What is Web Spam and Types of Web Spams that Google Consider
As per a report from Google, millions of web pages are created in a day, which is either
useless or just created from the motive to get ranking soon in the SERPS which are
known as web spams and are off against the google publisher guidelines. Although, every
search engine has their own guidelines to judge the spam like Yahoo has their policies for
web spam which are defined in Universal
Anti-Spam Policy and for the Bing they are defined in Bing’s
Now, as you know what is web spam and what are policies of different search engines against
this, we have defined some most important types of web spams that Google considers are the
worst and should be a cause for penalty. Because, this is bad for search on the grounds
that pertinent sites get buried, and it’s bad for authentic site owner on the grounds
that their destinations get to be harder to discover in the SERP’s. The uplifting news
is that Google’s calculations can recognize the larger part of spam and downgrade it
consequently. For the rest, they have groups who physically audit sites.
Types of Web Spams that Google Consider
Here is a list of most common web spams or we say the ones from which Google
detects and take action on.
Cloaking and/or Sneaky Redirects This type of web spam includes the
sites that seem to be cloaking (showing distinctive substance to human clients
than is demonstrated to web crawlers) or diverting clients to an alternate page that
Pure spam This type of web spam downvote the websites which are using
aggressive spamming techniques to make their web pages rank sooner in the search results
pages like automatically generated gibberish, cloaking, scraping content from other
websites. Not only this, this type of web spam also target those websites which are kept
on violating the Google
Webmasters Guidelines and considered under a Manual Action.
Unnatural Links FROM a Site
Google distinguished an example of unnatural, fake, tricky or manipulative
outbound links on this site. This may be the consequence of offering connections
that pass PageRank or taking part in link schemes. And, if this is caught by google
crawlers then a heavy Penguin Penalty can be caused.
Hacked Sites This is a very major problem and can be a cause for a
penalty, because this is something not in your hand and if your web pages are hacked by
a third party and they started to display spammy content, then your whole website can
get penalized if you have not taken immediate actions to clean the website and fix any
Spammy Free Hosts and Dynamic DNS Providers This is very important
because I have seen many websites that take free hosting services but they are not aware
of this, that free hosting is not really a good thing to go with if you are running your
business online and looking to get more clients from it. Because these free hosting
service providers have a significant fraction of spammy content which can act as a leg
pulling thing. So never go for them and try to get hosting from relevant and trusted
Hosting service providers.
Unnatural Links TO a Site
The crawlers of Google and that much of capable to identify the pattern of
inbound and outbound links from a site or to a
website which seems to be unnatural, artificial, deceptive or
manipulative links and the major changes of this kind of links on your website can be
because of buying links that pass the link juice and the ones which are participating in
Hidden text and/or keyword stuffing Hidden text and keyword stuffing is
the most common problem which the fighters against the web spam face and this spam
include those web pages which are using hidden text or are using /repeating the same
keyword again and again in the content of that page in order to get good rankings in a
short time. Google and other search engines are strictly against it and are keeping on
taking actions to down vote those kinds of web pages regularly.
Thin content with little or no added value This type of web spam
includes a website which contains low quality content which is of no use for the
searchers, because if a user is not able to get what he is looking for then what is the
use of a search engine and these types of web pages include those websites which are
running affiliate programs, type of a doorway page, cookie cutter sites and the ones
with copied content.
User Generated Spam:- User-generated spam is a type of web spam which
is generally seen in the written on public forums, the comment section of website/blog,
Guestbook pages or user profiles. If your site has too much user-generated spam on it,
that can affect google’s assessment of the site, which may eventually result from
them to take manual action on the whole site.
Some examples of spammy user-generated content include:
Spammy accounts on free hosts
Spammy posts on forum threads
Comment spam on blogs
Domain parking refers to the registration of an
internet domain name without
that domain being associated with any services such as e-mail or
a website. This may have been done with a view to reserving the
domain name for future development, and to protect against the
possibility of cybersquatting. – Source.
These are the places with little unique content on the web and google doesn’t consider
them into the search results and make sure they are not getting indexed in their servers and
this is not done manually by them because their algorithms are advanced enough to identify
the parked domains and prevent them from getting index.
Below is an image that shows the proven results of how Google constantly work on their
search engine to offer a great user experience of the web around the globe and that’s
why this is the most popular and usable search engine worldwide