
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) arranges content so that AI platforms—including ChatGPT, Google AI Overviews, and Gemini—select your site as the direct answer. Whereas SEO aimed at keyword frequency and ranking optimizes for clarity, structure, and concise responses for AI to digest easily.
Generative engines produce conversational answers, and optimizing for GEO places your content in AI chats, voice assistants, and AI snippets to increase visibility and credibility.