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Step 1 — Full RSS Feed Audit
We run your feed through strict validation and read it line by line. We check required channel tags, owner and email tags, category and subcategory mapping against Apple's current taxonomy, explicit flags, language declaration, enclosure URLs, file types, episode GUIDs, <itunes:type>, season and episode numbering, and artwork dimensions and file weight. You receive a written audit listing every error, every warning and the exact fix — whether we implement it or your host does.
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Step 2 — Apple Podcasts Connect Submission or Recovery
We submit the validated feed through Apple Podcasts Connect, configure show settings, territory availability and update frequency, and manage the review queue. If your show was previously rejected or has been stuck "pending" for weeks, we run a recovery: diagnose the actual rejection cause, correct it, and resubmit. Approval typically lands within a few days once the feed is clean.
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Step 3 — Castro Listing Verification
We monitor for ingestion and verify your live listing through your Apple ID share URL, capture a dated screenshot, and hand you the permanent Castro link for your press kit and website. We keep checking until it is genuinely live — we do not mark the job complete on the assumption that it will appear eventually.
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Step 4 — Metadata and Artwork Optimisation for Castro's UI
Castro shows episodes compactly. Long, front-loaded episode titles get truncated; artwork that looks fine at 3000px can turn to mush at thumbnail size. We rewrite your show title and description for search and for scanning, restructure episode titles so the hook lands in the first 35 characters, add proper episode summaries and chapter-friendly show notes, and rework artwork so the core mark still reads at 60 pixels. This is the difference between a listener queuing your episode and clearing it.
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Step 5 — Wider Directory Syndication
A Castro listing on its own is not a distribution strategy. Using the same corrected feed, we submit and claim your show across the platforms that actually carry audience: Apple Podcasts, Spotify for Creators, YouTube Music, Amazon Music/Audible, iHeartRadio, Pocket Casts, Castbox, Podcast Addict, Player FM, Deezer, Podchaser, TuneIn, fyyd, Podcast Index and more — including the ones that require a manual claim or an emailed verification code that one-click distribution never completes.