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Top 10 Advanced SEO Interview Questions & Answers To Ask in 2017-2018

Top 10 Advanced SEO Interview Questions & Answers To Ask in 2017-2018

SEO is always a trend for digital promotions since the businesses are expanding their customer/audience reach through online marketing.

Hence, hiring SEO professionals becomes more important.

Here comes some really good (Not so hard and Not so easy) SEO interview questions and answers for 2017-2018 that can be asked by HR professionals while hiring new talents on board.

Q1. What do you understand by SEO and its types?

Ans: SEO is a process to increase the website visibility in the search engine result pages on some specific targeted keywords or phrases. By doing this, our main goal is to increase the leads and conversions through the website from organic/natural searches queries.

Types of Search Engine Optimization activities:

  • On-Page SEO: Under On-Page SEO Optimization, websites are optimized from their internal sections which include upgrading of website designing structure for both Desktop and Mobile Screen sizes, coding, HTML, CSS, JavaScript, Content, Schema etc.
  • Off-Page SEO: It is a technique of Search Engine Optimization, which includes website’s optimization of external resources. Major tasks include creating inbound links or backlinks from the activities like; article submissions, guest posts, classifieds ads, local business listings, PowerPoint Creations, Infographics Creations etc.

SEO 1 Month Free Trial - Advertisement Banner - SEOServiceinIndiaQ2. What are inbound and Outbound Links?

Ans: Inbound links are those links which are coming from an external web page towards our website/web page, these links can be in the form of a hyperlink, naked clickable URL or link through an Image which has been used in third party website as a reference/resource.

Outbound Links in are those links which are generated to point towards an external website/blog page from your website/blog page. We basically, use outbound links to refer a good resource (for; further readings) on a particular term used in the existing content on a web page.

Q3. What are Cross-linking and its functions?

Ans: Cross-linking is used to refer the process of linking one site to another site and provide a way to allow the accessing of it.

Functions include

  • It provides the users with reference sites that consist the content related to the search.
  • It doesn’t need to be owned by the same person as it provides the methods that have been built on the Internet.
  • It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.

Q4. What is the difference b/w Article Submissions and Guest Posting?


Diff #1: Under article submission, we can use promotional content to get published on third party websites/blog.  Under Guest Posting, we cannot!! We have to write that kind of stuff which third-party user love to read along with a scope of a link back towards our website.

Diff #2: Article submission websites allow us to simply sign-up on third-party sites and post our articles with a link back. But in Guest posting, we have to send a pitch to the webmaster of the related niche website/blog along with our published articles URL. Which he will consider before allowing our article to publish on his platform.

Q5. What do you understand by Content Marketing? Share your own views.

Ans: Content Marketing is a process to deliver valuable, relevant and user interesting content in a consistent manner to attract a more targeted audience that can be further convertible to quality/profitable customers. This SEO practice also helps to increase a website’s visibility in SERP’s (Rankings).

Q6. How can we set different targeted country locations for a country-specific domain webmaster? Ex: We have ( which needs to get targeted for US or UK locations. How will you do that?


Solution 1: We can simply add a subfolder for that particularly targeted region, to which we can separately verify in webmaster for that particularly targeted country. Ex: or

Solution 2: We can also add a sub-domain to the existing domain and can verify that separately in webmasters. EX: or

Solution 3: Else, you can use country language tags as sub-domains and then can verify in webmasters. EX: (UK) and (US).

Q7. What is Keyword Stemming?

Ans: Keyword Stemming is the process of finding out the root word from the search query. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word.

Q8. How many types of goals are there in Google Analytics?

Ans: There are 4 types of goals: Destination, Event, Duration, Page/Screen per Session Goal.

Q9. How will you relate Webpage Cache View and Web page Indexing with each other?

Ans: Web page cache view appears only when the page is indexed. Basically, you cannot see a cached version of a webpage until the page gets indexed in the search engines by crawlers. Which is the only main relation between Web page Cache and Indexing?

Q10. What is the benefit of Do-Follow backlinks?

Ans: Do-follow backlinks helps to pass the page value of a website page towards a linking to a web page, which is popularly known as Link Juice. Another advantage of do-follow backlinks is that they help a web page to get good rankings in the SERP’s on the text used as a hyperlink.

More Advanced SEO Interview Questions:

Question: What is Canonical Tag?

Ans: Canonical tags in SEO is a representation of the master pages of any website. Whevever, search crawlers re-index a web page they create copy of that page to store it into their database which may cause web page duipicity or content duplicity within the webiste. To protect this harm on websites, canonical tags are used.

Top 10 Advanced SEO Interview Questions for HR Professionals from SEO Service in India

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