With daily traffic of 330 million users, Twitter is one of the most popular social media platforms to date. You’ll be one step ahead of your competition if you consider these users to be prospective clients. You may utilise this strong platform as a marketing tool to drive more business to your website if you apply the appropriate social media marketing tactics. Twitter, on the other hand, is a little different from the other social networking sites and apps. Everything moves at rapid speed here. A single tweet, for example, is expected to have a four-time shorter lifespan than a Facebook post. This makes it difficult to reach out to your target demographic and capture their attention, even if you have a great value proposition.