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Gray Hat SEO is a practice which is undefined tactics which fall in between White Hat SEO and Black Hat SEO. It is a legal method to improve site rankings which are considered as ethically dubious and is prone to get penalized in a couple of years with the introduction of new search engine guidelines.

Most of the digital marketers are innocently using Gray Hat SEO without actually knowing its effects. Some of the gray Hat SEO techniques include buying links, Content scraping, Google bombing, SEO Squatting, Unethical redirects and purchasing old domains for improving ranking through backlinks.

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