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Content optimization accounts for modifying the content strategy for a website by incorporating the latest content optimization techniques as a part of the digital strategy.

After implementation of metadata, the next thing what comes is optimizing the content page by page. It includes incorporating relevancy and optimizing internal links, header, alt text, imagery and content.

Adaptation of this technique leads to optimization of search engine ranking without sacrificing user’s experience.

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Anubhav Garg

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.
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