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It is a practice of optimizing content of a website through researching, analyzing and incorporating the keywords to target and drive quality traffic to the website.

Keyword optimization is necessary for getting the website optimized with the top-ranking keywords in the respective industry for expanding the reach into various spheres.

Conducting regular keyword research increases sales, improves ranking and traffic on the website.

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Anubhav Garg

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.
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