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We anticipated that it would take at least 14 to 21 days to roll out, yet it only took six days.
Google has discreetly changed its update landing page to note that the July 2022 product reviews update ended rolling out on August 2, 2022. This information was added to the page on August 2, 2022. On July 27, 2022, when it was initially announced, Google stated that it would “take 2-3 weeks to finish,” however it is abundantly evident that this only took six days.
Between July 27 and August 6 to tell you the truth, the fact that this upgrade for the product reviews in July 2022 was rolled out completely in just six days is astonishing. We saw very limited changes from the tracking tools, and to tell you the truth, even though this update seemed to hit some websites particularly hard, there does not appear to have been a lot of conversation among the SEO community about ranking adjustments as a result of this update. In point of fact, we observed a surge on August 3rd, although obviously that occurred after the completion of this report.
Purpose of Modification in Google Product Review Algorithm Update
Recent changes made to Google’s product reviews The purpose of the modification to Google’s product reviews is to promote review content that goes above and beyond the majority of the template information that can be found on the internet. Google has indicated that it will prioritize these kinds of product reviews in the rankings of its search results.
Google is not actively punishing low-quality product evaluations that include “thin text that just summarizes a bunch of things.” These kind of reviews have been described as “summarizing a bunch of products.” If, on the other hand, you supply such content and then discover that your rankings have been downgraded as a result of other content being promoted above yours, then it will most certainly feel like a penalty. Technically speaking, according to Google, this is not a penalty against the content you have posted. Instead, Google is simply rewarding websites who have review content that is more insightful than yours with rankings that are higher than yours.
Technical Standpoint of this Google Product Review Algorithm Update
From a purely technical standpoint, this update should only have an effect on content related to product reviews and not any other forms of content.
Why it matters to us whether the content of your website consists of product reviews, you will want to examine your rankings to see if they have been affected in any way. Has the organic traffic that you get from Google increased, decreased, or remained the same?
You are going to want to make sure that you put a lot more effort and care into the content of your product reviews over the course of time. Make it original so that it stands out from the other websites that are competing with you on the web.