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What is Abbreviation?

An abbreviation is the short form of a word phrase generated with the help of some group of letters taken from a specific word or phrase.

In this list of Digital Marketing Abbreviations with Definition, I have shared around 150 digital marketing abbreviations that you must you use in your day to day professional work.

Get the list of all the marketing abbreviations and acronyms used in Digital Marketing (SEO, SMO, PPC, ORM) along with their full-forms and definitions.

Important Announcement:

If you find any abbreviation which is missing from the below list of Digital Marketing Abbreviations then you can share it in the comment section below.

I will add that suggested abbreviation in the table below with a “Suggested by Tag“, with the Name of the person and a Link to their social profile.

Complete List of Digital Marketing Abbreviations with Meaning

Abbreviation Full Form Short Descriptions
API Application Programming Interface API is a set of routines, protocols, and tools for building software applications.
AS Article Submissions Article Submissions is an SEO practice which helps to generate high quality backlinks.
ATF Above the Fold Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located.
B2B Business-to-Business It means, transfer of goods, services and products from one business to another business.
B2C Business-to-Consumer It means, transfer of goods, services and products from one business to consumer.
BHS Black Hat SEO Using offensive SEO techniques to improve a website rankings is known as BHS.
BL Business Listing An SEO practice, which helps to connect a business directly with it’s customers.
BP Blog Post/Blog Posting Updating articles on a website blog or a third party website blog is known as Blog Post.
BR Bounce Rate The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
BTF Below the Fold Positioned in the upper (or lower) half of a web page and so visible (or not visible) without scrolling down the page.
C2B Consumer-to-Business It is a business model in which consumers (individuals) create value and businesses consume that value
C2C Consumer-to-Consumer It is a platform on which one consumer offers products and services to other consumer for their final use.
CAC Customer Acquisition Cost A cost on which a customer gets agree to take product/services from any ogranization.
CAN SPAM Controlling the Assault of Non-Solicited Pornography And Marketing First national standards for the sending of commercial e-mail and requires the Federal Trade Commission to enforce its provisions. 
CASL Canadian Anti-Spam Legislation It is in place to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.
CE/CX Customer Experience Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship.
CGI Common Gateway Interface It is a standard environment for web servers to interface with executable programs installed on a server that generate web pages dynamically
CM Content Marketing An approach to deliver/share the Valuable, Relevant and Useful Information on a topic, which can drive potential customers actions
CMS Content Management System A platform which allows you to publish, edit, enhance and organize content by various manual actions.
CoCa Cost of Customer Acquisition This is the cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a potential customer.
CP Company Profile It is a collection of company description, history, past and current performance, online reputation, products and services.
CPA Cost Per Action It is an online advertising pricing model, where advertiser pay for each specified action – Impression, Click, Form Submission etc.
CPC Cost Per Click It is the amount of earnings which you get after a person clicks on your ad. The amount can be more or less.
CPE Cost per Engagement a Cost Per Engagement (CPE) model means advertising impressions are free and advertisers pay only when a user engages with their ad unit.
CPL Cost Per Lead Here, an advertise pays for an explicit sign-up from a consumer interested in the advertiser’s offer.
CPM/CTA Cost per Thousand It is the cost to reach thousand people by an ongoing advertisement on outlets or other mediums.
CPO Cost Per Order It is the dollar amount spent on advertising or marketing in order to end with a sale, which is calculated by the cost of internet advertising divided by the number of orders
CPV Cost Per View Cost-per-view (CPV) bidding is the default way to set the price you’ll pay for your TrueView video ads (when created with AdWords).
CR Conversion Rate This is the measurement of the success by a paid marketing campaign, which highlights the number of goals and lead generated from campaign
CRM Customer Relationship Management Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life-cycle
CRO Conversion Rate Optimization Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate.
CS Classified Submissions It is a process to advertise your products and services on websites which allow free or very less charges for the advertisement.
CSE Custom Search Engine A Custom Search Engine enables Web site authors to host a Web site (or Web) search box and search results on on their site.
CSS Cascading Style Sheet Cascading Style Sheets (CSS) is a simple mechanism for adding style (e.g., fonts, colors, spacing) to Web documents.
CTA Call-to-Action A call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
CTA Content Targeted Advertising This is a form of advertising, which appears on websites and other media devices. This type of advertising is known as “Targeted Advertising”
CTR Click Through Rate Click through rate (CTR) A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing.
DA Domain Authority Domain Authority (DA) is a website metric developed by MOZ. It is one of the most important numbers known to SEOs.
DC Data Center Data Centers are large groups of networked computers servers typically used by organizations for the remote storage, processing, or distribution of large amounts of data
DFO Data Feed Optimization A fully optimized feed helps when Google determines when and where to show your ads
DLR Deep Link Ratio It is the number of internal pages which are linked to by highly relevant incoming links from highly relevant established pages.
DM Digital Marketing Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.
