Doorway pages.
Cloaking.
Keyword Stuffing.

Can you differentiate between ‘nofollow’ and ‘dofollow’ link?

‘Nofollow links’ do not pass Link juice and have no impact on Google’s Ranking Algorithm. ‘Dofollow link’ passes link juice and has an impact on Google’s Ranking Algorithm.

What is the difference between PR (page rank) and SERP (Search engine result page)?

Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

The placement of the website or web-pages which is returned by the search engine after a search query or attribute is called as SERP – Search Engine Result page.

Given below are objective type questions with answers for advanced SEO interview questions for eCommerce Websites:

What is the main advantage of using Meta Description tag in SEO?

It helps to rank high in search engines
Meta Description tags helps search engines list a website
Meta Description tags are not important in SEO
It helps the searcher to get a brief idea about the page before he click

Ans: d) It helps the searcher to get a brief idea about the page before he click.

Note: Meta Description tag serves as a copy that will tempt searchers to click on your listing

If you have URL like www dot example dot com/admin what is the best direction to add in robots.txt to restrict search engine bots from crawling the page?

a) Allow:
b) Disallow: /admin
c) Allow: /admin
d) Disallow

Answer: b) Disallow: /admin

Which is most advisable SEO friendly URL (URL structure) to start a blog in a website?

a) www dot blog dot example dot com
b) Create blog dot com and attach to website
c) www dot example dot com/blog

Answer: c) www dot example dot com/blog

Which is the nick name of Google Panda Algorithm Update?

Farmer
Pigeon
Caffeine
Vince

Ans: a) Farmer

What is mean by on page SEO OPTIMIZATION?

a) A number of modifications made within website and website pages
b) Practice of analyzing website
c) Practice of building back links
d) Researching on website’s quality levels & improving

Ans: a) Modifications made within website like changes and alterations made in head & body sessions of website page and over all modifications made within the website can be called as on page SEO optimization.

The company which provides Traffic Ranking & analysis tools names “Alexa”?

Google
Yahoo
Amazon
Ask

Ans: c) Amazon

Reference: Alexa is website traffic analysis tool provided by Amazon.com. Alexa traffic ranking is estimated on the data signals send by alexa tool bars installed in browsers.

Google Algorithm Penguin is connected which kind of spamming activity?

Low quality content publishing
Low quality link building
Connected with low Google page rank
Connected with local visibility

Ans: b) Low quality link building

Reference: Penguin algorithm update is an update conducted by Google against low quality link building for effecting manipulation of search engine listing.

Which one below is the best seo practice while conducting title optimization?

Use less than 512 pixel width for your title with 50 to 70 characters.
Use important keywords near to the beginning.
The titles used in each pages should be unique.
All the above are best seo practices in title optimization.

Ans: d) All the above are best seo practices in title optimization.

If robots Meta tag is not included in a website page the effect is?

The website page will not indexed by search engine bots
The website page will not be followed by search engine bots
The website page will be indexed and followed by search engine bots
The website page will be not indexed in search results and followed.

Ans: c) The website page will be indexed and followed by search engine bots

Reference: For every web pages the default value for robots Meta tag will be “index, follow” so website pages will be crawled, cached and indexed by the website.

Which HTPP status code shows ok or success message about a website page?

Ans: a) 200

Reference: HTPP status code 200 says ok or success message about a website page.

Which Google algorithm update was created to manipulative link building techniques to rank in Google search engine ranking?

Panda
Penguin
Pigeon
humming bird

Ans: b) Penguin

Which on below is the best practice when your produce a Meta description for a website page as part of search engine optimization?

Complete the meta description with in 155 characters
Use unique descriptions in your meta description tags
Produce the best description to achieve better click through rate (CTR)
All the above are best practices

Ans: d) All the above are best practices

Which HTTP status code given below represents a permanent redirect status for a webpage?

Ans: b) HTTP Status code 301 says a permanent redirect for a website page.

Name of Google’s algorithm update rolled out on 21st April connected with mobile optimized websites?

Pigeon
EMD Update
Mobilegeddon
Humming Bird

Ans: c) Mobilegeddon

Mobilegeddon is the latest search engine algorithm update made by Google which provides better search engine ranking for website which are optimized for mobile devices.

In SEO, URL provided with canonical tag gives equal effect of which redirection to search engines

301 permanent redirection.
302 temporary redirection.
307 Redirect.
Meta Refresh Redirection.

