Abbreviations

Full Form 

Short Descriptions

API 

Application Programming Interface 

API is a set of routines, protocols, and tools for building software applications.

AS 

Article Submissions 

Article Submissions is an SEO practice which helps to generate high quality backlinks.

ATF 

Above the Fold 

Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located.

B2B 

Business-to-Business 

It means, transfer of goods, services and products from one business to another business.

B2C 

Business-to-Consumer 

It means, transfer of goods, services and products from one business to consumer.

BHS 

Black Hat SEO 

Using offensive SEO techniques to improve a website rankings is known as BHS.

BL 

Business Listing 

An SEO practice, which helps to connect a business directly with it’s customers.

BP 

Blog Post/Blog Posting 

Updating articles on a website blog or a third party website blog is known as Blog Post.

BR 

Bounce Rate 

The percentage of visitors to a particular website who navigate away from the site after viewing only one page.

BTF 

Below the Fold 

Positioned in the upper (or lower) half of a web page and so visible (or not visible) without scrolling down the page.

C2B 

Consumer-to-Business 

It is a business model in which consumers (individuals) create value and businesses consume that value

C2C 

Consumer-to-Consumer 

It is a platform on which one consumer offers products and services to other consumer for their final use.

CAC 

Customer Acquisition Cost 

A cost on which a customer gets agree to take product/services from any ogranization.

CAN SPAM 

Controlling the Assault of Non-Solicited Pornography And Marketing 

First national standards for the sending of commercial e-mail and requires the Federal Trade Commission to enforce its provisions. 

CASL 

Canadian Anti-Spam Legislation 

It is in place to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.

CE/CX 

Customer Experience 

Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship.

CGI 

Common Gateway Interface 

It is a standard environment for web servers to interface with executable programs installed on a server that generate web pages dynamically

CM 

Content Marketing 

An approach to deliver/share the Valuable, Relevant and Useful Information on a topic, which can drive potential customers actions

CMS 

Content Management System 

A platform which allows you to publish, edit, enhance and organize content by various manual actions.

CoCa 

Cost of Customer Acquisition 

This is the cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a potential customer.

CP 

Company Profile 

It is a collection of company description, history, past and current performance, online reputation, products and services.

CPA 

Cost Per Action 

It is an online advertising pricing model, where advertiser pay for each specified action – Impression, Click, Form Submission etc.

CPC 

Cost Per Click 

It is the amount of earnings which you get after a person clicks on your ad. The amount can be more or less.

CPE 

Cost per Engagement 

a Cost Per Engagement (CPE) model means advertising impressions are free and advertisers pay only when a user engages with their ad unit.

CPL 

Cost Per Lead 

Here, an advertise pays for an explicit sign-up from a consumer interested in the advertiser’s offer.

CPM/CTA 

Cost per Thousand 

It is the cost to reach thousand people by an ongoing advertisement on outlets or other mediums.

CPO 

Cost Per Order 

It is the dollar amount spent on advertising or marketing in order to end with a sale, which is calculated by the cost of internet advertising divided by the number of orders

CPV 

Cost Per View 

Cost-per-view (CPV) bidding is the default way to set the price you’ll pay for your TrueView video ads (when created with AdWords).

CR 

Conversion Rate 

This is the measurement of the success by a paid marketing campaign, which highlights the number of goals and lead generated from campaign

CRM 

Customer Relationship Management 

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life-cycle

CRO 

Conversion Rate Optimization 

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate.

CS 

Classified Submissions 

It is a process to advertise your products and services on websites which allow free or very less charges for the advertisement.

CSE 

Custom Search Engine 

A Custom Search Engine enables Web site authors to host a Web site (or Web) search box and search results on on their site.

CSS 

Cascading Style Sheet 

Cascading Style Sheets (CSS) is a simple mechanism for adding style (e.g., fonts, colors, spacing) to Web documents.

CTA 

Call-to-Action 

A call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.

