What is Meta Description in SEO?

Meta description is an HTML part which provides a brief summary of a web page in SERPs when a specific query is conducted. The incorporation of the relevant keywords in perfect proportion in meta tags help in improving the conversions on the website.

The description should be between 50-160 characters prioritizing value and clicks. Relevant and high-quality content plays an important part in the optimization of the snippet.

It leads to increase in website traffic and CTR (Click through rate). A simple and clear snippet encourages clicks on the website appearing in search results.

More Related Definitions

On-Page Optimization
- URL Optimization

seoanubhavgarg

Born in 1993, (New Delhi, India), Mr. Anubhav Garg is the founder of LocalPin and Co-Founder of MysticDigi, SEOServiceinIndia & GrowthFairs and is one of the highly followed Digital Marketing leaders and has been in the industry since 2011. Mr. Garg is the Founder of Search Engine Stream ( A Place for Digital Marketing News and Guides). With a deep knowledge of search engines and as a columnist in his profession, he loves all the things related to Content, Network Marketing, Digital Marketing, Searches, Web, Link Building, Paid Marketing, and Social.