Have you ever seen those text ads that pop up when you search for something on Google? Those are called Search Ads, and they're the original type of Google ad. They're great for businesses that want to get more customers or sales, because they show up when people are looking for what they offer.
Search Ads are part of a Search campaign, which is one of the campaign types you can create in Google Ads. A Search campaign lets you place your ads across Google’s vast network of search results. You can bid on keywords that are relevant to your product or service, and your ads will appear when people search for those keywords on Google.
Like anything else, Google’s search ads have their pros and cons. Here are some of them:
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