How Google Fought Webspam - A Report from 2016

How Google Fought With Web Spam – A Report from 2016

How Google Fought With Web Spam – A Report from 2016

With 2017 well underway, Google wanted to take a moment and share some of the insights they gathered in 2016 in their fight against webspam. Over the past year, they continued to find new ways of keeping spam from creating a poor quality search experience, and worked with webmasters around the world to make the web better.

The Web spam team at Google did a lot behind the scenes to make sure that users can make full use of what today’s web has to offer, bringing relevant results to everyone around the globe, while fighting webspam that could potentially harm or simply annoy users.

Here is a list of Webspam trends in 2016 that Google encountered.

And, How They Fought for That

  • They continued to refine their search algorithms to tackle webspam. By bringing up multiple improvements to how they rank sites, including making Penguin (one of their core ranking algorithms) work in real-time.
  • The spam that they didn’t identify algorithmically was handled manually.
  • They performed algorithmic and manual quality checks to ensure that websites with structured data markup meet quality standards.
  • They took manual action on more than 10,000 sites that did not meet the quality guidelines for inclusion in search features powered by structured data.

View complete report here.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.