CTA 

Content Targeted Advertising 

This is a form of advertising, which appears on websites and other media devices. This type of advertising is known as “Targeted Advertising”

CTR 

Click Through Rate 

Click through rate (CTR) A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing.

DA 

Domain Authority 

Domain Authority (DA) is a website metric developed by MOZ. It is one of the most important numbers known to SEOs.

DC 

Data Center 

Data Centers are large groups of networked computers servers typically used by organizations for the remote storage, processing, or distribution of large amounts of data

DFO 

Data Feed Optimization 

A fully optimized feed helps when Google determines when and where to show your ads

DLR 

Deep Link Ratio 

It is the number of internal pages which are linked to by highly relevant incoming links from highly relevant established pages.

DM 

Digital Marketing 

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.

DMA 

Designated Market Area 

Designated Market Area (DMA) are the geographic areas in The United States which are analyzed by the Nielsen Company for the purpose of measuring television viewership and popularity of television channels.

DMCA 

Digital Millennium Copyright Act 

The Digital Millennium Copyright Act (DMCA) is a United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO)

DMM 

Digital Media Marketing 

This is a group of strategies for promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

DMP 

Data Management Platform 

A data management platform (DMP) is a technology platform used for collecting and managing data, mainly for digital marketing purposes.

DNS 

Domain Name Servers 

Domain Name Servers (DNS) are the Internet’s equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses.

DS 

Directory Submissions 

Directory Submission is the main source to increase backlinks for your website. It provides a service to it’s users to submit their website or blog URL to the best suitable category according to their website’s business.

DSP 

Demand Side Platform 

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. 

ECPC 

Enhanced Cost Per Click 

It is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website.

eCPM 

Effective Cost per Thousand 

Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site

EMD 

Exact Match Domain 

An exact match domain (or EMD) is a website domain that includes the keywords you’re targeting right in the search results.

ESP 

E-mail Service Provider 

An email service provider (ESP) is a company that offers email marketing or bulk email services.

FB 

Facebook 

Facebook is a social networking website that makes it easy for you to connect and share with your family and friends online.

FM 

Forum Posting 

Forum posting is an online discussion site where people can ask their queries with each other in the form of messages.

G+ 

Google Plus 

It is a social network from Google

GA 

Google Analytics 

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

GDN 

Google Display Network 

It is a collection of websites — including specific Google websites like Google Finance, Gmail, Blogger, and YouTube — that show AdWords ads.

GHS 

Grey Hat SEO 

Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat.

GP 

Guest Posting

Guest posting” means writing and publishing an article on someone else’s website or blog.

GUI 

Graphical User Interface 

This is a visual way of interacting with a computer using items such as windows, icons, and menus, used by most modern operating systems.

GWG 

Google Webmasters Guidelines 

It allows webmasters to check indexing status and optimize visibility of their websites.

GWS 

Google Web Search 

It  is a web search engine owned by Google Inc. It is the most-used search engine on the World Wide Web, handling more than three billion searches each day.

GWT 

Google Webmasters Tool 

It is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.

HTML 

Hyper Text Markup Language 

HTML (Hypertext Markup Language) is the set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page.

HTTP 

Hyper Text Transfer Protocol 

The Hypertext Transfer Protocol (HTTP) is an application protocol for distributed, collaborative, hypermedia information systems.

HTTPs 

Hyper Text Transfer Protocol Secure 

It is a little-used alternative to the HTTPS protocol for encrypting web communications carried over HTTP.

IBL 

Inbound Links 

An inbound link is a hyperlink back to your site from another Web site

IM 

Internet Marketing 

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

IMPR 

Impressions 

An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

IP 

Internet Protocol 

It is a set of rules governing the format of data sent over the Internet or other network.

IS 

Image Sharing 

Image sharing, or photo sharing, is the publishing or transfer of a user’s digital photos online

ISP 

Internet Service Provider 

An Internet Service Provider (ISP) is a company that provides you with access to the Internet, usually for a fee.

KPI 

Key Performance Indicator 

Is is a measurable value that demonstrates how effectively a company is achieving key business objectives.

