Complete-List-of-Googles-200-Search-Engine-Ranking-Factors

REVEALED – Complete List of Google’s 200 Search Engine Ranking Factors

REVEALED – Complete List of Google’s 200 Search Engine Ranking Factors

If you are an SEO professional and offering SEO Services then your wait and curiosity to know all Google’s 200 search engine ranking factor is over.

After a long online research and reading hundreds of articles for this post, today I am revealing all those search engine ranking factors that Google consider for the rankings of any web page on SERP.

Although, Google never REVEALED all factors for obvious reasons, hence the list presented below is not 100% proven. It’s my observation for the ranking factors!

But the fact is, I read many articles online and listed out all major and minor search engine ranking factors that could possibly be one of those 200 search engine ranking factors.

Complete List of Google’s 200 Search Engine Ranking Factors

On-Page Ranking Factors

1- Title Tags Keywords
2- Beginning of Title Tag with Keyword
3- Keyword Appearance in Meta Description
4- Keywords Appear in H1, H2, and H3 Tags
5- Length of the Content
6- Content Keyword Density
7- Web Page Loading Speed
8- Keywords Used in Phrases
9- LSI Keyword in Content
10- LSI Keyword in Meta Tags (Title, Description)
11- Duplicity of Content
12- Original Page Signals (Canonical)
13- Web Page Image Optimization
14- Content Update Frequency
15- Magnitude of Content Updates
16- Number of Times a Single Web Page is Updated
17- Keyword Prominence
18- Keyword Work Order
19- Quality of Outbound Links
20- Niche of Outbound Links
21- Number of Outbound Links
22- Spellings and Grammars
23- Content Syndication
24- Helpful Supplementary Content
25- Multimedia and Graphics
26- Relevancy of Internal Linking
27- Quality of Internal Links
28- Broken Links
29- Web Page Reading Level
30- Number of Affiliate Links
31- HTML Errors
32- W3C Validation
33- Domain Authority
34- Page Authority
35- URL Length
36- URL Path
37- Page Category
38- Human Editors
39- Keyword Tags
40- Keyword in URL
41- URL String
42- References and Sources
43- Content User-Friendliness
44- Sitemaps
45- Keyword Density for the Same Keyword on Other Pages
46- Web Page Age
47- User Friendly Layout
48- Parked Domains
49- Website Up-Time and Down-Time
50- Panda Penalty
51- Bad Outbound Links
52- Number of URL Redirects
53- Popup and Other Distractions
54- Website Over Optimization
55- Web Page Over Optimization
56- Ads Above the Fold
57- Hiding of Affiliate Links
58- Excess Use of Affiliated Sites
59- Auto-Generated Content
60- Excess Page Rank Sculpting
61- Authentication of IP Address
62- Meta Tags Spam

Search Algorithm Working Factors

63- Query Deserves Freshness
64- Query Deserves Diversity
65- User Browsing History
66- User Search History
67- Previously Landed Pages By User
68- GEO Targeting
69- Safe Search
70- DMCA Complaints
71- Transactional Searches
72- Local Based Searches
73- Google News Box
74- Big Brand Preferences
75- Shopping Results
76- Image Results
77- Single Site Result for Brands
78- Analyzing of Keyword
79- Matching Webpage for Search Query
80- Web Page Context Consideration
81- Relevant Synonyms of Web page Keywords
82- Live Google PPC Ads Signals
83- Understanding Relationships with Things not Strings

Branding Search Ranking Factors

84- Anchor Text on Brand Name
85- Brand Searches
86- Employee Listing Count on LinkedIn
87- Employee Listing Count on Facebook
88- Brand Mentions on News Sites
89- Co-Citations
90- RSS Subscribers
91- Brand Profiles on Authority Websites
92- Brand Category in Third Party Websites

Website U/I Ranking Factors

93- Organic Click Through Rate
94- Organic CTR of Targeted Keywords
95- Website Bounce Rate
96- Direct Traffic Count
97- Repeat Traffic Visitor Count
98- Blocked Bad Sites
99- Number of Website Bookmarks
100- Google Toolbar Data
101- Number of Comments
102- Visitor Time Spent on Website
103- User Website Navigation
104- User Session Time & Duration

Off-Page Ranking Factors

105- Domain Age of Linked From Website
106- Number of Linking Root Domains
107- Number of Links from C-Class IPs
108- Number of Linking Pages
109- Image Links Alt Tags
110- Page Rank of Linking Page
111- Page Authority of Linking Page
112- Links from Competitors
113- Social Promotions of Referring Page
114- Links from Bad Domains
115- Guest Posts
116- Links to Home Page
117- NoFollow Links
118- DoFollow Links
119- Diversity of Links Type
120- Contextual Links
121- Sponsored Links
122- Excessive 301 Redirects to Page
123- Targeted Anchor Text
124- Link Title Attribution
125- Link Alt Attribution
126- Internal Link Anchor Text
127- TLD Country of Linked From Domain
128- Link Location in Content from Referring Site
129- Link Location on Page(Header, Body, Side Widgets, Footer)
130- Relevancy of Linking Domain
131- Linking Domain Web Page Recency
132- Text Around Link Sentiments
133- Keyword in Title
134- Positive Link Velocity
135- Negative Link Velocity
136- Links from Top Resources
137- Backlinks from Authority Sites
138- Source Links from Wikipedia
139- Co-Occurrence
140- Age of Backlink
141- Real Sites Links
142- Natural Linking Profiles
143- Reciprocal Links
144- User Generated Content Links
145- Local Business Page Links
146- Links from Several Map Maker Sites
147- Number of Outbound Links from Referral Page
148- Links from Forums
149- Word Count of Linking Content
150- Quality of Linking Content
151- Site Wide Links
152- Unnatural Influx of Links
153- Penguin Penalty
154- Backlinks from High % of Low Quality Sites
155- Manual Penalty
156- Purchased Links
157- Google Sandbox
158- Google Dance
159- Disavow Tool
160- Reconsideration Requests

Domain/Site-Level Ranking Factors

161- Domain Age
162- Keywords in TLD
163- Keyword as First Word in Domain
164- Exact Keyword Match Domain
165- Domain Length
166- Sub domain Keyword
167- Domain Previous History
168- Public Vs Private User History
169- Penalized Whois Owner
170- Country TLD Extension
171- Content Value
172- Content Uniqueness
173- Contact Us Page for Appropriate Contact Information
174- Domain Trust
175- Website Architecture
176- Number of Web Pages
177- Frequency of Website Updates
178- XML Sitemap
179- HTML Sitemap
180- Server Location
181- SSL Certificates (Https)
182- Terms of Service, Privacy Page and Website Use Guides
183- Duplicate Content on Site
184- Breadcrumb Navigation
185- Mobile Optimization
186- Site Usability
187- Google Analytics & Webmasters Use
188- User Reviews
189- Online Reputation of Website

Social Signals Ranking Factors

190- Number of Facebook Page Likes
191- Facebook Post Shares
192- Number of Tweets
193- Twitter Account Authority
194- Facebook Account Authority
195- Pinterest Pins
196- Social Share Votes Count
197- Google+ Page Followers
198- Verified Google + Authorship
199- Social Signal Relevancy
200- Site Levels Social Signals

So you just got’em all!! Liked It? Don’t forget to Share Your Feedback and Love on this.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.