What Does Double-E-A-T or E-E-A-T Means?

On Thursday, December 15, 2022, Google introduces a new “E” in the E-A-T quality rating guidelines in their search rating system to further help the quality of displayed results on Google search results.

As you must already be aware of what E-A-T stands so let’s understand what E-E-A-T stands for?

E-E-A-T or Double-E-A-T means Experience, Expertise, Authority, and Trust. An addition E: Experience signifies that the content has been written on the basis of personal experience by an author having expertise on the topic.

Experience can of anything like for a product, food item, a travel place, a service, etc which has been physically experienced by the content creator.

It is a well known fact that things personally experience can be explained better irrespective of what an expert knows about them.

seoanubhavgarg

Born in 1993, (New Delhi, India), Mr. Anubhav Garg is the founder of LocalPin and Co-Founder of MysticDigi, SEOServiceinIndia & GrowthFairs and is one of the highly followed Digital Marketing leaders and has been in the industry since 2011. Mr. Garg is the Founder of Search Engine Stream ( A Place for Digital Marketing News and Guides). With a deep knowledge of search engines and as a columnist in his profession, he loves all the things related to Content, Network Marketing, Digital Marketing, Searches, Web, Link Building, Paid Marketing, and Social.