Hey there, folks! Let's have a little chat about SEO and discover why it’s such a big deal in the online world, shall we?

Well, SEO stands for Search Engine Optimization, and it’s all about boosting your website’s visibility on the Search Engines like Google and Bing. Think of it as giving your website a little boost so that it attracts more organic traffic, which means people find you naturally without being promoted through paid ads.

In practice, SEO includes activities such as

• Conducting keyword research to understand what users are searching for,
• Optimizing your content to match those keywords,
• Improving technical aspects of your website, and
• Building links from other reputable websites

Now, SEO has two main focus areas: "on-page" and "off-page"