Ans: a) 301 permanent redirection rule.

January 14, 2018January 14, 2018 0 comment

Online Marketing Training SEO SEO Training

Complete Online SEO Training Course Free – Anubhav Garg

by Anubhav Garg January 13, 2018July 14, 2018

written by Anubhav Garg

Complete Online SEO Training Course Free

Learning is the most critical part of everyone’s life and it doesn’t matter where you are getting from, matters what… how much you are learning from that source to boost your knowledge and skills. Here in this post, I have offered Complete Online SEO Training Course Free which will help you to become a skilled SEO professional. To know about the career scope in SEO you can read my guide on SEO and Digital Marketing Scope.

Before starting directly with teaching SEO and its factors, I would like to tell you some insights into How does the Internet Work for Websites? And, How does the Search Engines Work? Because, if you don’t know about the machines you are going to have your hands on, how can you make them work for you?

Below, I have shared first two concepts that you need to understand before pursuing to take this SEO training course. However, the concepts are not too lengthy, but it’s better for you to read them first.

How does the Internet Work for Websites?

A standout amongst the most regularly utilized administrations on the Internet is the World Wide Web (WWW). The application convention that makes the web work is Hypertext Transfer Protocol or HTTP. Try not to mistake this for the Hypertext Markup Language (HTML). HTML is the dialect used to compose pages. HTTP is the convention that web programs and web server utilization to correspond with one another over the Internet.

When you type a URL into a web browser, this is what happens:

If the URL contains a domain name, the browser first connects to a domain name server and retrieves the corresponding IP address for the web server.
The web browser connects to the web server and sends an HTTP request (via the protocol stack) for the desired web page.
The web server receives the request and checks for the desired page. If the page exists, the web server sends it.
If the server cannot find the requested page, it will send an HTTP 404 error message. (404 means ‘Page Not Found’ as anyone who has surfed the web probably knows.
The web browser receives the page back and the connection is closed.
The browser then parses through the page and looks for other page elements it needs to complete the web page. These usually include images, applets, etc.
For each element needed, the browser makes additional connections and HTTP requests to the server for each element.
When the browser has finished loading all images, applets, etc. the page will be completely loaded in the browser window.

All you need to know is just that, remember the above points because they are very useful ones in doing SEO for any website and they are the basis for that. Secondly, let’s jump up on, How does the Search Engines Work?

How does the Search Engines Work for Websites?

Basically, search engines work on two major factors i.e Crawling the web pages and Indexing them into their servers. The Crawlers/Spiders or Robots, crawl the web pages that are accessible in the information system of interlinked hypertext documents that are accessed via the Internet and built on top of the Domain Name System, which is simply known as WEB or WWW.

After crawling those pages, the crawlers index them into their servers, or we can say they actually make a duplicate copy of these online web pages into their database/Hard Drives to be recalled later, when needed for a search query and to accomplish this task the search engines has to construct data centers all over the world.

After crawling and indexing the web pages or websites, the things come on, How Search Engines show up their results for the searched queries. In order to do so, search engines pick up the links on the basis of their relevance from a long list of web pages on that particular search query and the results depend on the type of query and the number of documents matching that query in the search index.

Now, the question arises, What they mean with relevancy and how they judge it??

Here is the answer: Currently, search engines typically interpret the importance of a web page as per its popularity – The more popular a web page of the site is, the most valuable information contained therein must be. And to accomplish this popularity task, they use their own Mathematical Equations/Algorithms to sort the wheat from the chaff and rank them accordingly to their tastiness.

But, apart from popularity, there are many factors that search engines use for the relevant web page and that includes.

The quality of Information.
Signs for the Crawlers to find your website or Web pages.
Quality Backlinks.
Using the keywords that can make your website to be found for the related search query.
Website user-friendliness
Social love on websites and many factors like that…

It also includes Pay-Per-Click services, because this service can also help your website to get found on search engines and make it appear on the targeted search query.

Wahoo!! Now you guys are enough knowledgeable of the two most important topics in order to learn SEO i.e. How the Internet works for the websites and how search engines work for websites and I think this is the right time to give you a complete online training of SEO.

Here we go…..!!!

What is SEO (Search Engine Optimization)?

