SEO and Digital Marketing Career Scope In 2017-2018
As you all know, internet is spreading his hands around the globe very quickly and efficiently and now internet is available even in the small villages in many country due to which the competition in online market has taken a high speed and now the situation is that every online business wants their website to get on the top places in the search results on the most competitive terms related to their industry from where they can get more clients and leads and this attitude of online business owners will create a lot of space for the SEO Professionals in the coming 5-10 years.
To elaborate this future scope for SEO’s, below I have shared some cool stuff on SEO and Digital Marketing Career Scope In 2017-2018 which can make you run on this path with a very positive, confident and grateful attitude.
As already discussed above, on how the demand for SEO professionals is going to increase in the near future, I have seen many people and youngsters of my age especially, who came into this profession with no reasons, or say, they just came unintentionally with no reason and not only this the majority of youngsters are from an engineering background.
But in SEO, it does not matter from which background you have come either from commerce, science or arts, because SEO is open to all and for all age groups and anybody can come and learn the things.
Matters What??? What are you going to do? How do the things work? And most importantly, Why are you choosing this SEO profession? Because without knowing these type of questions and coming into this profession or any other profession is totally a waste of time of the efforts for your career growth.
Though there are many SEO and Digital Marketing professionals that I have personally met who are very serious to grow their career in SEO profession and this is simply because they understand the need of SEO for the online business owners and how it is expanding day by day.
But, this is not the only reason for them to choose this field and I can bet on this because SEO is a field which is completely different from any other professions and it depends on you, how you can make it more interesting for yourself.
What makes SEO and Digital Marketing the Next Best Profession for Career Seekers
- An increment in the worldwide use of the internet, because the more searchers will automatically increase the numbers of online buyers and service seekers.
- There is hardly any brand in India or in the world, which are sort of SEO services or SEO professionals. One thing to understand, the scope is just not limited to, Digital Marketing service providers in India. There are brands who appoint their own in-house team of SEO professionals for their brand website. Who knows when you get a chance to work for HCL, TCS, IBM or Google?
- Search Engine Optimization is a very affordable and most effective marketing technique to create a buzz in the online world without paying high to the media advertisers.
- Increases the visibility of a website in the search engines on the search queries of users.
- SEO helps any online business to increase their sales and revenues. And, this is actually what they always look for.
- Pay scales are good, suppose if you are joining as a fresher then you can easily get a starting package of 1.5 Lakhs on Junior SEO profile and after one or two years it can easily reach up to 2.5 Lakhs on the Junior SEO profile. But after, some more years of experience you can get up to 4-5 Lakhs package for the Team Lead position and now you can yourself guess the upcoming figures.
Alright, now just come down a little from the sky, because experience is not everything always until you do not have a sound knowledge of all the SEO factors and who they work on different types of websites and if you want to pull that much of the package, then you have to be completely dedicated yourself on this and which is not possible until you don’t have that excitement and curiosity to research for new things and learn how already researched stuff work.
The Qualifications you need as SEO Professional
There are no such degree of certifications require if you want to choose SEO as your career path, because anyone who is undergraduate, graduate or post-graduate can join and of any background, who have knowledge of On-Page and Off-Page SEO.
Not only this, must be aware of the fundamentals of SEO techniques and its concept. Along with SEO, if a person has basic knowledge of Social Media Optimization, Online Reputation Management and Pay Per Click (PPC) then the person can be counted in some of those exceptional ones.
Yeah, but, from whatever background you are coming make sure to have basic knowledge of off-page tasks that everyone has to perform at their beginning, HTML, XML, CSS they are used in On-site optimization of website pages, good communication skills, should be a good learner.
In case you need training on SEO, SMO, ORM or PPC there are several SEO training institutes available who are offering 3-6 months of certification course in the desired profile. You can contact them if you are strongly looking to choose SEO as a career option.
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