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The description should be between 50-160 characters prioritizing value and clicks. Relevant and high-quality content plays an important part in the optimization of the snippet.
It leads to increase in website traffic and CTR (Click through rate). A simple and clear snippet encourages clicks on the website appearing in search results.
More Related Definitions
- On-Page Optimization
- Page Title Optimization
- Heading Tags Optimization
- Meta Description Optimization
- Meta Keywords Optimization
- Page Content Optimization
- Image Optimization
- Video Optimization
- Keyword Optimization
- Website Mobile Friendliness
- Page Loading Speed
- Keyword Density
- Internal Linking
- Contextual Linking
- Schema Markup
- JSON-LD Schema
- HTML Compression
- JS Compression
- CSS Compression
- Image Compression
- XML SiteMap
- HTML SiteMap
- ROR SiteMap
- GEO SiteMap