Alright! So you own a business website and want some kind of promotional activities for that? Then, Search Engine Optimization (SEO) is the only best way to go for. But How? It’s pretty simple, you just have to reach out a professional SEO service company that assure your website’s online promotions in the best possible way and offers the SEO packages that not only fit your marketing budget but also help you to get customers from your website’s online presence.
And here comes the most crucial part, how to choose the right SEO agency that offers the best and desirable SEO package which can affect your online business positively. To make you overcome these challenges, I have shared some key factors to consider while choosing SEO packages for your business websites.
Factors To Consider When Choosing SEO Packages For Business Website
Ask for the Best Possible Business Keywords List
The foremost step before choosing the right SEO package is to ask the service provider to provide you the list of your targeted business keywords on which you can get rankings and traffic. Because, many of the Digital Marketing agencies share the keywords which are easy to rank, but you won’t be getting any benefit even though you got ranked #1 on them because their monthly searches can be very low competition too.
If they Understand your Business Goals?
That’s important, you should always ask whether the company understands your business goals or not. Because online marketing can only be done well if the marketer understands your services and products in a very precise manner, because if they understand your offerings then they can easily identify your business goals and can work for the type of promotions your website actually needs.
SEO Packages should not be like a set of a fixed number of monthly backlinks. An SEO package or plan will only work if the respected marketing company or member accommodates good knowledge for the type of business services you offer since your target is the sustainable top rank of each page.
Always Ask for the Suitable Marketing Strategy
As a business owner, you should always ask the strategy for the online marketing of your online business platform and you should always aware of all the tasks and activities that have been adopted by the marketing company, and it’s necessary to get the assurance from the SEO Package company, if their SEO operations are as per the guidelines of the major search engines (Google/Bing/Yahoo), so that your business site wouldn’t fall in penalty in future by the due engines.
Not only this, you can also ask for the minimum time frame for getting the best possible results or what type of results you can expect over a period of time, based on the current promotional strategy.
Get an Idea of their Link Building Practices
After undergoing the above SEO package checks, ask them to describe their link building rules and regulations they follow for their clients. YES! At this point you need to be more cautious, the SEO package you are choosing must be followed by some strict rules and regulations for creating link building. You can always ask…
- Of what minimum Domain Authority and Page Authority websites you will be using for backlinks purpose?
- Do they perform any quality check for the website before getting the link?
- On what quality checks basis, they finalize the website for getting a backlink for your website?
- On what type of SEO practices they focus (Black Hat, White Hat or Gray Hat)?
- On what link ratio, they create types backlinks (Do-Follow/No-Follow), Generally, having 6:4 is the best ratio for no-follow and do-follow backlinks?
The reason for asking these questions is just to get the knowledge of the overall SEO planning & strategy the respected marketing agency is willing to adopt. By knowing the answers to all those questions will make you more confident and will help you to choose the right SEO company with the right SEO package.
How do they Perform Content Marketing?
Remember, SEO these days is more rely on content marketing if you selected an SEO package which containing lots of content marketing activities like, Article Submissions, Content Syndications, and Curations, Blog Promotion etc. Then first, make sure if they create quality content for the website promotions.
Because content present on the website and the content used for marketing purposes effects the same for the overall reputation of a brand. And if it is not of good quality then it won’t be that much of help to make your website appear on the top of search engine result pages.
You should ask, for what major purpose they will create and promote the content (Just for website’s promotions or for the sake of delivering some useful information to the targeted industry).
Please note! A self-promotional piece of content is not that engaging and does not attract people to read, the promotional content must be on some exciting topics which can give some sort of knowledge on the web.
But if they generate self-promotional articles, then you should ask, where will they use those for the promotions (Press Releases/News/Magazines) or where?
As a business owner, these all are the questions you should ask and then choose the right package only after getting convinced with the reply from any organization. You should trust on the above-mentioned factors, before choosing any SEO packages for the business website, which could secure your site’s SEO demand in terms of the targeted result.
Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.