Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search.
Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user. Similar items supports handbags, sunglasses, and shoes and will cover other apparel and home & garden categories in the next few months.
The Similar items feature enables users to browse and shop inspirational fashion photography and find product info about items they’re interested in. Try it out by opening results from queries like [designer handbags]. Read complete report here.