Now day’s companies are a bit confused about their placement in the search engines. Well, you could have the best website and best blog in the world, but what difference does it make if your voice can’t be heard?
For a company, if your SEO work is not carried out correctly it’s possible that your placement in the search engines may drop and this means no free traffic! Therefore most companies are now realizing the importance of search engine marketing.
You don’t want a one-dimensional SEO, would you? NO – Businesses need someone whose approach and strategy maximize your success from all three angles.
The SEO consultants understand all three SEO dimension, Search engine optimization involves three tiers:
- Technical (the structure of a site, which can determine how easy or difficult it is for search engines to crawl and index your content).
- On-page optimization (the use of such elements as keywords and HTML tags in ways that help increase search engine traffic to your site).
- Off-page optimization (such as link building).
In our digital era, almost every website out there needs optimization for better ranking. But if you’re reading this page, it’s clear that you want to know why you need to know ‘What should businesses look for in an SEO consultant’. So we’ll tell you!
But how exactly does one proceed to rank their pages higher in search engine results? The answer is through search engine optimization (SEO).
The SEO consultants believe the strategy is a crucial part of SEO, and the only thing to be taken very seriously. Businesses should aggressively look for the following actions in an SEO consultant:
- Before taking any action on improving your website’s ranking, they should perform keyphrase research and identification. They also conduct online research to see who is already ranking for these key phrases, and what the competition looks like. They should take a good look at your preferred keywords, and your ranking goals, before taking any action on your website.
- The SEO consultant needs to perform some initial website optimization. Initial website optimization usually involves populating your website’s Meta description and keywords, which is what users see associated with your website when viewing it in a list of search results. The SEO consultant may then updating your website’s title and individual page titles to include your business name and important keywords.
- Although search engines will eventually naturally crawl your website through links made to it the most important step the SEO consultant will perform is the submission of your website to search engines. Once the quality of your website is satisfied the process can speed up by submitting it for review from other websites, or from posts on social media and inclusion in their index.
- The SEO consultant will create quality content for your visitors and customers, to give them something to read, and allows them to learn more about your products, services, history, location, and so on.
- After hitting the #1 spot on Google with fresh content the SEO Consultant will constantly perform ongoing optimization and updates.
- One way that websites can tell search engines that they are trusted and should be ranked the SEO consultant will perform quality link building.
They will also work with you to improve the user experience on your website to avoid high bounce rates that impact your ranking.
Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.