DMA Designated Market Area Designated Market Area (DMA) are the geographic areas in The United States which are analyzed by the Nielsen Company for the purpose of measuring television viewership and popularity of television channels.
DMCA Digital Millennium Copyright Act The Digital Millennium Copyright Act (DMCA) is a United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO)
DMM Digital Media Marketing This is a group of strategies for promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
DMP Data Management Platform A data management platform (DMP) is a technology platform used for collecting and managing data, mainly for digital marketing purposes.
DNS Domain Name Servers Domain Name Servers (DNS) are the Internet’s equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses.
DS Directory Submissions Directory Submission is the main source to increase backlinks for your website. It provides a service to it’s users to submit their website or blog URL to the best suitable category according to their website’s business.
DSP Demand Side Platform Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. 
ECPC Enhanced Cost Per Click It is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website.
eCPM Effective Cost per Thousand Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site
EMD Exact Match Domain An exact match domain (or EMD) is a website domain that includes the keywords you’re targeting right in the search results.
ESP E-mail Service Provider An email service provider (ESP) is a company that offers email marketing or bulk email services.
FB Facebook Facebook is a social networking website that makes it easy for you to connect and share with your family and friends online.
FM Forum Posting Forum posting is an online discussion site where people can ask their queries with each other in the form of messages.
G+ Google Plus It is a social network from Google
GA Google Analytics Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
GDN Google Display Network It is a collection of websites — including specific Google websites like Google Finance, Gmail, Blogger, and YouTube — that show AdWords ads.
GHS Grey Hat SEO Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat.
GP Guest PostingGuest posting” means writing and publishing an article on someone else’s website or blog.
GUI Graphical User Interface This is a visual way of interacting with a computer using items such as windows, icons, and menus, used by most modern operating systems.
GWG Google Webmasters Guidelines It allows webmasters to check indexing status and optimize visibility of their websites.
GWS Google Web Search It  is a web search engine owned by Google Inc. It is the most-used search engine on the World Wide Web, handling more than three billion searches each day.
GWT Google Webmasters Tool It is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.
HTML Hyper Text Markup Language HTML (Hypertext Markup Language) is the set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page.
HTTP Hyper Text Transfer Protocol The Hypertext Transfer Protocol (HTTP) is an application protocol for distributed, collaborative, hypermedia information systems.
HTTPs Hyper Text Transfer Protocol Secure It is a little-used alternative to the HTTPS protocol for encrypting web communications carried over HTTP.
IBL Inbound Links An inbound link is a hyperlink back to your site from another Web site
IM Internet Marketing Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.
IMPR Impressions An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
IP Internet Protocol It is a set of rules governing the format of data sent over the Internet or other network.
IS Image Sharing Image sharing, or photo sharing, is the publishing or transfer of a user’s digital photos online
ISP Internet Service Provider An Internet Service Provider (ISP) is a company that provides you with access to the Internet, usually for a fee.
KPI Key Performance Indicator Is is a measurable value that demonstrates how effectively a company is achieving key business objectives.
KR Keyword Research Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines.
KW Keyword This is a word which acts as the key to a cipher or code.
LB Link Building Link building (alternative spellings include linkbuilding and link-building) refers to the process of getting external pages to link to a page on your website.
LBL Local Business Listing A local business listing is an online entry that contains your business Name, Address and phone number (NAP) along with other details.
LI Linkedin LinkedIn is a social networking site designed specifically for the business community.
LPO Landing Page Optimization It is a part of Internet marketing process called conversion optimization, with the goal of improving the percentage of visitors to the website that become sales leads and customers
LSI Latent Semantic Indexing It is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.
LTK Long Tail Keyword Long tail keywords are those three and fourkeyword phrases which are very, very specific to whatever you are selling.
MCC My Client Center It is a tool of Google which helps to manage multiple AdWords accounts quickly and easily from a single location.
MLM Multi Level Marketing It  is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit.
MoM Month over Month Month-over-month (MoM) growth shows the change in the value of a specific metric as a percentage of the previous month’s value.
MTD Month to Date Month-to-date is a period starting at the beginning of the current month and ending at the current date.
NAP Name, Address, Phone Number NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for geo-targeted searches.
NPS Net Promoter Score It is a management tool that can be used to gauge the loyalty of a firm’s customer relationships.
OBL Outbound Links These are the links which are aimed to take you at to an other website/webpage,related to the same topic.
ORM Online Reputation Management It is a process to improve or restoring your name or your brand’s good standing in the online world.
OSE Open Site Explorer It is a tool of MOZ, which is used to identify link building opportunities. Research backlinks, identify top pages, view social activity
OWBL One Way Back Link These are the backlinks coming to your site from a website or blog, which do not get a link back from your website/blog
PA Page Authority Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines.
PII Personal Identifiable Information Personally identifiable information (PII) is any data that could potentially identify a specific individual
