A website is a big investment, and the key to making sure your site is the prime destination for your customers or industry is getting your SEO right.
If you’re looking to grow your website traffic in Australia, there are a few things to be aware of SEO Services in Australia.
You probably already know to optimize your page titles and populate your site with relevant, useful content, but what are the SEO factors specific to Australian business owners?
Get ready for some competition: One of the biggest considerations any Australian business owner should take into account when launching their SEO campaign is that you’re likely to face some stiff competition.
SEO Services in Australia is thriving and though the population is small, the number of digital agencies is relatively high.
This means you need to set the right expectations for yourself and make sure your strategy is up to date. You’ll be coming up against competitors who’ve spent years optimizing their websites and building their authority.
Prepare yourself for the long haul, and study up or engage an experienced and knowledgeable digital marketing agency to avoid spending time on spammy or outdated tactics.
Consider a .com.au domain: Why only ‘consider’ an Australia-specific domain and not take it as a given that your URL should end in .au? Because your top-level domain is like a billboard for your customers.
Firstly, Google does recommend having a country-code top-level domain name (ccTLD) in their webmaster guidelines and your TLD will factor into local search rankings. But if you’re also looking to target a global market, a .com.au domain won’t help you.
If you’re in an industry where being Australia-based is a plus, then a .com.au domain is more than just a ranking factor—it’s an opportunity to brand yourself as a true blue Aussie business.
Implement ‘Hreflang’: Multiple websites? It’s time for some technical SEO.
Many Australian businesses maintain a New Zealand website alongside their Australian site, which is great, but they give their site a .co.nz TLD and leave it at that. But Google also looks at things called ‘Hreflangs’.
Hreflang is an HTML Meta-element which specifies the geographic restrictions for a document. It may seem like we’re getting into the weeds here, but it’s important to consider these.
That’s because Google uses this element to make sure it’s serving the searcher with the most relevant page to them. You should have relevant hreflang attributes implemented for all iterations of your website, regardless of whether the site has its own ccTLD.