SEO: The Essential

Search engine optimization is the process of optimizing a website to improve its visibility in search engine results for increased productivity and growth. SEO includes a set of steps and elements that are used to enhance the website and make it appear at the top of searches by users in the relative fields. SEO is needed everywhere now: small, medium, or large enterprises; hotels, hospitals, or universities; IPO companies or roofing contractors.

SEO Packages for IPO Listing Companies (Services & Products Promotions)

SEO Plan Types

1-10 Kwds 1,19,999 INR + 18% GST

11-20 Kwds 1,99,000 INR + 18% GST

21-30 Kwds 3,49,999 INR + 18% GST

31-40 Kwds 5,99,999 INR + 18% GST

SEO + Content Marketing + Branding + ORM

Guest Posting/Articles

100

Business Citations

Social Bookmarking

150

Classified Ads

150

Podcasting

150

Brand Profiles Creations

PPT/PDF

100

Question & Answers

100

Image Sharing

150

Blog Commenting

150

Total Backlinks

265

440

630

1160

On-Page Activities

Click to View List

Addons* (Social Media Sharing)

Addons* - Social Media Sharing (Organic)

SEO Plan Types

5K INR / $ 70

8K INR / $ 100

12K INR / $ 150

15K INR / $ 190

Facebook Graphics

Instagram Graphics

Twitter Graphics

LinkedIn Graphics

Pinterest Graphics

Facebook Shorts

Instagram Shorts

Twitter Shorts

LinkedIn Shorts

Pinterest Shorts

Total Sharing (Monthly)

125

SEO Services for IPO Companies On-Page Checklist Week 1

✅Keywords Research Keyword Research is the method of finding and finalizing the terms to use in the SEO campaign on which the rankings should come up in the Google search for organic leads generation
✅URL Rewriting URL rewriting is the process of SEO optimization of the Page Slug which is one of the biggest ranking factors that helps in increasing the organic rankings on Google
✅Page Title A page title is the name of a web page that appears in the Google search result snippets. Optimizing page titles is one of the top SEO ranking factors and can also be used to increase the CTR (Click-Through-Rate) and Conversions.
✅Meta Description A page description is a short web page description that appears in the Google search result snippets. Optimizing page descriptions is one of the SEO ranking factors and can also be used to increase the CTR (Click-Through-Rate) and Conversions.
Meta Keywords A web page’s meta keyword is the section through which we define the important terms/phrases or focus keywords of a web page based on which the search algorithms consider a web page for the rankings in the defined focus keywords.
✅OG Tags The OG Tag (Open Graph Tag), used on a web page, ensures the URL, Page title, and featured image appear at their best while sharing the web page on social media platforms. The same Tag works for Facebook, LinkedIn, and Twitter.
✅DC Tags The DC Tag (Dublin Core meta tag) is a metadata tag through which we define the meta tags of a web page as the same as meta tags (Title, Description, and Keywords). This tag also helps in making the rankings up on Google.
✅Canonical Tags A canonical tag is an individual or a specific link element to a web page that specifies crawlers with the original page content on a website and avoids any additional duplicate copy of the same page on the web server as well as from Google’s Search Database.
✅Twitter Cards Twitter cards are a set of metadata codes that help Twitter fetch the rich Image, videos, and any other rich media content from the landing page while sharing the page on Twitter for tweets.
✅JSON LD Business JSON-LD schema is a page structure markup set of codes we implement on the individual web pages so crawlers can understand the structure of your web page easily.
✅Location Schema Location schema is a type of local schema code we implement to give signals to the crawlers regarding the type of business products and services the website offer along with the targeted location.
✅Google Analytics Integration Google Analytics is Google’s official tool which gives clear insights into the daily visitors on your website with metrics like Organic Traffic, Paid Traffic, Referral traffic, and Direct traffic.
✅Google Search Console Integration Google search console is Google’s official tool to identify the errors on your website related to indexing, page experience, 404, and Redirecting Pages so the same can be fixed for a smoothly running website.

SEO Services for IPO Companies On-Page Checklist Week 2

✅Sticky Call Button We use the sticky call button to increase a website's conversion rate optimization. Over 80% of the users are now searching through mobile and giving a direct call button could increase lead flow.
✅Sticky Live Chat Button Live chat buttons offer your website visitors to connect with you directly through live web chats and which increases the chances of conversion of a website visitor into a customer.
✅Image Alt Tags An image alt tag is an alternate attribute of an image through which web crawlers understand the concept of image and rank the image in the Image section accordingly.
✅Image Title Tags An image title tag is the title attribute of an image through which web crawlers understand the concept of image and rank the image in the Image section accordingly.
✅Heading Tags Optimization There are 6 Headings on web pages H1 to H6 and we optimize every heading as per the requirement so the rankings can be boosted for your website.
Keywords Density Optimization Keyword density is the total percentage of the keywords used within the content of a web page. Keyword density is an important ranking factor for any web page.
✅Broken Links Check Broken links are the hyperlinks to the web pages within your website that is not available or have been removed. Those pages are the 404 pages that need to be fixed for a smoothly running website
✅XML Sitemap Generation XML sitemap is the method to inform search crawlers of the total number of web pages available on a website for indexing. The sitemap once created gets submitted to the search console.
Location/GEO Sitemap Generation Location or GEO sitemap is a .xml file that includes the local business data which helps in informing the crawlers of the physical business location and further helps in improving the local business rankings.
✅Contact Forms Testing Contact form testing is a process that we do on a regular basis to make sure the contact forms are working fine so you never miss out on any leads you receive through the website contact forms.

SEO Services for IPO Companies On-Page Checklist Week 3

✅FAQ Schema Implementation FAQ (Frequently Asked Question) schema is a script that we add on a web page to target the product or service-related regular questions asked by your customers with their proper answers.
✅Review Schema Implementation Review schema is the star rating schema script we implement on a web page that displays 5-star rating results in the search engine result snippet for your landing page.
✅Product Schema Implementation Product schema is a product detail script that includes the data of the products such as; product name, price, product category, promotion or discount offer, or other things that help a user in the SERP with your details in the Google search itself.
✅Price Schema Implementation Price schema is a script that we implement in individual website pages offering products or service which appears in the SERP snippets with the minimum and maximum cost of the service or product you offer.
✅Internal/Contextual Linking Internal linking or contextual linking is a very important on-page SEO practice that helps a smooth crawling of your website for crawlers as well as also helps your website visitors explore more services you offer. Additionally, internal linking also helps in reducing the bounce rate of websites.

SEO Services for IPO Companies On-Page Checklist Week 4

✅CSS Compression CSS (Cascading Style Sheet) compression is a page loading speed optimization process through which we compress the codes in your CSS files to reduce the server response time and positively impact a faster loading speed.
✅js Compression JS (Java Script) compression is a page loading speed optimization process through which we compress the codes in your JS files to reduce the server response time and positively impact a faster loading speed.
✅HTML Compression HTML (Hyper Text Markup Language) compression is the compression of the HTML codes available on your product of service pages. Compressing those codes also helps in improving the loading speed of your website.
✅Image Compression Image compression is an on-page practice through which we reduce the image size in KBs to KBs or MBs to KBs for faster loading. Image compressions help a lot in making your page load faster than ever.
✅Speed Optimization Through cPanel Along with all manual ways to optimize the page loading speed directly through the cPanel of your website hosting which also helps in compressing all the CSS, JS, HTML codes automatically to some extends.
✅htaccess File Compression Codes We also implement render blocking codes and other cache and cookies codes in your website htaccess file which also helps in improving the loading speed of your website.