Search Engine Optimization is a technique to increase the rank/position of websites or web pages in the SERPs (Search Engines Result Pages) or we can say a technique to increase the rankings of websites/webpages in unpaid result, to which we further known as “Organic Search Results“ of search engines like GOOGLE, YAHOO, BING and other search engines.

An image showing the Organic/Unpaid Search Results…

Complete Online SEO Training Course Free

Let’s elaborate the above image first:

For any search query (like; the full form of NASA) most of the search engines will show top 10 best results that are the best according to their searching algorithms and some related searched on those keywords as well like visible above in this online SEO training course.

Another thing to note is that there is a section just below the searching bar, which shows the total number of results found for that particular keyword/phrase and these results are based on the number of pages indexed in the database of Google servers. Here, you can see about 1,84,00,000 search results found in the KW(Keyword) full form of NASA…Seriously a lot of numbers isn’t it??

Anyways, now if you are clear with the definition of Search Engine Optimization and How Google and other search engines show their results for search queries, then it’s time to cover the most interesting and important factors on which you actually have to work practically for the results on any website after all that theory i.e. On-Page SEO Factors and Off-Page SEO Factors.

What is On-Page SEO and its Factors?

On-Page SEO or better to say, the prime SEO factors from where you must start the optimization of any website. Basically, these are the factors that can be handled by you or by the coding of the pages, which includes;

HTML Coding optimization
CSS coding optimization
Javascript optimization
Image optimization
Internal Textual Linking
Content Optimization
H1, H2, H3 and H4 tags Optimization
Meta Tags
Keyword Density Optimization
Page Title Optimization
Keyword Placement Optimization

And much more, if you want to get complete stuff for the On-page optimization you can read my post on Top 20 On-Page Tips and Tricks.

Getting back to the topic, On-Page SEO is a part of Search Engine Optimization which you can handle manually and directly within the website. Furthermore, in SEO On-Optimization it is really important to check if your website is mobile friendly or not because in On-Page SEO this factor is going to be like a boost-up bullet for your website if it is a mobile friendly one. See Below image showing the result of the mobile-friendly status of SEO SERVICE IN INDIA and it’s actually an Awesome One…

How On-Page SEO Affect the Rankings in SERPs?

In today’s trend of SEO and website rankings, the major part depends on in the quality of content the authority of website or web pages because of you have quality content on your web pages then it can act like a rocket launcher in the rankings for websites moreover, they can be a web pages that can be linked to but in order to know how to increase the authority of web pages you can read my post on How to Increase Page Authority (PA) of a Webpage.

Secondly, if you have properly used your rich snippets (includes; Meta Description, Title of the page, Reviews etc.) and Structured Data will heal a lot to the Crawlers/ Spiders in order to better understand your website and your offerings through it, which will further affect your rankings in a positive way.

So, be smart while playing with the On-Page SEO and don’t leave even a single part that in On-Page optimization.

Important Tip: While playing with the meta description for the rich-snippets, try to avoid the use of keywords, because the meta description does not help you in the rankings, they actually help to get more click on the websites. Hamm…Wondering How??

Let’s discuss with a short example: Suppose you are selling watches in your online store in India, and for that if you write: “20% sale on watches of all brands and free delivery at your doorstep in India” will definitely get you more click instead of using “affordable watches in India through so and so company that offers the best watches in India“. And it does not matter even if you are ranking below #5 positions you will get definitely get clicks on it.

I hope you are clear with this SEO On-page Optimization section of this free online SEO training course for 2017 If the answers are YES!! This is time to move on to What is Off-Page and its factors? But before that, if you still have any query in this free SEO course till now, you can just leave a comment in the box below and I will try to get them answered as soon as I can.

What is OFF-Page SEO and its Factors?

Understanding Off-Page SEO is not a rocket science because its definition is very small and easy to understand, but the actual think come when you use it for a website because there are many things to understand in OFF-Page SEO Techniques. But, let’s start with the definition of Off-Page SEO first….

Off-page SEO is the second most effective technique to increase the rankings of a website in the SERP’s. Basically, in Off-page SEO, we create Quality, Relevant and High Authority Links from other websites towards our websites in order to support the websites ranking. In other words, it’s like pushing up something from back support. Which includes various factors like;

Article Submissions
Business Listings
Social bookmarking
Classifieds Submissions
Image Promotions
Guest Posts Submissions

And many techniques like that, which can help your website to get a reputed place in the search results. If you want to read some more exciting and interesting link building techniques, then read my post on Out of the Box Link Building Techniques for 2015. Here, I have mentioned some most useful and worth to use link building techniques that can boost up the rankings of your websites easily.

