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Meta description is an HTML part which provides a brief summary of a web page in SERPs when a specific query is conducted. The incorporation of the relevant keywords in perfect proportion in meta tags help in improving the conversions on the website.

The description should be between 50-160 characters prioritizing value and clicks. Relevant and high-quality content plays an important part in the optimization of the snippet.

It leads to increase in website traffic and CTR (Click through rate). A simple and clear snippet encourages clicks on the website appearing in search results.

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Anubhav Garg

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.
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