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Black Hat SEO is a practice which is used to increase page rank by violating the search engine guidelines. It aims at improving the ranking of a page or a website.

The focus is on manipulating search engines, not the audience, unlike White Hat SEO. These unethical practices fail to convince the searcher and often end in getting penalized by Google and is a threat to a business’s reputation online.

The techniques of Black Hat SEO include cloaking, keyword stuffing, Article spinning, Fake Clickbait, Comment Spamming, and Hidden texts and links. These techniques further lead to blacklisting of the websites.

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About Post Author

Anubhav Garg

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.
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