Anyways, there are two types of backlinks i.e Do-Follow Backlinks and No-Follow Backlinks. The basic difference between do follow and no follow backlinks is that Do-Follow Backlinks allow passing the link juice of the website from where you are getting a backlink and No-Follow Backlinks do not allow to pass the link juice of websites.

Now, you must be thinking how Do-Follow and No-Follow Backlinks affect the rankings. The logic behind that is, if your backlink is a do follow from a high authority web page say DA(Domain Authority) of 50+, PA(Page Authority) of 40+ and Moz Rank of 4+ then will boost up your rankings in the SERP’s as compared to a no-follow link from a website having DA (Domain Authority) of 80+, PA (Page Authority) of 60+ and Moz Rank of 6+.

Important Tip: It does not matter much if you are making a Do-Follow Backlink or No-Follow ones if the link is from an authority website it will work like a rocket for the rankings of your websites. The thing which matters the most is where you are getting those links towards your website.

Congratulations, you have completed your Complete Online SEO Training Course Free and these are the only stuff that you need to get in order to learn the basics of SEO and its Factors. But, if you have any doubt, query or something unclear in the post, then please do not let it like that, go ahead and comment in the section below with the question. I will clear your doubts ASAP and also if you want to get some more tips on SEO then contact me. Will Love to Help you!!!! Good Bye, see you soon guys 🙂

January 13, 2018July 14, 2018 1 comment

Content Marketing SEO SEO Training

How to Write and Optimize an Article for SEO 2017-2018

by Anubhav Garg December 24, 2017July 14, 2018

written by Anubhav Garg

If you are a blogger, a content marketer or an SEO who loves to share knowledge with the community (Like me!! ) Then I am sure you love to write upon new ideas on SEO strategies and upon the things, you love to write about.

But, sometimes the things get little disappointing if you are not getting ranked for that particular post on which you have given tremendous efforts and time to research, this thing generally happens with all of us and I have also faced this crappy situation.

Honestly, if you understand Google Searching Algorithms even a bit and know how Google shows up the search results on its search engine, then I bet you can get your place in the Top 10 positions easily and for that you just have to read some facts on How to Write and Optimize an Article for SEO in 2017-2018???

How to Write and Optimize an Article for SEO 2017-2018

Stretch Out the Best and Supportive Topic:

If you have started writing your selected post or article, then you must have given it a title or maybe you will do that once you have completed the insights for that.

But, how will you judge the best and supportive title for that, will you do some Google research by seeing some competitions and searches on the keyword… YES, You Will!!! Because of this a very common practice in selecting the titles for topics and the thing which most of the content writers and marketing experts do.

On this, my suggestion is… Be True To Your Article’s Title!!! Because a title is a very first thing that any reader reads or crawlers crawl. Not only this, a title has the power to tell the full insights for that particular post and for that you do not have to look for the searches on keywords and what competition it has.

In simple and short words just express your article in your title without any research on the KWs you are targeting. But make sure to use that keyword within your genuine title in order to optimize your article for SEO.

Write Easy to Understand and Simple Language in Articles:

Though English is a worldwide language, still there are some countries where it is not much popular or people do not use this in their day-to-day lifestyle but they do understand it less.

So, writing your posts and articles in a manner that can be easily understandable by the people all over the world is what actually worth for your efforts, because Its a waste of time for you and for the people who are reading that until they do not get the whole insights from your article.

Try to use simple and common words instead of using complex ones and make your post to be a good learning material for an average English known person and always avoid those words which you think the users cannot be comfortable with.

Another positive effect of using simple language is that it will keep your users engaged and they will read the article until the end. But, don’t be a school kid in making your posts totally for those who are a little poor with their English. Overall, Try to maintain a 50-50 ratio of both types of readers.

Use your Targeted Keywords At-least 3-4 Times in Different Ways:

This is the major or we can say the most important part in order to write and optimize your article according to SEO. As per my researches on optimizing the articles in order to make them SEO friendly, I founded almost 60-65% of your post can be optimized in this section (Main Part of your Page) and all you need to do is just use your Keywords in a very sensible, effective and efficient manner.

