What is Web Page URL Optimization in SEO?



URL Optimization is a technique of optimizing the URL structure of a website for making them easy to comprehend by the search engine crawlers and the users.

The URL must contain relevant keywords which matches with other content on the website. Domain, sub-domain, page elements are the different parts of URL which are mandatory to be optimized with relevant keywords.

This practice helps Google in indexing the pages effortlessly. Descriptive URLs, Shorter URL length and proper keyword placement are some of the parameters, implementation of which could lead to improvement in the visibility and ranking of the website.

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