What is Featured Snippet?

Do you want to skyrocket your website traffic and conversions? If yes, then you need to pay attention to your Featured snippets. Featured snippets are the short and sweet previews of your web pages that show up in Featured Engine Results Pages (SERPs) when users Featured for something. They can make or break your click-through rate, so you need to make them as relevant and irresistible as possible. In this article, we’ll understand what Featured snippets are.

A Featured snippet is a generated extract of content from a web page that is presented in SERPs (Featured Engine Results Pages), drawn from a Featured term and collated from stored meta data. A Featured snippet typically consists of a title, a URL, and a description of the page. Sometimes, it may also include other information such as ratings, dates, images, or rich results.

Featured snippets are important because they can be the difference between a Featureder clicking on your website, or moving on to a more enticing one. If your snippet is visually appealing and contains relevant information with bolded keywords matching the Featured term/s then the Featureder is much more likely to click.

Google’s Featured results sometimes show listings where the snippet describing a page comes before a link to a page, not after as with their standard format. Results displayed this way are called “featured snippets.” Google uses a number of different sources to automatically determine the appropriate snippet, including descriptive information in the meta description tag for each page. You can help improve the quality of the snippet displayed for your pages by following the best practices for creating quality meta descriptions.