That’s very true, in my research on how to rank an article in top 10 hot list, I founded the articles using their targeted Keywords 3-4 times in different types of forms are ranked much better than the ones using their exact Keywords constantly and even stuffing of 3-4 times for the same did not work for them.

Overall, make a knot of one thing, you cannot fool of the crawlers in today face of SEO, they are advanced enough to choose the best from many. The smarter or we can say the next level way is to use them at least 3-4 times only if you can with different types of forms (Avoid stuffing for the same as well).

Do not wander from your Topic:

Do not lecture much for something not of your bucket, because moving your readers in the different direction from your topic can cause a sudden lack of the interest or confusion in the reader’s mind. This thing generally happens when you try to give an example of something for a better explanation and the example in itself gets too long which makes a reader take a back gear from there.

This thing generally happens when you try to give an example of something for a better explanation and the example in itself gets too long which makes a reader take a back gear from there.

The best way to handle this kind of situation is to try to make your examples as short as possible and to the topic, because readers are not in your article to read the examples, they are here because they want something new, interesting and knowledgeable staff so that they can further apply them to their working style.

Overall, stay focused on your subject matter and don’t wander into areas that are not related to your specific topic of investigation.

Conclusion

Be truthful and stick on the topic of your article, make insightful title for the post which tell the whole story about your research, maintain a user engagement by using simple and easy to understand English so that everyone can understand it properly, target your keywords in different types of forms instead of using one phrase many times and most importantly do to let your readers get confused within your matter, try to make it straightforward with less use of examples.

If you have more suggestions on this, then feel free to share. I would love to update this matter for better user knowledge. Share if you like How to Write and Optimize an Article for SEO 2017-2018

December 24, 2017July 14, 2018 0 comment

Off Page SEO On Page SEO SEO SEO Training SMO

Top 10 Advanced SEO Strategies for 2018-2019 – Part 1

by Anubhav Garg December 23, 2017May 22, 2018

written by Anubhav Garg

Search Engine Optimization has changed a lot over the last couple of years and search engines are also making themselves advanced to service better results to their users. Although, Search engine optimization was not a rocket science earlier, now it has to be done very carefully by following the guidelines of major search engines.

Things have changed and so the strategies for SEO, now you can’t go with those half-dying SEO tactics for traffic and leads generation. You have to upgrade yourself with the current practices and latest SEO tips and tricks. To help you out in “What’s Latest”, Here I have shared top 10 advanced SEO strategies for 2018-2019 which will make a difference in the online search visibility of any website.

Note: This topic is divided into two parts, i.e Part – 1 which contains the Top 5 Advanced SEO Strategies for 2018-2019 from the Off-Page section and Part – 2 contains Top 5 insights from On-Page Sections (It’s Publisherd here: Top 10 Advanced SEO Strategies for 2018-2019 – Part 2).

Let’s start with the Off-Page section first,

Top 10 Advanced SEO Strategies for 2018-2019 – Part 1

Social Bookmarking in Style:

Either you are a newbie or an experienced SEO person, this is the first ever term in off-page SEP that every SEO expert listens or perform. But, have you ever wondered how you are are performing that practice. Are you still using those pathetic social bookmarking websites to bookmark a website service pages or blog posts? Then you must re-think on the website selection. During my latest research performed on SEO Service in India website, I have found, If we use and update a limited number of websites with good authority and user interface will help you to increase website traffic together with search engine rankings. But, the selection of the website depends on the type of products and services offered.

So, how to choose a relevant website and what to share??? Well, that’s pretty easy to decide all you need to see if you can arrange the products and services under a category. Example: Suppose you have kids fashion products for which you can use Bundler and can create a category for Kids Fashion where you can share news and trends related to kids fashion and your website products of the same category will work as product advertisements, which will then can be of more value because you could have already got number of followers on that bundle who must me checking the “What’s Latest” kind of stuff through your Kids Fashion Bundle and to see getting your website products will increase your CTR by up to 25-30% which is too high as compared to just regular posting of products.

Tip – People are hungry for interesting stuff and you are offering just the same.

Audience-Centric Article/Guest Post Submissions:

Most digital marketers used to publish high-quality content on third party websites which is perfectly fine and is one of the best SEO practice for getting good quality backlinks from authority websites. But, while doing so, you have to keep some important things in mind.

First, whatever you are writing or whatever the topic is, you have to create a stuff which should be in the interest of the third party’s website audience. Basically, you should make it for readers instead of single mindset for a backlink.