PL Product Listing A product list includes details about a company’s entire portfolio of products. A product list is intended to organize all of a business’s goods, stock, price, sales history, etc.
PPC Pay Per Click It is a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.
PPP Pay Per Post PayPerPost (PPP) is a website which helps content creators such as bloggers find advertisers willing to sponsor specific content.
PR Page Rank PageRank (PR) is a quality metric, which determine a page’s importance from the values 0 to 10 on the web according to Google.
PRS Press Release Submissions Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites.
Q&A Question & Answers Question and answer submissions are a method that includes the task of answering questions posted by clients on different Question and Answer submission platforms or websites.
QS Quality Score Quality Score is a variable used by Google, Yahoo! (called QualityIndex), and Bing that can influence both the rank and cost per click (CPC) of ads.
RFP Request for Proposal A request for proposal (RFP) is a solicitation, often made through a bidding process, by an agency or company interested in procurement of a commodity, service or valuable asset, to potential suppliers to submit business proposals.
ROI Return on Investment Return on investment, or ROI, is the most common profitability ratio.
RPM Revenue per Thousand Revenue per 1000 impressions (RPM) represents the estimated earnings you’d accrue for every 1000 impressions you receive.
RSS Really Simple Syndication It is a format for delivering regularly changing web content to publish frequently updated information: blog entries, news headlines, audio, video.
RT Re-Tweet It is a re-posting of someone else’s Tweet. Twitter’s Retweet feature helps you and others quickly share that Tweet with all of your followers.
RTB Real Time Building 
S2S Server To Server A computer or device on a network that manages network resources. There are many different types of servers.
SAR Secondary Action Rate 
SBE Small Business Enterprise It is a business that employs a small number of workers and does not have a high volume of sales.
SBM Social Bookmarking Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links.
SCV Single Customer View A Single Customer View is an aggregated, consistent and holistic representation of the data known by an organisation about its customers.
SE Search Engine It is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.
SEM Search Engine Marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
SEO Search Engine Optimization It is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
SEP Search Engine Position Search engine ranking is the position at which a particular site appears in the results of a search engine query.
SERP Search Engine Result Page Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher.
SLA Service Level Agreement A service-level agreement (SLA) is a part of a standardized service contract where a service is formally defined.
SM Social Media Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
SMO Soial Media Optimization Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
SOV Share of Voice Share of Voice in Online Advertising is an ad revenue model that focuses on weight or percentage among other advertisers.
SSL Secure Sockets Layer Secure Sockets Layer, are cryptographic protocols designed to provide communications security over a computer network.
SSP Supply Side Platform 
STM Short Tail Keyword Short tail keywords are search phrases with only one or words.
TLD Top Level Domain A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet.
TLP Top Level Page 
TR Trust Rank It is a link analysis technique described in the paper Combating Web Spam, This technique is used for semi-automatic separation of useful webpages from spam
UCD User Centric Design User-centred design (UCD) is a framework of processes (not restricted to interfaces or technologies) in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process.
UGC User Generate Content User-generated content (UGC) is defined as “any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video Etc.
UI User Interface It is everything designed into an information device with which a human being may interact
URL Uniform Resource Locator It is a reference (an address) to a resource on the Internet. For the URL http://example.com
UV Unique Visitor Unique visitors refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.
UX User Experience It is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use
VAST Video Ad Serving Template 
vCPM Viewable Cost Per Thousand 
VIPS Visual-block Page Segmentation 
VOD Video On Demand It is a system in which viewers choose their own filmed entertainment, by means of a PC or interactive TV system, from a wide available selection.
VP Video Promotions A promotional video can be used to tell your customers about your products and services.
VPAID Video Player API The Player API provides basic methods to control the live stream or recorded video playback, and enables the user to access essential events of the live stream or the played video.
W3C World Wide Web Consortium The World Wide Web Consortium is the main international standards organization for the World Wide Web
WAP Wireless Application Protocol Wireless Application Protocol (WAP) is a technical standard for accessing information over a mobile wireless network.
WHS White Hat SEO It refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies
WP WordPress WordPress is a free and open-source content management system based on PHP & MySQL.
XHTML Extensible HyperText Markup Language eXtensible HyperText Markup Language is part of the family of XML markup languages.
XML Extensible Markup Language Extensible Markup Language is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
YoY Year on Year Year-on-year comparisons are a popular way to evaluate the performance of investments.
YTD Year To Date Year-to-date is a period, starting from the beginning of the current year and continuing up to the present day.

I hope you find what you were looking for, but in case if that thing is not available here, then just drop a comment of abbreviation and we will update it in the above list.

About Post Author

Anubhav Garg

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.
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