What is Advertising Tab in Google Analytics 4?

Have you ever wondered how your ads are performing for your website or app? If so, you should take a look at the Advertising tab in Google Analytics 4. It’s an awesome place to see how much revenue you’re generating from your ads, how different methods of measuring conversions impact your outcomes, and how different channels and platforms assist you in reaching your customers. You can also see the actions that users take before they purchase from you, and how different channels and factors affect their choices. To use the Advertising tab, you just need to link your Google Analytics 4 property to your Google Ads account. This way, you can see all your Google Ads data in one place. You can also link other platforms, such as Facebook Ads, to see more data in Google Analytics 4. Isn’t that amazing?

The Advertising tab consists of four reports:

• Advertising Snapshot: This report gives you a quick overview of your business metrics, such as conversions, revenue, return on ad spend (ROAS), and cost per conversion. You can also see how different channels and campaigns contribute to these metrics.

• Performance: This report shows you how different channels and campaigns receive conversion credit based on the attribution model you select. You can also see how different factors, such as device category, location, or time lag, affect your performance.

• Model Comparison: This report allows you to compare how different attribution models impact the valuation of your marketing channels. You can see how the conversion credit changes for each channel when you switch between different models.

• Conversion Paths: This report shows you the paths that users take before converting on your website or app. You can see how different attribution models distribute credit along these paths. You can also filter and segment the paths based on various dimensions and metrics..