logo img
google-is-discontinuing-web-light-webpage-transcoding.png

Google is discontinuing its webpage transcoding service, which was used to speed up sites on sluggish mobile connections. It is no longer required, according to him.

Google has announced the retirement of the seven-year-old Web Light service, which optimized webpages for poor mobile devices and mobile connections.

Web Light's official Google developer page documentation Google and the accompanying user agent (googleweblight) have both been decommissioned.

Web Light by Google

The goal of the Web Light service, which was launched in 2015, was to make more of the web accessible to people in countries with sluggish mobile connections and devices.

The service functioned by optimizing webpages to require 80% less data when downloading them, resulting in a four-fold boost in performance over slower 2G mobile networks.

According to Google, the service increased traffic to webpages by 50%.

Web Light was previously only available on Chrome and Android browsers and only when Google identified a sluggish connection. The capability did not activate on desktop or tablet devices, only on mobile devices with sluggish connections.

Google Analytics continued to work in the Web Light optimized sites.

Web Light optimized pages supported Sovrn, Zedo, AdSense, and Google Publisher Tags for ad serving.

In principle, Web Light should have raised ad revenue rather than decreased it because transcoded webpages received up to 50% more traffic at the time.

The service was first offered in Indonesia, subsequently in India.

Web Light's functionality was stated in the now-deleted documentation:

"When consumers search on slow mobile clients, Google displays them faster, lighter pages.

To accomplish this, we transcode (transform) web pages on the fly into a version suited for sluggish clients, allowing these pages to load faster while conserving data.

This technique is known as Web Light.

Web Light pages keep the majority of the relevant content and provide a link to the original page for viewers to read.

Web Light Is No Longer Required

Seven years later, the proliferation of low-cost yet powerful mobile devices, as well as improvements in mobile connection speeds, rendered the service obsolete.

According to Stats, 4G smartphones will account for 99% of mobile data usage in India in 2021.

In 2015, there were just 47 million 4G enabled devices, compared to 650 million by 2021.

The Google developer documentation for Web Light has been withdrawn, and a comment has been added to Google's User Agent documentation indicating that the Web Light user agent has been decommissioned.

According to Google's announcement:

"Removed the Web Light documentation and decommissioned the Web Light user agent.

We launched Web Light to serve faster, lighter pages to individuals looking on low-cost devices.

While this feature performed as intended, allowing greater access to the richness of the web, the rising availability of more powerful smartphones has reduced the necessity for such capabilities.

We remain committed to improving and enhancing the Search experience to meet our consumers' changing needs."

Need to improve your website Speed?

If you need help increasing your website’s speed or bringing down your website loading time, then reach out to our website developers. We will run a site audit to find and fix the problems that are bringing your website's loading speed down, raising your website’s loading time, and ruining your website’s user experience (UX).

These are our points of contacts:

Search Blog

no results found image what is SEO ? image what is off-page seo? image what is on-page seo? image Googles Generative AI – A Helpful Feature For Local Business Owners image What Is a Canonical Tag..? image What are Twitter Cards? image What are DC Tags? image What are Open Graph Tags? image What are Sitelinks? image what is google analytics? image What is Featured Snippet? image What is Search Intent? image What is Google Search Console? image Complete List of Digital Marketing Abbreviations with Definition image Advanced SEO Interview Questions for eCommerce Websites image SEO Most Technical and Practical Interview Questions Ever Asked image What is Web Spam and Types of Web Spams that Google Consider image What is E-A-T? image What is E-E-A-T? image Cracking Open The Box: Demystifying The Components Of An Effective SEO Package image Unlocking Success: Navigating the World of SEO Services image Boosting Your Online Gaming Platform’s Success with iGaming SEO Services image Personalize Your Search With New Features After Hidden Gem Google Algo Update image What is SERP? A Digital Search Technology image Google Shutting Down Websites Made on Business Profile image What is Web Light Webpage Transcoding image Google is discontinuing Web Light Webpage Transcoding. image What is Large Photo Summary Card? image What is twitter Player Card? image What is Twitter App Card? image What is Twitter summary Card? image What are Google Ads? image What is search Ads Campaign? image What is Google Display Ads? image What are Google Shopping Ads? image What is Google Discovery Ad? image What is PPC? image how does PPC works? image What is Google Analytics 4? image What is exploration Tab in google analytics 4 image What is Advertising Tab in google analytics 4 image What is Business Objectives Tab in google analytics 4 image How To/ Simple Steps Change Age Group (Demographics) in Google Ads Campaigns image How to Use ChatGPT Prompt Templates to Boost Your Content Creation image Metaverse Technology: The Future of The Internet image Metaverse Technology: The End of Humanity image What are 7P’s of Marketing? image what is Moz Brand Authority? image SEOServiceinIndia Ranked As Top 10 SEO Company In Delhi For 2024 image ascending the app store ranks image Optimizing Your App's Visibility image YouTube's 2023 Major Updates

Leave a Message

Recent Blogs

blog image

SEOServiceinIndia Ranked As Top 10 SEO Company In Delhi For 2024

It's not every day that a company makes a leap in the SEO world, but when they do, it's a story worth telling. A bustling ....

Continue Reading 8 may 2024
blog image

What is Web Light Webpage Transcoding

Recently, Google announced that they are retiring their seven-year-old Web Light webpage transcoding service that....

Continue Reading 30 january 2024
blog image

Google is discontinuing Web Light Webpage Transcoding.

Google is discontinuing its webpage transcoding service, which was used to speed up sites on sluggish mobile connections.....

Continue Reading 30 january 2024
blog image

Google Shutting Down Websites Made on Business Profile

Google is constantly innovating and developing new features and services for its users.....

Continue Reading 19 january 2024
blog image

Metaverse Technology: The End of Humanity

There were three essentials of human life: food, clothing, and shelter, but with the developing world, now one more element has created its own space in the essentials list, i.e., the Internet. ....

Continue Reading 19 january 2024
blog image

Metaverse Technology: The Future of The Internet

Metaverse Technology—Ever heard of it? Yes? Hearing tech CEOs like Satya Nadela and Mark Zuckerberg talk about it ....

Continue Reading 12 january 2024

CONNECT. START. & GROW.

world image

+919717686168

anubhav@mysticdigi.com

Speak with our SEO Company Experts

Give us a Ring, e-Mail, WhatsApp, or Skype.
20000+ Projects Handling
25+ Full Time Working Professionals
30+ serving Countries
99% Client Retention

Other services we Provide

Leave a Message