What is Web Page URL Optimization in SEO?

URL Optimization is a technique of optimizing the URL structure of a website for making them easy to comprehend by the search engine crawlers and the users.

The URL must contain relevant keywords which matches with other content on the website. Domain, sub-domain, page elements are the different parts of URL which are mandatory to be optimized with relevant keywords.

This practice helps Google in indexing the pages effortlessly. Descriptive URLs, Shorter URL length and proper keyword placement are some of the parameters, implementation of which could lead to improvement in the visibility and ranking of the website.

More Related Definitions

On-Page Optimization
- URL Optimization

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Born in 1993, (New Delhi, India), Mr. Anubhav Garg is the founder of LocalPin and Co-Founder of MysticDigi, SEOServiceinIndia & GrowthFairs and is one of the highly followed Digital Marketing leaders and has been in the industry since 2011. Mr. Garg is the Founder of Search Engine Stream ( A Place for Digital Marketing News and Guides). With a deep knowledge of search engines and as a columnist in his profession, he loves all the things related to Content, Network Marketing, Digital Marketing, Searches, Web, Link Building, Paid Marketing, and Social.