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How to Get Prepared for the Social Media Marketing in 2017-2018?
Social networks have been with us for over an extended period of, time but it feels like forever. It won’t be a shocking to anyone that there over 1,590 million active facebook users, it holds an 18% market share, 7% more so than its closest competitor, the Facebook-owned, WhatsApp.
Social networks are now so well built, that there are now a core ‘top 5’ social networks which are most successful which doesn’t change from year-to-year. But, the most famous social media sites vary a lot by the level of usage in different countries and with demographics.
So understanding these differences in popularity of various social networks is critical when targeting specific audiences. It’s clear by now that social media marketing is here to stay, and its massive staying power is attributable to one essential characteristic—the fact that social media keeps evolving.
It responds to new tech like mobile devices, consistently exceeds users’ expectations, and competes within itself to bring us more and better features.
Now, what are the social media marketing trends tomorrow and how are they playing out for us?
Here are some trends expected by social media marketing companies in 2017:
Much More Visual and Interactive Content:
In 2017, we will see more and more B2B companies taking steps to penetrate into the “real world” with highly appealing and interactive content. This might put a greater accent on content forms like video blogging and live-streaming of events such as Q&A sessions, product demos, and webinars. And, a lot of the content distribution will take place via social media.
→ How to get ready: Evaluate how much video content you currently use, and the ROI of past video marketing actions. If you haven’t done enough, now it’s time to build focus and develop video content via social if you can. Use the word “live” and “video” or other related hashtags to get people’s attention. Try with different lengths and subjects for your videos as well.
Qualifying all Social Leads
In 2017, it will be imperative for B2B companies to know how their social media marketing endeavors turn into leads, revenue, and conversion. As more and more focus is on social, you will have to spend in the outlet more than ever before, implementing analytics and a well-informed procedure to all that you do on social channels.
→ How to get ready: Focusing on the networks is very necessary for your business. Whichever ones you find have given you the greatest ROI, you should be sure to have a full presence on LinkedIn. Consider losing the networks that aren’t up to the job for lead production and brand awareness, or at least reduce the focus on the few. Finally, make sure you’re using a social media marketing platform with analytics and reporting abilities so that you’ll have no issues assessing ROI of all social channels going forward.
New Trends in Social Ads and Tools:
In 2017, it won’t be enough to just “target” your social media ads. They will have to stand out and command recognition from your followers. New progress in social ads will allow the smartest B2B companies to gather the lion’s share of their respective industry markets.
For example, Twitter has recently launched Moment’s tab, that gives B2B marketers a supplementary way to use their Tweets to tell a success story. Linkedin is also starting a new Company Page with a much cleaner design, helping firms better promote themselves and build relationships with prospects. Implementation of tools like Oktopost to keep track of real-time, industry-relevant events and create social media content and touch points around them. Facebook’s innovative advertising options, such as carousel ads and dynamic ads, will be on the rise in 2017 and use of WhatsApp to reach the audience in effective ways to promote business with social media.
→ How to get ready: Interpret your current social ad strategy. If inbound content marketing plus social is what you are relying on in the digital space, it might be a chance to add some stroke to your marketing tactics with social ads. Stay up-to-date with social media tools such as Twitter Moments and LinkedIn’s new Company Page format and prepare your content for them to guarantee that you are ahead of the game and that your audience is engaged.