Second thing, Avoid promotional lines and paragraphs. Look, if you write articles after performing some research, then it won’t become promotional and this is a very practical thing. That’s why it is always advised to hire an industry-specific content writer if you cannot write articles by yourself. Because an industry-specific content writer could be having more deeper theoretical knowledge of industry related stuff which they can use in a very precise manner while writing articles by avoiding promotional lines. Instead, you can use press release submission services for all your promotional stuff.

Generate Blogs for Industry Newbies:

This is the most effective and advanced SEO practice to attract more visitors towards your website and is one of the best SEO practice, I have ever used for my client’s website as well. All you need to do is, Just deliver the topics for newcomers and make your website a learning source for them. This will impact huge benefits in terms of traffic, rankings, leads, and conversions. Moreover, performing this activity will drastically increase your website reputation and value on the search engines (especially on Google).

One important thing to note in this strategy is that it does not matter how old your website blog is. You can start creating teachable stuff at any time and for that, all you need is some social love from the industry related groups and communities.

Here I will take the example of Moz. These guys have been doing a tremendous job for many years and are one of the best fit as an example. Although, Moz offers SEO tools and Search Engine Services, they have learners from many areas of the globe and for all ages, either it is a newbie in the digital marketing community or an expert with years of experience they all learn something from there and even I learn a lot from there. And the value of their website is already known by all.

So, converting your website blog from a boring promotional and the self-praising kind of stuff into a great source of learning can give you extraordinary benefits.

Why Stop after Submitting Articles and Blogs? Start Curating Them!!

Are you an industry author? Yes!! Then it’s a good thing. But, Are you a Content Curator? No!! Then you must think twice. Because being an industry author and publishing article is not just enough, you must be aware of content curation practice too. Basically, content curation is a process of gathering relevant information on a particular interest of the area.

Whatever you publish or where ever you publish, you must curate them on content curation platforms. Not only this, even if you want to curate stuff of other authors and want to add them to your curation platform, Then nothing is better than this.

Content curations can be done for articles, blogs, press releases or whatever the type of content you publish, you can do all of them together in the curation sites of your choice.

Benefits: This will help your website to get more backlinks from good domain authority websites and most probably you will get do-follow backlinks. Another advantage is that it will help stronger your personal author profile and the stronger the personal profile is, the more followers you will get and more followers simply mean higher engagements on whatever you share. You know what I mean!!!

Don’t Just Create LBL’s and Company Profiles – Update Them As Well

This point is crucial, because whenever SEO professionals start creating a local business page or company profile for any brand or website, then the most common mistake that we do is!! We just create them just for the backlink purpose and after getting that we forget those platforms!!! This is the only thing that I was noticing for the last couple of years.

We create profiles on good authority websites, but always leave them blank or do not update them ever. This is a very blunder mistake that we all do. But It’s quite understood that this gets something more difficult to handle all of those and update them on a regular basis.

One more thing to note. Whenever we create a company profile or LBL for any brand, It gets to appear in the search results when we search for the brand name and if we are leaving it like that, then this will give a negative impression and will create a mentality to the users as if this company or organization is not much active in their industry. Which will also affect the overall search engine branding and online reputation?

So, It’s better to manage the created ones instead of just keep creating new ones. Because after sometimes, this practice will start leaving bad impacts on website rankings and I have seen them as well. And if properly managing the existed ones leaves good impacts on the search engines and impression on the users and customers.

Always Remember, getting backlinks is not the only target, try to build an organization for higher reputation on the web and search engines will automatically pick it up for the rankings.

December 23, 2017May 22, 2018 2 comments

On Page SEO SEO SEO Training

Top 20 On-Page SEO Tips and Tricks for 2017-2018

by Anubhav Garg December 23, 2017July 14, 2018

written by Anubhav Garg

Looking for some new, exciting and interesting On-Page SEO Tips and Tricks for 2017-2018. Then your wait is over, here I have shared some most useful and easy to do top 20 On-Page SEO tips and tricks that can work out for you in 2017-2018 and will help your websites or blog to jump up on the top positions in the search engines result pages of any search engine.