KR 

Keyword Research 

Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines.

KW 

Keyword 

This is a word which acts as the key to a cipher or code.

LB 

Link Building 

Link building (alternative spellings include linkbuilding and link-building) refers to the process of getting external pages to link to a page on your website.

LBL 

Local Business Listing 

A local business listing is an online entry that contains your business Name, Address and phone number (NAP) along with other details.

LI 

Linkedin 

LinkedIn is a social networking site designed specifically for the business community.

LPO 

Landing Page Optimization 

It is a part of Internet marketing process called conversion optimization, with the goal of improving the percentage of visitors to the website that become sales leads and customers

LSI 

Latent Semantic Indexing 

It is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.

LTK 

Long Tail Keyword 

Long tail keywords are those three and fourkeyword phrases which are very, very specific to whatever you are selling.

MCC 

My Client Center 

It is a tool of Google which helps to manage multiple AdWords accounts quickly and easily from a single location.

MLM 

Multi Level Marketing 

It  is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit.

MoM 

Month over Month 

Month-over-month (MoM) growth shows the change in the value of a specific metric as a percentage of the previous month’s value.

MTD 

Month to Date 

Month-to-date is a period starting at the beginning of the current month and ending at the current date.

NAP 

Name, Address, Phone Number 

NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for geo-targeted searches.

NPS 

Net Promoter Score 

It is a management tool that can be used to gauge the loyalty of a firm’s customer relationships.

OBL 

Outbound Links 

These are the links which are aimed to take you at to an other website/webpage,related to the same topic.

ORM 

Online Reputation Management 

It is a process to improve or restoring your name or your brand’s good standing in the online world.

OSE 

Open Site Explorer 

It is a tool of MOZ, which is used to identify link building opportunities. Research backlinks, identify top pages, view social activity

OWBL 

One Way Back Link 

These are the backlinks coming to your site from a website or blog, which do not get a link back from your website/blog

PA 

Page Authority 

Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines.

PII 

Personal Identifiable Information 

Personally identifiable information (PII) is any data that could potentially identify a specific individual

PL 

Product Listing 

A product list includes details about a company’s entire portfolio of products. A product list is intended to organize all of a business’s goods, stock, price, sales history, etc.

PPC 

Pay Per Click 

It is a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.

PPP 

Pay Per Post 

PayPerPost (PPP) is a website which helps content creators such as bloggers find advertisers willing to sponsor specific content.

PR 

Page Rank 

PageRank (PR) is a quality metric, which determine a page’s importance from the values 0 to 10 on the web according to Google.

PRS 

Press Release Submissions 

Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites.

Q&A 

Question & Answers 

Question and answer submissions are a method that includes the task of answering questions posted by clients on different Question and Answer submission platforms or websites.

QS 

Quality Score 

Quality Score is a variable used by Google, Yahoo! (called QualityIndex), and Bing that can influence both the rank and cost per click (CPC) of ads.

RFP 

Request for Proposal 

A request for proposal (RFP) is a solicitation, often made through a bidding process, by an agency or company interested in procurement of a commodity, service or valuable asset, to potential suppliers to submit business proposals.

ROI 

Return on Investment 

Return on investment, or ROI, is the most common profitability ratio.

RPM 

Revenue per Thousand 

Revenue per 1000 impressions (RPM) represents the estimated earnings you’d accrue for every 1000 impressions you receive.

RSS 

Really Simple Syndication 

It is a format for delivering regularly changing web content to publish frequently updated information: blog entries, news headlines, audio, video.

RT 

Re-Tweet 

It is a re-posting of someone else’s Tweet. Twitter’s Retweet feature helps you and others quickly share that Tweet with all of your followers.

RTB 

Real Time Building 

Real-time bidding ( RTB) is a subcategory of programmatic media buying. It refers to the practice of buying and selling ads in real time on a per-impression basis in an instant auction. This is usually facilitated by a supply-side platform (SSP) or an ad exchange.

S2S 

Server To Server 

A computer or device on a network that manages network resources. There are many different types of servers.

