Google is continuously shifting its PPC tools to smart bids. The advertisers are in gloom about the keywords, bid efficiency and what competitors are doing.
In lieu of this fresh wave, 2019 PPC strategies are falling apart.
Wonder why? Scroll down!
To gain the upper hand in the PPC market, you need to look beyond the canvas of Google’s product suite.
Competitive intelligence is the deal to master the search landscape. How AI and automation can be used for increasing the visibility of paid search campaigns and improves the results.
Google Smart Bidding
Google Smart Bidding is a subset of automated bid strategies that use machine learning algorithms to optimize conversions or conversion value in each and every auction. Target CPA, Target ROAS, Maximize conversions and enhanced CPC are all smart bidding strategies.
According to the recent update, Google shows the keyword preferences apart from the keywords you have selected to bid on. Artificial Intelligence has influenced this to a great extent. This is due to the new feature of Google Smart Bidding.
Values rules enable the advertisers to differentiate conversion value based upon specific characteristics like location, audience or device.
According to a report, Google generated $32.6 billion in revenue from advertising, 16% more than the previous year. This drastic improvement might have something to do with the new automatic advertising feature Google Smart Bidding.
This update helps in better understanding the synergies between generic and brand keywords.
What is AI? How does it work?
Voice search and automation are fundamentally shifting towards what PPC marketing strategies are most effective and the role of PPC advertising in marketing strategies.
Is this automation a great deal?
Is it time to throw the arms and let Google manage our PPC marketing?
Automation is good until we know its privy features. By acknowledging the weakness in the Google automation update, you can know how to beat other advertisers in a better way.
Ultra Specific Landing Pages
Landing pages are an indispensable part of the PPC campaign. If you are still directing your customers to category pages, then halt!
Google Ads rewards relevance. People are more likely to convert when they find the information on the landing page relevant and useful. A great landing page makes it easier for the user to decide and increases Click through rates.
44% of the B2B companies send users to the home page rather than the landing page.
Don’t be the part of that 44%!
Increase the relevancy of your PPC campaign by directing the user to the respective landing page and increase conversions.
Optimize your PPC campaign for Voice Search
By 2022, the majority of the consumers will be utilizing voice search features for shopping. While creating a PPC campaign, focus on targeting long-tail keyword (specifically the “near me” one), target natural language, and optimize your ad for nearby landmarks and use local ad extensions for receiving the calls quickly.
With Facebook automated ads feature, you can create multiple versions of your ad, suggests CTAs, recommend bid adjustment, tailor your audience and maintain your ad for you. Facebook will target those who are most likely to convert. SaaS solutions are further making it easier to automate your PPC strategy.
Amazon Paid Ads
Amazon entails to nearly half of the traffic on the search engine.
The buyer intent proves one of the main elements in Amazon advertising. This can result in higher Click-through rates and worth for your advertising dollars.
The ads appearing on the amazon search bar after a user type an item is the amazon paid ad.
If you haven’t tried Amazon’s Ad yet, it is the time!
Break Google Box!
According to Oberlo’s report 2019, Google dominates 92%of the search engine market share. It is vulnerable to fall in Google’s trap.
Platforms like Reddit, Quora, and Amazon can deliver more traffic to your website. Instead of spending a good amount on Google, you can try these platforms.
Reddit is one of the most undervalued platforms for PPC. Conversions on Reddit are separated by a topic in subreddits; it becomes much easier to target the audience you are looking for.
While devising ad for Reddit, you need to be incredibly creative and innovative in your approach for appealing lucrative to your targeted audience.
To conclude Future lies in diversifying your PPC strategy. It looks for a niche-based advertising platform and utilizes the automated tools sagaciously.
Best of Luck for 2020!