List of Top 20 On-Page SEO Tips and Tricks for 2017-2018:

Keep your text in HTML, this is a very basic thing to understand if you write your content or target your keywords within Images, Flash, Java-script the crawlers will not be able to understand them properly and will result in slow loading speed of your website, which will affect negatively in the rankings.
Always use the services of a reliable web hosting like Hostinger or Hostgator, because a website that goes offline will not be going to help you to rank well in the SERP’s of any search engine. The reason is that those websites start losing their trust in the search engines resulted in the drop in rankings.
Regularly search for your company name to check for any positive or negative review/feedback on other websites.
Using RSS feeds for all your blogs, articles, and new systems could be a healthy SEO practice for 2017
Use keywords for all inbound links. Using “click here” is not an ideal SEO practice.
Content, Content, and Content be sure to add some unique and useful content to your pages so that the crawlers will give some attention to your page.
As we are on the latest trends in SEO, I would suggest this On-Page SEO Tip for 2017-2018. Try to make separate pages for your services and their packages. Because doing that will double your chances to get your website visible in the SERPs (make sure to add content to those pages too..).
Put your main keywords and phrases on the Title of the page, Meta description, Meta keywords (not of much value, but still works), also use your keyword at least for once in your content’s first paragraph.
Don’t forget to mention Language tag a character tag in the HTML source code, this is important to use because crawlers identify the targeted location of the content through its character and the language tag.

For example:
<link rel=”alternate” href=”example.com” hreflang=”es-es” />
<link rel=”alternate” href=”example.com/fr/” hreflang=”fr-fr” />
<link rel=”alternate” href=”example.com/pt/” hreflang=”pt-pt” />
Use Google Webmasters Tools as much as possible to see the errors of if any spammy thing is happening on your website. Not only this, you can also get “i“, “Links to your site“, “Crawl Errors” details from this. So..this is not only a tool, it is actually more than that.
Check your website’s URL on a regular basis, and remove broken links if any. Because these broken links give a negative impact on the crawlers and stop them from crawling the linked page.
Use the Canonical tag on each and every page, this SEO tip will stop the crawlers to get confused in the pages of your website and cross check if your website URL is appearing with “WWW” or “without-WWW”.
If you are running a local business website, then it’s very useful for you to upload a KML (Keyhole Markup Language) used to identify and label locations. Will give you the better result in the SERP’s.

For Example:-

<?xml version=”1.0″ encoding=”UTF-8″?>

<kml xmlns=”www dot opengis dot net/kml/2.2″>

<Document>

<Placemark>

<name>New York City</name>

<description>New York City</description>

<Point>

<coordinates>-74.006393,40.714172,0</coordinates>

</Point>

</Placemark>

</Document>

</kml>

Do not copy content from another website, the content should be unique and informative for every Web page. Otherwise, you can get a chance to taste Panda Penalty, which is very harmful to the websites.
Use Robots.txt wisely to make sure crawlers index those pages which you want.
Use (–) in your URL’s instead of using “_” and “spaces-(%20)” for a better understanding of URL to the spiders or crawlers.
Include sensible and useful internal linking within the texts of your web page content to make sure all the pages get indexed properly by the crawlers. This will help in ranking and will also increase the page authority of webpages.
Don’t forget to Include both HTML, XML, and Image sitemap in your website Optimize the web page for the targeted keyword before starting the Search Engine Optimization of the page, the keyword density should be 5-6% of the targeted keyword. So, that the page get a good ranking automatically and the rest can be gain with the Backlinks.
Optimize the web page for the targeted keyword before starting the Link Building process. Keyword density should be 4-5% so that a page could get boosted up for the ranking automatically and the remaining can be achieved with the Backlinks.
Remember users will not come to your home page in order to navigate to another page, so make your website’s navigation is easy to navigate from any page.
The Images on the pages must include a proper keyword in the “ALT” and “TITLE” attributes instead of using an image name like this: – IMG1245.jpeg.
Include top most ranking video from the SERP into your web pages for the most competitive keyword in your industry will help you a lot in gaining the rankings you are willing to get.
Properly use H1, H2, and H3 tags, do not stuff them unless you don’t have a lengthy content.

Well, that’s all for now in TOP 20 On-Page SEO Tips and Tricks for 2017-2018, I hope you are using them in your websites or if not then start using them now and optimize your websites On-Page in a more advanced manner to achieve the desired ranking which can be further converted into conversions.

If you like them please show some social love and do not forget to share your views and suggestions for the same.

December 23, 2017July 14, 2018 0 comment

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