The technology is getting more digitized than ever and the people are getting smarter than ever. With an increase in the technology and smarter communication devices, people can now access the internet service from anywhere and at any time. Research states that around 45% of the world population is now having the access to internet and the stats have been tremendously increased over the last couple of years.
But now, the question arises? Is it worth enough to get your business in the online world?
Yes, it is worth, if we look at the country wise internet usage statistics of 2015, then the things are good enough for the smart business owners to invest in the online business marketing world. As more people step into the online world brings more customers for a local or country specified product or service providers and if they are able to reach out that figure for your business, then you can simply increase your profit margins by up to 30 – 40%.
So, how to get started for that…
Here, I have shared some useful tips for small and medium size business owners who are selling their product or services in a particular targeted local area from a small/medium sized offices or shops to become business owners. And, will also discuss the stuff that will help to make you understand the A-Z for taking your business from a small street office or shops to an extended online target market.
What is your business type? Is it a Tailor’s Shop, a place for Dairy products, Ice-Cream Parlour, Local Juice Corner, a Laundry, Local Library, a Doctor’s clinic, Card Printers, Property Dealer, a Barbour or whatever it is. The point is that you can come online with your local specialized products and services and I am going to teach you the right way for that “How?”
Below are the points, which will help you to understand the basics of what you need to get started before stepping into a more competitive market related to your kind of stuff.
Understand your Shop or Office Location:
It is very crucial to understand the area where you are offering your services because locations play a very critical role in the success of any local shop/dealer. For example: Suppose your shop exists in a locality where people are more demanding and are ready to spend on a quality products or services. Then you can be easily eligible for selling that high quality and costly products or services to the customers of that locality. On the other hand, if your shop comes under the locality where people always look for the cheapest products, then selling costly products will not going to help you at all.
The best way to understand this concept is if you have ever noticed while going for shopping in a Mall or shopping complex, the goods are costlier as compared to any local dealer offering the same product in his shop. But people will prefer to purchase it from that shopping complex because they can spend that amount and of course the mindset of “quality product” will encourage them more to purchase that – The Costlier the Better.
So, this is the primary step for any local business owner to understand before stepping into the online business world. Because location matters a lot!!
Online Market Research before Getting-In:
It is always much advisable for a small business or local shop owners to perform a complete marketer research for the services and products they are offering and for that you can ask any SEO service company to perform a complete online market research for your online business. They will help you to figure out the latest search trends for your products depending on a specific targeted location along with their competitiveness.
The idea behind performing online market research is that you will get the idea of what people are searching and from which area those search queries are getting appeared. This will give you the insights for the correct locations to which you can target for your services/products for more customer each.
The Same thing goes for other business models as well:
Now, if you are offering services like hair cutting, card printings, laundry etc. Then also, you need to perform online market research and have to figure out the already existed competitors and the areas they are targeting to attract more customers to their shops. The increase in the internet usage has also increased the online competition in that kind of services. But the main thing is that people are getting more revenues from this strategy.
Here comes the need for a Website:
It’s very obvious to have a website for the stuff you sell and a website is the core of any online business. You cannot promote your business, services, and products actively until you have a website to showcase your stuff. Secondly, even if your shop gets closed as per its scheduled timings, your website will keep on working 24×7. Another need of a website for small business owners is that people generally don’t like to search the whole market for the product they need, they simply search the web and find the store near them from where they can get it by directly visiting that store. With this, they save lots of time and they will purchase that product even if it seems less expensive to them.
After having a Website, Next Step comes for its Marketing:
Having website is just not enough to get more customers online. Because it’s a competitive world and possibly you are not the only one who is promoting the same products and services online in order to attract more customers. But how they get those customers?? That’s simply because of Search Engine Marketing.
This is something complicated for a business owner to understand how to perform search engine marketing for a website/brand and hence, it is always advisable to get in touch with SEO Service Providers who can help you to increase your website’s search engine rankings and traffic, which will directly give positive impacts on your online sales and leads.
In today’s tech-savvy and digitalized the world, there is a lot of scope for all types of business and business owners to boost up their sales and customer reach by showcasing their business in the online world. All you need is to have a proper understanding of your locality, products, online search trends on the products and a trusted and reliable Online Marketing service provider. The more professional your website is, the more advantages you can gain.
Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.