Monetisation
From Listed to Monetisable: Getting RAP-Ready
For most RedCircle creators, distribution is really the first step toward monetisation. The RedCircle Ad Platform opens only once a show reaches 500 weekly downloads. Broader, cleaner distribution is the most direct way to get there.
Once you're close to the threshold, we prepare the application. First, we set up the Stripe Express account RedCircle requires. Then we complete the RAP profile: host-read CPM rates, programmatic settings, ad category exclusions, audience demographics taken from Spotify for Creators, and linked social profiles. RedCircle's review typically takes about a week.
The profile matters because it is what advertisers see. Revenue split is also different by ad type: independent reviews widely report creators keeping around 70% of host-read revenue and 50% of programmatic revenue. We help you set insertion points and audio blocks so ads land where they perform without hurting the listening experience.
We also set up RedCircle's Cross Promotions Marketplace (Growth plan and above). Swapping promos with shows that share your audience is one of the most cost-effective ways to grow weekly downloads.
Not Hosted on RedCircle? OpenRAP
If your show lives on another host and you don't want to move, OpenRAP brings RedCircle's host-read ad demand to your existing feed. Remotely hosted shows enter estimated weekly downloads and their US audience share on the profile, so we help you document those numbers accurately.