SEO is about understanding how people use search engines so that your website is found when they search for your product or service and is about understanding how search engines interact with your website and what they look for when ranking websites.
While implementing SEO Services in Australia it’s useful to remember that search engines apply rankings to web pages by matching the relevance of the web page to the search term used.
When setting up your website in Australia, consider the following points to successfully Rank it in Australia through SEO in 2019:
Own Your Keyword Niche And Be Realistic In Your Expectations:
The reality for small operators is that you are unlikely to rank in searches for more generic keywords without significant investment. If you operate a bed and breakfast in Auckland, it is unlikely you will be able to rank well for ‘New Zealand bed & breakfasts’ or even ‘Auckland accommodation’ – there are just too many other players out there. However, you may have a chance to rank highly for a more specific search such as ‘bed & breakfast Auckland’.
Likewise, if you operate a skydiving company in Rotorua, it will be extremely difficult for you to rank for ‘Rotorua attractions’ or even ‘things to do in Rotorua’. You should instead be focusing on getting top results for ‘skydiving Rotorua’, and related similarly-targeted keywords.
Have a local link-building strategy
There’s A Rule Of Thumb When It Comes To Acquiring Links:
don’t do anything you wouldn’t tell your competitors about. You probably already know this, but it’s best to avoid spammy link farms and Private Blog Networks (PBNs). Instead, focus your link acquisition efforts on fostering real relationships with influencers and publications in your industry by producing quality content you’d be proud to have connected to your brand.
With links, relevance is as important as an authority and you want to ensure any referral traffic is qualified and poised to convert, so do your best to keep things local and look for blogs and publications with an Australian focus.
Consider Your Market:
Searchers and their queries are different in every country, even if they’re looking for the same thing. For example, you may sell bedding products online. Your best-selling product may be a ‘comforter’ – but you may be missing out on a lot more Australian purchases because Australian searchers are looking for a ‘doona’.
Sure, Google is getting smarter every day and it’s gotten pretty good at linking synonyms and related terms, but consider the searcher who only knows your product by its most common Australian label—you don’t want to lose their business.
Knowing your local market and its habits and vernacular is important to not only ensure you’re targeting the right keywords and the right searchers, but to ensure your users get the most relevant answer to their query.
It should inform everything from your content to the way you label and structure product categories.