SAR 

Secondary Action Rate 

SAR is a performance measure based on the percentage of ads that resulted in action beyond the initial ad click.

SBE 

Small Business Enterprise 

It is a business that employs a small number of workers and does not have a high volume of sales.

SBM 

Social Bookmarking 

Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links.

SCV 

Single Customer View 

A Single Customer View is an aggregated, consistent and holistic representation of the data known by an organisation about its customers.

SE 

Search Engine 

It is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.

SEM 

Search Engine Marketing 

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

SEO 

Search Engine Optimization 

It is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

SEP 

Search Engine Position 

Search engine ranking is the position at which a particular site appears in the results of a search engine query.

SERP 

Search Engine Result Page 

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher.

SLA 

Service Level Agreement 

A service-level agreement (SLA) is a part of a standardized service contract where a service is formally defined.

SM 

Social Media 

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

SMO 

Soial Media Optimization 

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.

SOV 

Share of Voice 

Share of Voice in Online Advertising is an ad revenue model that focuses on weight or percentage among other advertisers.

SSL 

Secure Sockets Layer 

Secure Sockets Layer, are cryptographic protocols designed to provide communications security over a computer network.

SSP 

Supply Side Platform 

A supply-side platform or sell-side platform is a technology platform to enable web publishers and digital out-of-home media owners to manage their advertising inventory, fill it with ads, and receive revenue.

STM 

Short Tail Keyword 

Short tail keywords are search phrases with only one or words.

TLD 

Top Level Domain 

A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet.

TLP 

Top Level Page 

A top-level page is a clipboard page that is usually created through the Page-New method.

TR 

Trust Rank 

It is a link analysis technique described in the paper Combating Web Spam, This technique is used for semi-automatic separation of useful webpages from spam

UCD 

User Centric Design 

User-centred design (UCD) is a framework of processes (not restricted to interfaces or technologies) in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process.

UGC 

User Generate Content 

User-generated content (UGC) is defined as “any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video Etc.

UI 

User Interface 

It is everything designed into an information device with which a human being may interact

URL 

Uniform Resource Locator 

It is a reference (an address) to a resource on the Internet. For the URL https://example.com

UV 

Unique Visitor 

Unique visitors refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.

UX 

User Experience 

It is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use

VAST 

Video Ad Serving Template 

Video Ad Serving Template is a specification defined and released by the Interactive Advertising Bureau that sets a standard for communication requirements between ad servers and video players in order to present video ads.

vCPM 

Viewable Cost Per Thousand 

vCPM stands for cost per thousand viewable impressions. It's a metric used to determine how many people actually see ads on a web page, instead of simply how many users see the website.

VIPS 

Visual-block Page Segmentation 

Vision Based Segmentation is an algorithm which uses both the underlying source code and also the visual rendering of a web page consist of different visual segments, serving different purposes

VOD 

Video On Demand 

It is a system in which viewers choose their own filmed entertainment, by means of a PC or interactive TV system, from a wide available selection.

VP 

Video Promotions 

A promotional video can be used to tell your customers about your products and services.

VPAID 

Video Player API 

The Player API provides basic methods to control the live stream or recorded video playback, and enables the user to access essential events of the live stream or the played video.

W3C 

World Wide Web Consortium 

The World Wide Web Consortium is the main international standards organization for the World Wide Web

WAP 

Wireless Application Protocol 

Wireless Application Protocol (WAP) is a technical standard for accessing information over a mobile wireless network.

WHS 

White Hat SEO 

It refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies

WP 

WordPress 

WordPress is a free and open-source content management system based on PHP & MySQL.

XHTML 

Extensible HyperText Markup Language 

eXtensible HyperText Markup Language is part of the family of XML markup languages.

XML 

Extensible Markup Language 

Extensible Markup Language is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.

YoY 

Year on Year 

Year-on-year comparisons are a popular way to evaluate the performance of investments.

YTD 

Year To Date 

Year-to-date is a period, starting from the beginning of the current year and continuing up to the present day.