What is Schema Markup?
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What-is-Schema-Markup

Schema markup is a form of a microdata which creates rich snippets appearing in top search engines Google, YAHOO and Bing. It provides context to a page which is inapprehensible.

Rich snippets dominating webpages increases website visibility and improve click-through rates. It is basically a semantic vocabulary of text which improves the representation of a website page in the search engine.

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